Wes Papp CPG Minneapolis Videographer & Photographer

Hi, I’m Wes 👋 Founder of Feast Films I help CPG + fitness brands that are already posting consistently turn their content into something that actually moves product vs something that just looks nice in a feed. If your brand is: • Posting a lot but sales aren’t matching the effort • Sitting on great products but weak TOF → BOF content • Working with an ad agency/running ads in-house • Unsure how to produce campaigns on time That’s where I come in. I create strategy-led content campaigns designed for ads and organic, built to fit real funnels, not just trends. The most successful brands I’ve worked with hire us on a monthly or quarterly basis to create consistent content, removing the back and forth between campaigns. Outside of client work: 🏋️‍♂️ I run a 100% free community fitness club in Minneapolis called Calisthenics & Coffee Club @calisthenicscoffeeclub 🥤 We host pop-ups with CPG brands who want real humans + real moments ✈️ I travel when I can 🍳 As a D1 snacker, I’m always chasing a solid high-protein meal + on the go products If you’re a brand, founder, or marketer in the health / wellness / fitness space and content is a bottleneck. this page is for you. Stick around 🤝 #explore

Revamping some things with @feast.films for this year. Here’s a quick summary: #cpgbrands #cpgmarketing #beveragebrand #brandphotography brandvideography videoproduction

This campaign was a blast to put together! @starframebags #brandphotographer #lifestylecampaign #lifestylephotographer #ecom #contentpartner

I’ve shot a lot of content for CPG brands over the last few years. And I keep noticing the same thing: The behind-the-scenes content often outperforms the actual campaign. Not always. And I can only speak to organic, not paid. But it keeps happening. A raw iPhone clip from set, a quick photo of the crew, a glimpse of what went into making the ad, and it gets more traction than the polished final version that took weeks to produce. I think I know why. Consumers are increasingly skeptical of what they’re seeing. They can no longer tell when something was made by a real person and when it wasn’t. BTS proves it. It says “actual humans showed up to a real location with real gear and made this thing for you.” (For brands worried about AI-generated content hurting their reputation with consumers, this might be the cheapest trust signal available.) That being said, I do think AI-generated content is replacing a large chunk of our industry. Which makes the areas where it can’t replace the real thing incredibly important. I’m starting to think BTS shouldn’t be an afterthought on productions. It should be a planned asset. A formal deliverable. Not something you scramble to capture on your phone between setups. Just something I keep noticing out there. #contentproduction #cpgbrands #contentmarketing #bts

It’s about time #calisthenicstraining

When your team is full of absolute pros you can’t help but geek out when we absolutely nail the vision #videoproductioncompany

BTS from some iPhone skits w/ @squish_energy Team: @feast.films @mrblattner @lightlikeabby @uzair12501 @willpwr_ @edgarthetrainer Location @loscampeonesburnsville 📸 @q.shoots

A little full-circle moment. Send this to your favorite CPG brand 👀

24 is gonna be nuts ♥️

One of my favorite campaigns from last summer

I turn 24 this week. Been thinking lots about what I want the next chapter to look like. Swipe for the honest version. Link in bio to apply.

Last year I took a BIG last-minute gamble. I flew out to Natural Products Expo West 2025, hoping to meet more CPG founders and marketing teams. The trip wasn’t cheap for a solo founder who didn’t budget for the trip initially. Flights, hotel, food, last minute branded tees… and the expo badge itself is thousands of dollars. If you’re reading this, you already know and I’m sure you’ve been in my place before. One of the brands I work with helped cover the cost of my ticket in exchange for creating content at the event. I still had plenty of skin in the game though. S/O Bear Maple While walking the show floor something funny happened. I ran into a brand walking the floor (no booth) I had previously shot a spec project for. We hadn’t even released the content yet. I pulled out my phone and showed them the campaign right there in the aisle. They were super excited, gave me their email and a month later, ended up licensing the content. That deal alone basically covered the cost of the entire trip. It also reinforced something I’ve been thinking about a lot lately: The brands that move fastest are the ones constantly testing creative. Not waiting months for a campaign. Not overthinking production. Just testing ideas, seeing what works, and doubling down. That’s actually what inspired a project we’re launching right now. We’re selecting 3 CPG brands that are already spending $10K+/month on paid ads. For those brands, we’re covering 100% of the production cost. In exchange, we get full transparency into how the creative performs once it runs. We’re calling the project: The CPG Lab: A Taste of Feast Together we’ll discover your winning creative. Applications close March 31st. If you know a founder that’d find value in this, send this to them. Link to apply in bio #cpgbrands #contentmarketing #paidads #contentpartner #cpgmarketing