‚Altered Replay‘ is
@winna.studio new collection, which explores memory, authorship and transformation by replaying visual references from painting and film to create sculptural, emotionally charged garments.
The collection draws inspiration mainly from the paintings of
@agnes_uray_szepfalvi , the mother of designer
@ninanemes , as well as from 1990s performance art and female-driven cinema. It reflects on how personal and collective narratives are reshaped through artistic reinterpretation.
Rather than preserving inherited images, ‚Altered Replay‘ reimagines them through form, feel and fabric. Using upcycled and deadstock materials, Winna blends sustainability with storytelling to offer ready-to-wear pieces that feel both intimate and iconic.
Each piece in the collection is photographed with a single individual who is placed in different scenarios that ‚replay‘ the original references, but ‚altered‘. Modified in that the female subject is not portrayed, but self-represented. The camera captures her not as an object of the narrative, but as its author. This is an alternative space of one’s own, where influence is acknowledged, undone, and transformed.
Photography
@balazsfromm
Photography Assistant
@alberto_eloy_rodriguez
Styling
@luciavarai
Hair and Make-up
@agnespatakymakeup
Model
@lenkaemilia
Casting
@teglasy.hanna
MA
@castingbuerowien
altered replay
AW 2026/27
Marcell skirt
winna socks