In February, we had the pleasure of delivering an exclusive launch experience for iCandy — and today, The Peach 8 has officially launched.
Designed as an invite-only event, the experience was carefully curated to build anticipation and create impact at every touchpoint. Moody lighting set the tone, a carefully considered guest journey, and an atmosphere that built anticipation from the moment people walked in.
For us, it was all about creating a moment, to really showcase iCandy’s heritage and story. We were able to display archived items used from the iCandy family back in 1930 to share how far they’ve come.
It was great to collaborate with the iCandy team on this one and even better to see it live today. #nextgeneration #icandy
Veolia Water Technologies UK gave us a challenge. Their extensive range of services, technologies, and products made it difficult for users to navigate their website, find relevant information, and feel confident in their expertise. The result? A frustrating user experience and missed enquiry opportunities.
Our Digital team worked closely with the great team at VWT UK to create a smarter, user-focused website that streamlined navigation, guided users to the right solutions, and maximised engagement. Through UX research, UI design, web development, HubSpot integration, and lead generation optimisation, we built a digital experience that exceeded expectations
📈 The results speak for themselves:
✅ Daily conversions up from 1 to 85
✅ Site visitation up 2100%
✅ Per-visit page views up 265%
By implementing a dynamic filtering system and contextually relevant content, we helped VWT UK establish authority, enhance credibility, and drive meaningful interactions with their audience.
We escaped the winter blues with Nassau & Paradise Island, the & More Vacation!
Did you know 1 in 5 Brits gets less than 15 minutes of sun daily during winter? No wonder over 56% of us believe sunlight is the best mood booster! ☀️
In collaboration with @finnpartners our immersive pop-up brought the warmth and vibrance of Nassau to gloomy London, offering passers-by a chance to press a button and instantly soak in tropical vibes.
From interactive experiences to a spin-to-win game and a grand prize of return flights to Nassau, we made December a little brighter at Montgomery Square, Canary Wharf and Observation Point, Southbank. 🛫✨
📸: @photo_findlay
#NassauParadiseIsland #EscapeTheBlues #TropicalVibes #WinterEscape #ImmersiveExperience #SAD #MoodBooster #TravelGoals #VisitTheBahamas #PopUpEvent
Looking back at the past year for our Active team, we had over 20,000 participants walk, run, cycle and hike with WMP. Our events calendar took us from the Jura mountains in Switzerland and the vineyards of Tuscany to the battlefields of Northern Europe and the hustle and bustle of central London. We’ve been to Scotland, Italy, Switzerland, France, Belgium and most of England.
Many of these events have been for the amazing charities we work with including @actionevents , @prostatecanceruk , @rblicharity , @kingstrust , @ruthstraussfoundation , @palaceforlife , @wfctrust and @fulhamfcfound and collectively the events have raised over £2.5 million for charity this year.
We’re delighted to be working with many of them again on some exciting 2025 projects and are looking forward to welcoming new charities and clients on board this next year as well.
At the start of November we helped Alexander Dennis bring their Enviro400EV and Enviro100EV “big small bus” to EURO BUS EXPO 2024.
Our 'double decker' stand, featuring a discovery theatre, meeting rooms and expert stations on route modelling, accommodated not just one but two zero emission buses! 🚌 🚌. This was a culmination of a huge amount of pre-production planning; from initial concept creation right through to the final delivery and management of the stand during the event.
As always - there is a huge amount of thanks to be given:
Our lovely clients at @alexanderdennislimited always pushing us to deliver on our company mantra - Creative Excellence.
The amazing team at WMP Creative - led on this project by Sam Blackmore and expertly supported by Emily Goode, Elizabeth Brown, Ashley Sharpe, Hannah Kendall & Ian Fogden.
We also couldn't do what we do without our incredible suppliers - special shout outs to Russell Brown, Showblock | An Arena Company, Perception Live, Rocket Graphics Ltd.
Thank you and we can't wait for 2025 Alexander Dennis.
WMP partnered with @charlottetilbury to deliver The Charlotte Tilbury Beauty Show in Berlin — their largest-ever event in Germany!
From concept to execution, we managed;
🎨 Creative direction and design
📍 Venue scouting, booking and full-site management
📸 Build and AV production
🎤 Talent and entertainment
🍸 Full F&B service
🎭 Stage management and live production
This spectacular event hosted 230+ VIPs, press, and influencers, generating an incredible:
👉 136M total reach
👉 550+ pieces of social content
👉 750K+ engagements
👉 4M+ video views
👉 45M estimated impressions
The Charlotte Tilbury Beauty Show was a testament to collaboration, creativity, and flawless execution. A huge thanks to our client, WMP team and partners for making this unforgettable celebration happen!
📸 Video Credits: @visionsofjk
#EventProduction #CharlotteTilbury #WMPEvents #ExperientialMarketing
We challenged ourselves to round up 40 years in 40 seconds. Take a look 👀
You might only know WMP for one discipline, but since we started in 1984 our offer has grown to include a full suite of services that not only complement each other, but allow us to push the boundaries of what’s possible when it comes to delivering creative excellence for our clients.
Our team came together last week for an unforgettable birthday celebration! 🥳 We had a rounders tournament and a treasure hunt that brought out everyone's competitive spirit. Naturally, no celebration would be complete without a delicious birthday cake too! Can we hit rewind and do it all over again? 🕺🎶
This year we are turning 40! 🎂
To celebrate this momentous birthday and four decades of creative excellence we will be sharing some photos of the past and present.
Since our early days in a converted organ workshop in London, our business and the industry have moved on in astonishing ways. Gone are the days of carousel projectors and video walls. These days, we regularly deploy 6K drones and take it for granted that multi-camera shoots can be streamed without specialist satellite receiving kit.
With 40 years at the helm of an independent creative agency under his belt, WMP's founder and CEO William Martin reflects on how the industry has changed since 1984 - link to the blog post in our bio!
Here’s to the next 40 years of making ideas come to life! 🥳✨
We also created imagery for use across Avery's social media channels. With mock-ups of how their Instagram page could look, they were able to plan and prioritise their posts to ensure they were targeting their audience at the optimum time - during the "Back to School" period in particular.
The Kids Name Labels campaign was rolled out across the Avery website and Amazon store to grab the attention of prospective customers who were either using competitor products or not labelling their kids' items at all. The WMP Design team created colourful, engaging banners to make sure the labels stood out.
With a focus on building awareness of the Avery Kids Name Labels range, the WMP Design team created the "Make It Theirs" campaign.
The use of bright, engaging imagery and fun illustrative ribbons to tie the images together made sure that Avery stood out from the crowd and sales of the Kids Name Labels increased.
