WorkPlay Branding

Comment BRAND and I’ll send you the free under-10-minute video that breaks down how to get an in-house media team for less than $500/month. Most founders do not have a marketing problem. They have a media problem. Because in 2026, you are not just building one brand. You are building two: your personal brand and your company brand. And if you do not have a library full of usable photo and video assets to pull from whenever you need them, you are already behind in the visibility game. Not because other founders are smarter. Not because they are better. They just have more content assets, which means they get to show up more. Imagine having: a photographer a videographer an iPhone creator and a true in-house media team that can capture your brand at events, masterminds, launches, travel days, and everything in between. The best part is, you do not need to hire a photographer or videographer for $8K to $10K a month to do this for you. In this free video, I walk you through the exact framework for building an in-house media team for under $500/month in the U.S., Canada, Australia, and Europe. Content should not feel like a chore. It should feel like infrastructure. Comment BRAND and I’ll send it to you.

For the last year and a half I’ve been talking about building a tech platform at WorkPlay. But I realized recently… I’ve never actually explained what it is. So here it is. We’re building the Uber of content creators in every city across the U.S., Canada, Europe, and Australia. Because right now what I see happening is this: Founders either spend thousands on media… or they just don’t create it at all. After working with founders for the last few years, I realized something. Brands don’t actually move in 90-day cycles. They move based on their own marketing strategy and cadence. Launch weeks. Speaking engagements. Podcast interviews. Investor meetings. Those are the moments when you actually need content. Up until now, WorkPlay has been a visual marketing company built around quarterly shoots. But the next version of WorkPlay is different. You’ll be able to open the platform, choose a creator, choose a city, and book the content you need. Two hours here. Three hours there. We’re aiming for June 1 as the first time WorkPlay members get access to the platform. And as we get closer to launch, I’m going to start sharing more of the journey of building it in real time.

Building the next level of your business can look exciting from the outside… but sometimes, on the inside, it feels a lot like being back at square one. That is honestly what this season has felt like for me. In two weeks, we start beta testing the new @workplaybranding platform we have been building for the last eight months. And while I am excited, I would be lying if I said it has not also brought up doubt, pressure, and the very real feeling of asking myself if we’ve made the right decisions. But what I keep coming back to is this: @workplaybranding was never just a service. It has always been a workflow. A workflow that has held up through different seasons, different shifts in content, different online eras, and now an entirely new wave of AI and tech. The tools keep changing. The need to be seen does not. So this season is less about having all the answers and more about trusting the version of me who built this in the first place. Because if there is one thing I know, it is that right before an up-level, things usually feel the messiest. That does not mean you’re doing anything wrong. You’re actually right on time.

When WorkPlay expands into a new city, the standard has to stay the standard. Because our clients are not just booking someone with a camera. They are trusting us to provide the kind of creator who knows how to guide, direct, capture, and create content that actually matches the brand. That is why trips like this matter. Certifying new talent in Australia was never just about growing the team. It was about making sure our clients have access to the same level of experience, content, and quality no matter where they book. A WorkPlay creator is not just talented. They know how to walk into a shoot, read the room, guide a founder, and create assets a business can actually use. That is what makes this different. If you want access to that kind of team, comment BRAND.

If you’re building a personal brand right now, you probably already know how much media it actually takes to keep your brand moving. Photos for your website. Video for social. BTS of events. Content for launches, podcasts, speaking, campaigns… it adds up quickly. That’s the exact reason we built WorkPlay — an in-house media team for personal brands. While we were in Austin for SXSW, we hosted a small WorkPlay IRL brunch and brought together 15 founders, brand builders, and investors to give them a behind-the-scenes preview of what we’re building next. For the last few years, WorkPlay has helped founders create the media assets that power their brands through our quarterly shoots and creator network. But we’ve always known the bigger vision was never just about quarterly photoshoots. The next era of WorkPlay is about building the infrastructure behind founder-led brands — the systems, technology, and media support that allow personal brands to consistently create and launch media at scale. Think of it as the next evolution of the in-house media team you know and love. This brunch was a preview of WorkPlay 2.0 and the tech platform we’re launching soon that will support this entire ecosystem. More on that very soon. Huge thank you to the incredible founders who joined us @rebeccacafiero @kkhartinc @juliapricemusic @ashleydeland @paige.hulse @ashleybrasso @traciszemkus @lyrik.fryer @byhaleybri @paldave @danielle.stead @brandiconedera @nadine.hanafi @alexandrazaki And to the sponsors who made the morning possible @_carolynthurston @fazitbeauty @mybarriere The next era of WorkPlay is underway.

Just a girl… scheduling her next visibility era. WorkPlay Branding shoot Content day Secret project 👀 Turns out the most powerful thing on your calendar is not another meeting. It is the day you create the media assets that will fuel the next 90 days.

Okay hi from the other side of shoot day 😅 I am oily, my hair is struggling, but my camera roll is STACKED. We shot photo, video, AND iPhone content today, and it reminded me why I say this all the time: doing a brand shoot is business self-care. People experience your brand visually first. Not through your captions. Not through your Canva graphics. Through your photos and videos…on your site, your ads, your landing pages, and yes, your socials. For a long time, this kind of content has been priced out for most founders. One founder I talked to paid $8K for a single day. That is why WorkPlay exists. $497/month gets you four full-day shoots per year so you are not waiting until things feel “behind” to show up. Your next level starts with your visuals. 🗣️ DM us ‘BRAND’ to get started.

POV: you just heard you can have an in-house media team for less than $500/month… and you’re like, wait—what? “Is this real?” “Who’s actually shooting?” “Do I have to plan all the content?” “What do I even shoot?” Here’s the deal: WorkPlay is your plug-in media team. You get 28 shooting hours every year—and every shoot comes with creative direction, so you are not showing up guessing what to do or hoping it turns out. We plan the visuals, direct the day, and set you up with a mapped-out content plan so you’re not scrambling for what to post. No chasing & vetting freelancers. No wondering who you should hire when you travel. No panic. Just consistent, certified creators worldwide that you can tap into anytime, anywhere.

Just a few of our recent thoughts we decided to write on big signs and walk around the city with 💭

This or that: @workplaybranding edition 📸👀 What would be your picks?!

“Trust the photographer.” Yes… and also co-create with them. One of the biggest mistakes we see founders make is fully stepping back and hoping the photographer will read their mind. But when your visuals are directly tied to your brand story, visibility, and positioning, the strongest results always come from co-creation. 1) Align on the vision 👉 Get clear on the message and feeling you want the scene to communicate 👉 Walk in with a point of view, not “whatever you think looks good” 👉 Do a quick 10-minute debrief before shooting so you’re fully synced 2) Bring inspiration 👉 Create a Pinterest board for each scene 👉 Pull from interior design, nature, texture, lighting, mood (not just other shoots) 👉 Choose a few pillar visuals you want to reference 3) Stay in the feedback loop 👉 1–2 minutes into each scene, check the back of the camera together 👉 Make small tweaks in framing, energy, pose, props 👉 Confirm it matches what you see in your mind before moving on At WorkPlay, this is why our process is built around real-time co-creation, not guesswork. Because when the founder and the creative are fully locked in, the visuals hit differently. If you are building your next level of visibility, this matters more than you think.

If you are reposting your Instagram content to LinkedIn… it is probably not performing the way you hoped 🫢 We caught up with @thecindydodd , co founder of PEMA and LinkedIn marketing expert, at WorkPlay Miami IRL to talk about what is actually working on LinkedIn right now and what founders keep getting wrong. Her take is clear 👀 👉Unconventional and unexpected visuals are what stop the scroll. 👉Your headshot is doing more heavy lifting than you think. 👉And reposting Instagram content without a LinkedIn specific strategy is quietly costing you reach and credibility. If LinkedIn is part of your visibility plan this year, this is the reminder to treat it like its own ecosystem, not just another place to dump content.