If we’ve said it once, we’ve said it a million times: A brand identity is wayyyyy more than a logo. It’s a “kit of parts” or “system” of iconography, typography, colors, photography, illustration, patterns and voice that is developed from a clear strategy and works together to create a consistent and engaging presence across everything your brand touches. Lots of work? Yes. Is the ROI worth it? Absolutely.
A brand is only as strong as the team of people who believe in it and support it every day. With shared values and clear goals, the possibilities are endless. We work with leadership groups to find alignment, create excitement, empower creativity and build unity.
Is the role of “designer” becoming obsolete in this quickly moving, AI-powered new world? Our co-CEO Megan Stephens dove into it at KC Design Week’s Inside the Agency Mind with leaders from @hellobigidea , @mmgyglobal and @jjbcreativedesign . The consensus? Great designers have always been more than pixel-pushers and order takers. They are visual thinkers, tastemakers, problem-solvers and systems-savants who have a talent for curating human experiences that resonate and engage. The ones who thrive will embrace new ways of working and never stop challenging the status quo.
#kcdesignweek @kcdesignweek
When brand work is being considered, we never get started on design before clearly uncovering the problems that need to be solved and the business result that needs to be achieved. A clear strategy sets the team up with a roadmap for success.
If you’re curious and think your brand could be a more valuable asset for your company and your team, give us a call. A conversation is the best way to get started.
Take a walk with us in our hood. We moved our studio to the Stockyards District in 2021 because it spoke to our creative souls and the vibes just keep getting better.
To explore more, check out the Historic West Bottoms 12th Annual Heritage Days calendar of events and join the celebration during the month of May
View our LinkTree for more info.
@stockyardskc
When we ask our clients to name their stakeholders, they often forget the most important group: Themselves. And their teams. A strong human-centered brand strategy benefits everyone who needs to believe in your brand starting from the inside and moving out.
View our LinkTree for more info.
New work for Nonprofit Connect, Kansas City’s nonprofit organiztion that exists to care for those who care for our community. This year’s Annual Celebration, We Got You, is a reminder that Nonprofit Connect is here every day as a resource and a support system. It’s a place to take a moment to breathe. Reset. Unite. And celebrate each other.
To sponsor or attend this uplifting event honoring the best of the best in Kansas City, visit our LinkTree.
@npconnect
New work for Nonprofit Connect, Kansas City’s nonprofit organization that exists to care for those who care for our community. This year’s Annual Celebration, We Got You, is a reminder that Nonprofit Connect is here every day as a resource and a support system. It’s a place to take a moment to breathe. Reset. Unite. And celebrate each other.
To sponsor or attend this uplifting event honoring the best of the best in Kansas City, visit our LinkTree.
@npconnect
