Influencer marketing isnât about likes, itâs about trust.
We donât just partner with creators who look good online, we work with ones who are deeply connected to their communities.
Because real influence isnât measured by a heart icon đ
Itâs measured by:
đĽLocal impact
đď¸Buying decisions
đ¤Long-term trust
If youâre only chasing viral moments, youâre missing the power of relationships that actually move the needle.
â¨Letâs stop treating influencer marketing like a popularity content and start using it as the intentional strategy itâs meant to be.
#influencermarketing #microinfluencers #grandrapidsbusiness #westmichigan #wordoutinfluence #authenticmarketing #marketingstrategy #brandtrust
Calling all creators in West Michigan đ˘
At Word Out Influence, we do more than just match you with brands, we support you, advocate for you, and help you grow in a way that feels authentic to your voice and audience.
âď¸ Paid brand dealsâ¨âď¸ Creative freedom with structureâ¨âď¸ Relationships that last
âď¸ Supportive local community
Weâre not here for one-off shoutouts. Weâre here to build meaningful campaigns with you & not just through you.
⨠DM us âINFLUENCERâ to learn more & get on our radar!
#wordoutinfluence #influencermarketing #microinfluencers #creatorsupport #branddeals #influencertips #contentcreator #westmichigan #grandrapids #supportlocal
@glendale.burger.shop #beefmonth #eatbeef #beefitswhatsfordinner #mibeef
#michiganfoodie eatlocal itâs beef month and what better way to celebrate than a local cute treasure that is Glendale burger ! Located in traverse city super close to the water! They had a burger with horseradish and mushroom AND its naming is iconic ! They do smash burgers and omg the patties are so thin and crispy ! You def need to check them out
In honor of National Beef Month with @mibeef , weâve started our quest to find the BEST smashburger in Grand Rapids⌠and I fear we may have started with too strong of a contender đ This wasnât our first time at @blacknapkingr but we knew the drill this time- order at least two patties (Derek ordered THREE) and I got a more âtraditionalâ burger so I could taste the patty itself more (last time I got Le College Dropout- which was good, but hard I wanted a more classic flavor profile this time!)
Iâm having a hard time imagining anywhere else outcompeting Black Napkin đ đ đ but for the sake of research, where should we go next?
@wordoutinfluence #beefmonth #eatbeef #beefitswhatsfordinner #mibeef
#michiganfoodie
Since May is national beef month, you know I had to hit up one of my fave burger spots in my hometown!! đ
I went to @burgerfi and got three DELICIOUS cheeseburgers, as well as some âurban styleâ fries. Oh, and ofc a cookies n cream shake ;)
Thanks @wordoutinfluence and @mibeef for the opportunity to celebrate my love of beef at my fave local spot.
#mibeef #cheeseburger #eatlocal #mifoodie #grandrapidsfoodie
There are hundreds of influencer marketing agencies out there.
Big promises. Big presentations. Big budgets.
But thereâs one thing they canât say:
We are Grand Rapids.
We grew up here. Built our lives here. Raised our families here.
We remember City Center downtown and banking at Old Kent. We remember when Gardellaâs became Scholar. We ate 2AM cheddar dogs at Yesterdog after a show at Intersection (when it was across the street!) We remember the Blizzard of â78 stories, the first Whitecaps game, and opening nights at Van Andel Arena.
We didnât study this market from the outside.
We lived it.
Thatâs why the creators in our network arenât just influencers â theyâre neighbors. Real West Michigan people connecting with real West Michigan audiences and supporting businesses they genuinely believe in.
Because when you work with Word Out Influence, youâre not hiring a platform. Youâre partnering with people who love this city just as much as you do â¤ď¸
#grandrapids #westmichigan #influencermarketing #wordoutinfluence #supportlocal
Top 5 influencer marketing horror movies đŹ â and yes, weâve seen every single one of these in real life.
The vanishing brief. Fooled by follower count. Attention with nowhere to go. The mismatched creator. And the scariest one of all â the one hit wonder.
Influencer marketing works. But only when the right pieces are in place. The brief has to be clear, the creator has to fit, and your brand has to be ready to receive the attention when it arrives.
If any of these felt a little too familiar â thatâs your sign.
đ Grab the free Influencer Selection Checklist at wordoutinfluence.com and letâs make sure your next campaign doesnât end up on this list.
#wordoutinfluence #influencermarketing #westmichigan #grandrapidsmi #horrormovie
If you havenât stepped inside @easternfloralmi yet, youâre seriously missing out.
The store is absolutely stunning.
I went in looking for Motherâs Day gifts for the women I love⌠and ended up finding a few things Iâm keeping for myself đ¤đ˝
If youâre still shopping for Motherâs Day (or just want to treat yourself), you can use my code MOM10 for 10% off.
#EasternFloral
#GrandRapidsFlorist
#MothersDay2026
Did you know that May is national BEEF month!?
I celebrated recently at @nonlaburger đ A classic, retro burger spot on Bridge Street in Grand Rapids.
One thing that I love about Nonla Burger is that you have the option to get a single, double, triple, and quadruple patty on a burger! So cool! The juicy burger is placed between some incredible brioche buns and some classic toppings like lettuce, tomato, & onion.
I ordered the NB double and truly appreciate how cheesy and tasty this burger is! I also ordered their fries which have a nice seasoning on them which paired nicely with their spicy ranch! đĽ
Another thing I love about Nonla is the fact that itâs locally owned by two lovely couples and they keep prices affordable đŤśđź The vibe inside the restaurant is bright and colorful! I just love it!
I hope you can visit a local restaurant soon and enjoy some beef!
@mibeef x @wordoutinfluence
#beefmonth #eatbeef #eatlocal #mibeef #michiganfoodie
Okaayyy if you still need Tulip Time plans for this weekend⌠add this food truck to your list đˇđ @zomburgers
I popped downtown Holland on Thursday for a few meetings and grabbed a burger in between stops and honestly it was the perfect little lunch break. Local Michigan beef, tulips everywhere, sunshine, and food truck vibes.
Thereâs still a few more days of Tulip Time left, so if youâre heading out this weekend definitely make a stop here
đparking lot next to: Cheese Culture Shop 211 S. River Ave, Holland, MI
đď¸ May 8-10
ZOMburgers Upcoming Stops
Friday, May 22 | 4â7 PM
Fox and Hen Winery
Grand Haven
Saturday, May 23 | 11 AMâ4 PM
Crisp Country Acres
Holland
Tuesday, May 26 | 11 AMâ2 PM
Corewell Health (Grand Haven)
Wednesday, May 27 | 11 AMâ2 PM
Corewell Health (Lakewood/Holland)
Saturday, May 30 | 4â8 PM
Tanglewood Winery
Holland
See you there!
#beefmonth #eatbeef #beefitswhatsfordinner #mibeef
#michiganfoodie eatlocal
Eastern Floral is literally your one stop shop for everything mom. If youâre last minute like me - they are open everyday this week and until 4 on Saturday!!! Tell them you want to use code MOM10 for 10% off your entire purchase! đ
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#grandrapids #mothersday #grandrapidsinfluencer #michigan #mom @easternfloralmi@wordoutinfluence
