WHY

@gentlemonster ✕ @meta 👓 #meta #gentlemonster #whycgi

@gardinexdesign is taking over Copenhagen✨ #gardinex #curtains #design #whycgi

@olehenriksen magical garden 🌸✨ #olehenriksen #skincare #cgi

Big chameleon energy in the city 🦎🎰 Our naked-eye 3D project landed in London. We took over Piccadilly Lights, the biggest screen in the city, and turned it into a jungle with a CGI chameleon. We at @why.cgi don’t just create videos for social media. We develop large-scale CGI activations for outdoor screens that help brands stand out ✨ Reach out at [email protected] to create your next project with us. #why #whycgi #3d

The brands you trust are already using AI. You just don’t notice because they’re doing it right👌 Lately we at @why.cgi have been leaning into a hybrid approach we call Mixed Media. Our recent @betmaster.co.uk project is a good example. Hundreds of AI generations to find the few that felt right. Clean transitions between sports: football, basketball, tennis, all in one breath. Brand parts cleaned up by hand. Editing, pacing, sound, time... Premium output isn’t generated. It’s directed. 📧 Reach out at [email protected] to create your next project with us. #why #betmaster

Results-driven skincare @paulaschoice 🧪✨ We at WHY developed this Full CGI visual concept for Paula’s choice, centered around clinically proven skincare. The focus was on highlighting their clinically proven exfoliation formula and 30+ global beauty awards 🏆 Our goal was to turn that credibility into a visual story. Reach out at [email protected] to create your next campaign with us. #why #paulaschoice #beauty #marketing

@botim_official takes over Dubai 💙 A Mixed Reality concept created by our team for Botim Money. Follow the animated hand character across Dubai landmarks, from the historic streets of Old Dubai to the Museum of the Future ✋ Comment “CGI” to create your next project with us. #why #botim #dubai

Behind the Scenes @aritzia 🛍️ For the opening of Aritzia’s newly expanded Toronto Eaton Centre boutique, we created “Bag Express” , a mixed reality CGI installation designed to turn the mall into a moving fashion campaign. The result? A viral mixed reality campaign that reached 1.4M+ views on the client’s Instagram. Comment “CGI” to create the next viral project with us. #aritzia #behindthescenes #why

Sports CGI Projects Built to Go Viral ⚽🏆 At WHY, we create Mixed Reality concepts that blur the line between CGI and reality. Why do brands use this content? Because hyper-realistic CGI make campaigns more engaging and shareable on social media. Here are a few of our standout sports projects: 🥊 @ufc To tease UFC events in Paris and Manchester, we created 2 Mixed Reality moments integrated into iconic city locations. The campaign generated 15M+ views for the client. ⚽ @betano A playful football-themed Mixed Reality activation created for the @uefa Final. The project reached 19M+ total views. 🎾 @wimbledon We transformed 3 iconic London locations with giant tennis-inspired CGI installations for a playful Wimbledon concept. The project reached 13M+ views across our socials. 🐊 @djokernole x @lacoste To celebrate Novak Djokovic winning @olympics gold, we transformed him into Lacoste’s iconic crocodile symbol. One of our most viral sports-related CGI projects. 🏒 @milanocortina2026 A giant hockey puck installation appeared in the center of Milan, featuring people inside the puck itself.. a fun and immersive take on the Winter @olympics At WHY, we specialize in hyper-realistic Mixed Reality campaigns designed to create viral moments audiences love engaging with. 💬 Comment “CGI” to create your next viral project with us. #why #marketing #cgi

Process is the new product. AI flooded the feed, so brands started proving theirs isn’t, tagging work #HonestlyItsNotAI , and opening the doors on how it’s actually made. “Behind-the-scenes” stopped being bonus content. It became the campaign itself. That’s why we don’t just deliver the final shot. We capture the process. The shoot day. The render. The hands behind the work. Whether it’s for our own projects or for the brands we partner with, BTS content is now part of how we tell the story ⚡ Swipe to see how we built it for @lamborghini , @newbalance , @gentlemonster , and @nescafethailand . #BehindTheScenes #WHY #BrandedContent

Juicy shine @kikomilano ✨ #kiko #kikomilano #why

Built for exceptional journeys @rimowa 🌌🌘 #rimowa #why