Istanbul - May 13.
We’re putting together something a bit different this time. No more bullsh*t.
Not another “high-level” event where you leave with notes you’ll never use. This is built around real cases, things that are actually working right now, and conversations you normally don’t get on stage.
At Peax, we’ll be on stage with two app studio founders and instead of slides, we’re going into what’s really driving growth in 2026 (what’s working, what’s not, and what people don’t usually share).
Also excited to host this together with some of the strongest teams in the ecosystem: @web2wave@hubxstudios@tmug_club@Socialpeta@Asapty
→ Expect very practical sessions on UA, creatives, web funnels
→ Expect honest answers, not polished decks
→ And most importantly - real conversations after the talks
It’s free, but looks like we’re already ful, if you’re still interested, jump on the DM.
/56xzq2hw
Three mistakes mobile app founders make:
1) Building features before monetization. Revenue begins at onboarding, not in your feature set.
2) Expecting organic growth in an oversaturated market.
3) Ignoring competitor research.
Fix these: study successful apps’ paywalls, build acquisition strategy before launch, use competitor intelligence tools.
#mobileappmarketing
80% of mobile app revenue comes from onboarding before users try the product. Move that onboarding to web first, monetize with Stripe, then provide the download link. Same conversion rate, better attribution, 2-5% fees instead of 30%. Lower CAC, higher LTV.
#web2appfunnels #web2app #mobileappmarketing
Founders spend months building features while competitors perfect their paywalls.
Users decide to pay in the first 60 seconds, not after exploring every feature.
Study the best apps in your category, copy their onboarding and paywall structure. Get monetization right first, then build features.
#web2app #web2appfunnels #mobileappmarketing
Where ideas connect, and people make the difference @web2wave
::
::
Client - @web2wave
Photos - @photophactory.me
::
::
#corporate #marketingdigital #eventphoto #eventphotography
App review takes days to test new pricing. Web changes happen instantly. Your competitor tests 10 variations while you wait for one app update. Web2app funnels: instant pricing tests, no review delays, full attribution, 5% fees, 1-2 day payouts. Speed wins!
5 million apps exist in the market. No one is organically discovering yours. Users aren’t browsing app stores, they’re scrolling social media where competitors run ads. You need active acquisition: ASO for search intent, paid ads to interrupt users, viral loops to leverage existing customers. Distribution beats product. web2wave.
Optimizing for checkout events instead of purchase events drives CPA up. Your pixel learns to find users who start checkout, not users who pay. You get abandoned carts with no revenue. Optimize for purchase events from day one to get actual paying customers.
80% of mobile app revenue comes from onboarding. Move that onboarding to web before the download. Same conversion rate, better attribution, 5% fees instead of 30%. Lower CAC, higher LTV, transparent data. Sell before the download with web2wave.
Mobile apps are easier to build than ever. The market is oversaturated. To stand out, you need to learn how to sell. 80% of subscriptions happen at the first paywall before users try the app. Web2app funnels let you focus on selling with fast testing, no store restrictions, and no review delays. Sell before the download with web2wave.
70-80% of mobile app subscribers convert on the FIRST paywall before using the app. Founders who delay monetization fail. Web2app funnels enable distribution-first strategy: no app store restrictions, faster payouts, higher margins. Sell before the download with web2wave.
100 app founders making 10M+ yearly are moving payments to web. Not just to save 30% commission. Web offers real-time attribution, instant price changes, and full user data ownership. Fitness apps are moving 70% of revenue to web for better margins and faster iteration. When 20+ founders independently reach the same conclusion, infrastructure is shifting.
