Tell us your WILDEST fantasy.
We mean *your wildest fantasy deodorant scent. Because Wild has just launched its first ever Invent-a-Scent competition!
YOU COULD WIN:
🤯£5000 cash prize
🧪The chance to co-create your scent with Wild
👃A year’s supply of your winning scent
All you have to do is share your weirdest, wackiest or downright dreamiest scent ideas for what you wish your pits smelled like.
We see it all the time in the comments: some of you love the idea of smelling like parma violets and rhubarb, and others are really keen on having armpits that smell like Harry Styles’...armpits.
We’re looking for the most imaginative minds out there to invent a scent the world has never smelled before. Move over Coconut & Vanilla, it’s time for…you tell us.
HOW TO ENTER:
👉Choose a pit from this carousel and share to your story using the triangle button below the post.
👉Before you post, decorate it with your dream deodorant scent (this can be done in whatever format you’d like, text, emojis, photos, props etc. The only rule is: the wilder the better).
👉Take a screenshot of your story (make sure this includes your username) and dm this to us to log your entry.
PS. You can use a pic of your own pit if you'd prefer!
The competition closes on 17 May 2026. See full T&Cs on our website.
Which case is matching your energy this weekend?
After a few back-to-back weekends of sun and the pub, the Wild team is officially entering our wholesome era. It’s time for a miffy-inspired reset. Who’s joining us? 🌸
Here’s your quick refill refresher session with our miffy collection! 🐰💕
There’s nothing more satisfying than a fresh refill. What scent are switching to next? Let us know below...
Did you know that our Natural Deodorant Stick was rewarded a Which? Best Buy?
When our co-founders, Freddy and Charlie, first started Wild, they had a clear double mission:
1. Create a truly sustainable deodorant.
2. Make sure it actually works.
This stamp of approval from Which? is the ultimate proof that we’ve cracked the code. We couldn’t be prouder!
The scent of your dreams 🍭☁️
With notes of cotton candy, raspberry, and marshmallow, it’s soft, sweet, and totally addictive. One swipe and you’ll be on Cloud 9.
Our Invent-a-Scent competition is in full swing and we’ve LOVED going through your entries.
Consider us truly inspired...💭
Here’s a little sneak peek of some we’ve received 👉
For a chance to WIN £5000 AND the chance to co-create your scent with Wild, go to our pinned post and follow the instructions!
Competition closes Sunday May 17th. Have you entered yet? 👀
The Wild team 🤝 our emotional support miffy case. We don’t go anywhere without it.
It’s the ultimate handbag hero for keeping your cool (and smelling like a dream).
33 marathons in 33 days.
Most would call it impossible. For Jordan and Cian (@theftdbrothers ), it’s their way to fight back.
In 2016, the brothers lost their mum to FTD (frontotemporal dementia). Shortly after, they found out they carry the same genetic mutation. Faced with a life-changing diagnosis, they chose action and raising awareness. They chose to fight for every family that’s ever been devastated by dementia.
It’s why they’re currently running 32 marathons in Ireland, using Wild’s antiperspirant to get them through every gruelling mile. We’re so proud to stand with them and support their mission.
For every comment on this post, Wild will donate 50p to @theftdbrothersfoundation . Comment some love below and let’s help the brothers say F*CK DEMENTIA.
***
T&Cs: Wild will donate up to £5,000 to The FTD Foundation — so let’s hit that 10,000 comment goal!
Tag yourself: miffy edition. 🐰
Are you hitting the gym with ‘work out’ miffy or keeping it cosy with ‘need a hug’ miffy? (We won’t judge, promise). 💖
Let us know in the comments! 👀
Did you know Utrecht is the official home of miffy? 🐰
We’re a little obsessed with the iconic bunny here at Wild. So obsessed, in fact, that our Social Media Executive staged a “business trip” to the Netherlands just to spend a day in miffy’s world. Now that is what we call dedication. ✨
