A cozy start to the day - marking the opening of our new flagship space this Thursday 🌱
Coffee, conversation and a quiet introduction to the vision behind it. Explored freely, with little ones naturally finding their way to play, just as intended 🤍
Freshly brewed coffee from @prologcoffee.cph
Light bites by @matildeurban_
Seasonal flowers to take home from @stalksandroots
Thanks to:
Video by @kintsudk
Our space, created in collaboration with @studioforcemajeure
Special guests invited by NHPR @nataliehavgaard
Thank you for sharing the morning with us 🌷
— Love Team Wheat
#wheatdk #flagshipstore #copenhagen
Still taking it all in 🤩🫧🍿
Thank you to everyone who stepped inside and celebrated our Grand Opening with us! From little feet to familiar faces. Seeing the space come alive exactly as intended was something truly special 🤍
A considered thank you to the brands who helped shape the atmosphere:
@fermlivingkids for bringing warmth through interior pieces and wooden toys for our play area, @kaskopenhagen for the beautifully curated changing station, @azooinmywall for adding character with handcrafted papier-mâché wall art, and @kristina.lula.studio for lending us the most beautiful vase, crafted from hemp seeds and chalk.
Every detail was chosen to create more than a store - a place to explore, pause, and feel inspired 🎠 Thanks again @studioforcemajeure for making this happen!
We look forward to welcoming you 💫
#flagshipstore #wheatthebrand #kidswear #storeopening #wheatdk
New in 🩶
Shop the look
— Overshirt Cole Stitch
— Polo Shirt Fred
— Trousers Felix
— Sneaker Velo
#limitededition #kidswear #coolkid #colorful #denim #outfitinspo
At Wheat, we celebrate nature and children’s imagination through our hand-drawn floral prints - inspired by everything blooming around us.
Soft styles for both indoors and outdoors, made for long summer days, warm holidays and memories in the making 🌼
Just landed: our limited edition collection ☀️
Oversized silhouettes, warm colours and details made to last beyond one season - where comfort and play go hand in hand!
#limitededition #summeressentials #kidswear #wheatdk #branddna
Summer days aren’t always sun-soaked 🌤️
Sometimes they arrive with sea breeze, cloudy skies and the comfort of waterproof layers by the shore 🌊
#rainydays #danishdesign #wheatmoments #kidsfashion #lifewithkids
In celebration of Mother’s Day 💫
A special kind of growth is unfolding at Wheat.
Five pregnancies, four little ones on the way — and one has already arrived 🩷
What we create is not imagined — it’s lived!
At Wheat, inspiration begins at home in early mornings, changing routines, growing families and the small, everyday moments in between.
Do you have children, or are you expecting? 🤍
Today, we celebrate the mothers who shape both our lives and what we create for little ones.
Happy Mothers Day 🤍
#happymothersday❤️ #kidswear #mothers #momandme #kidsfashion
Summer, softly told through prints 🌞
For colourful moments
warm afternoons
and tiny adventures in the sun!
🐚🌾🌊
#wheatmoments #danishdesign #handdrawnart #summertravel #wheatdk
Summer by the shore 🐚
Protective UV swimsuit and hat, and lightweight beach shoes — carefully made for tiny humans exploring sand, sea and sun-warmed stones!
Happy sunny weekend 🌼
#swimwear #beachtime #børnetøj #kidswear #sunnydays
