HubX

HubX | Google Cloud Next 26’ ☁️ AI is no longer about pilots. It’s about running in production, at scale. At Google Cloud Next 2026 in Las Vegas, Nevada, the focus was the “Agentic Era”, where AI systems move beyond assistance into action. Systems that can reason, make decisions, and operate across workflows. ⚙️ Our Expert Backend Developer Atakan Şengöz joined Google Cloud to share how we approach AI infrastructure at HubX. 🎙️ The session focused on the transition from standard VM-based setups to an architecture that can support real-time AI workloads at scale. We shared how we use Compute Engine, Hyperdisk ML, and GKE to support high-throughput training and inference, and what it takes to process billions of daily data points while maintaining low latency and system reliability. It also covered the decisions behind the system, from storage performance to workload orchestration, and the trade-offs that come with scaling AI in production. At Google Cloud Next, Atakan was joined by our Principal ML Researcher Mustafa Özuysal and Sr. Machine Learning Engineer Ayça Ecem Bircan, representing different areas of our AI and infrastructure work. Thanks to the Google Cloud team for hosting us and for the ongoing collaboration. Onward to building faster, smarter, and more scalable systems. 🫱🏼‍🫲🏻 #XCulture #GoogleCloudNext26

At HubX, leadership is not defined by title or hierarchy. It’s shaped by the impact we create, both in the work and in how we support our teams to grow. Our leadership team spent two days in Urla at Uzbaş Arboretum for the Leadership Training. It was time dedicated to how leadership takes shape at HubX. Not as a role, but as a way of working. Built around ownership, open communication, and the responsibility to move both the work and the team forward. 🌝 Across workshops and real cases, we focused on the impact leaders create. How they enable their teams, how they build trust through feedback, and how they stay connected through clear and direct communication. 🙌 More than anything, it was about reflecting on how we work today and continuing to build on it. This is part of how we stay growth-oriented and keep building as a team. 🫆 #BeGrowthOriented #XCulture

Join the HubX Marketing Art Challenge; our hiring program designed to discover the next generation of Marketing Artists. 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝘼𝙧𝙩 𝙞𝙨 𝙬𝙝𝙚𝙧𝙚 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮 𝙢𝙚𝙚𝙩𝙨 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚. 🫱🏻‍🫲🏼 It’s not just about making things look good; it’s about building ideas that convert, scale, and make an impact. Blending creativity with data, and experimentation with real results. At HubX, Marketing Artists don’t just follow trends: they test, iterate, and redefine them. If you’re driven to create, learn fast, and push your limits every day, this is your space. 💽4 hours of training + final case day at our office 🏝️Izmir, on-site 🤫Application deadline: May 1 Spots are limited. Apply now via the link in bio.

23 Nisan Ulusal Egemenlik ve Çocuk Bayramımız kutlu olsun! 🇹🇷 Bu anlamlı günü çocuklara armağan eden Mustafa Kemal Atatürk’ü ve silah arkadaşlarını saygı, minnet ve özlemle anıyoruz. Bu yıl, 23 Nisan’ı farklı bir şekilde kutladık: AI Lab ekibimizin desteğiyle hayata geçirdiğimiz özel bir projede, çocukların hayal gücünü gerçeğe dönüştürdük. Ekip arkadaşlarımızın 3 - 13 yaş aralığındaki çocuklarına sorduk: “23 Nisan sana ne ifade ediyor?” Yanıtlarını fırçayla kağıda döktüler. Seçilen figürler önce mini animasyonlara dönüştürüldü; ardından geri dönüştürülebilir malzemeler kullanılarak 3D oyuncaklara hayat buldu. 🌍 22 Nisan Dünya Günü’ne ithafen bu projeyi sürdürülebilirlik odağında kurguladık. Çünkü geleceği hayal edenler de, o geleceği koruyacak olanlar da çocuklar. #XCulture - Happy April 23rd, National Sovereignty and Children’s Day! 🇹🇷 We honor Mustafa Kemal Atatürk and his comrades-in-arms with deep respect and gratitude for this remarkable gift to children and to the nation. 🌙 This year, we chose to celebrate differently; by turning children’s imaginations into reality. We asked the children of our team members, ages 3 to 13, one simple question: “What does April 23rd mean to you?” They answered with crayons and paintbrushes. Their drawings were brought to life as mini animations, then reimagined as 3D toys crafted from recycled materials. 🌍 With Earth Day on April 22nd in mind, we designed this project around sustainability, because the children who dream of the future are the very ones who will protect it.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐫𝐭 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 | 𝑨𝒑𝒑𝒍𝒚 𝑵𝒐𝒘 🚀 Marketing Artists think, design, and create: 𝐚𝐥𝐥 𝐢𝐧 𝐨𝐧𝐞. 🧑🏻‍🎨 This is where creativity meets experimentation: from crafting bold ad concepts to building in an AI-powered, limitless creative space, and creating the right ad content to connect products with the right audience. From spotting trends at speed to turning ideas into real impact. It’s dynamic. It’s competitive. It’s built for people who want to create, test, learn, and push further: every single day. 🫱🏼‍🫲🏻 Join the HubX Marketing Art Challenge. A highly selective hiring program designed to discover our next Marketing Artists. 4 hours of training + final case day at the office. Link in the bio. 📍Izmir, On-Site Spots are limited. Applications are open until 26 April. ⏳

To celebrate International Women’s Day, the women of HubX came together once again for 𝐨𝐮𝐫 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐥𝐨𝐰 & 𝐅𝐥𝐨𝐰 𝐠𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠; a day dedicated to presence, connection, and well-being. 🌿 We began the morning with Kundalini yoga session, setting the tone for balance and intention. Surrounded by nature, we enjoyed a fresh breakfast before moving into a face yoga session that invited us to slow down and reconnect with ourselves. Afterward, we shared a light, colorful lunch that reflected the vibrant spirit of the day. 🧬 In the afternoon, we gathered for the panel “𝐖𝐡𝐚𝐭 𝐈𝐭 𝐌𝐞𝐚𝐧𝐬 𝐭𝐨 𝐁𝐞 𝐚 𝐖𝐨𝐦𝐚𝐧” moderated by our Sr. People & Culture Lead, Miray Süer. On stage, our CPO - Özge Demir Zaugg, Administrative Specialist - Şükriye Gülşah Ormancı, Research Assistant Psychologist and Sociologist - Begüm Demirkol Özgü, and Kundalini Yoga Instructor - Asude Durak shared their reflections and personal experiences on womanhood. It was an inspiring conversation that highlighted strength, wellbeing, growth, and solidarity. We closed the day with a peaceful nature tour in the calming atmosphere of Uzbaş , taking with us a renewed sense of connection: to ourselves, to each other, and to the collective power of women at HubX. 🫂 #XCulture

HubX olarak kadın ekip arkadaşlarımızın yanında durmaya; eşitlikçi, kapsayıcı ve destekleyici bir çalışma ortamı sunmaya kararlılıkla devam ediyoruz. HubX’te ekip arkadaşlarımızın %40’ı, liderlerimizin %30’u kadın. Kadınların her seviyede daha görünür ve karar mekanizmalarında daha güçlü yer aldığı bir yapı için çalışmaya devam ediyoruz. Kadınların güçlenmesinin yalnızca temsil ile değil; sağlığa erişim ve güvenceyle mümkün olduğuna inanıyoruz. HPV aşısı desteği, yıl boyunca sunduğumuz beije desteği, jinekolojik, meme ve tiroit kanserlerini kapsayan ek sağlık teminatımız ve geleneksel 8 Mart buluşmalarımızla kadın ekip arkadaşlarımızın iyi oluşunu destekliyor ve görünür kılıyoruz. Ayrıca her kadın ekip arkadaşımız adına, kız çocuklarının eğitimine katkı sağlamak için Çağdaş Yaşamı Destekleme Derneği’ne bağışta bulunuyoruz. Çünkü biliyoruz ki eğitim, eşitliğin en güçlü temellerinden biri. Kapsayıcı bir çalışma hayatı ve eşit bir gelecek için birlikte ilerliyoruz. #XCulture

KAMP’26, hosted by Marketing Club of Koç University, was about opening the doors to how we really build. 🪂 A closer look into how things really come together: • AI-powered products taking shape, • growth designed with intention, • ideas turning into real impact. From the main stage to hands-on sessions and thoughtful conversations at our booth, it was a great opportunity to connect with 𝐟𝐮𝐭𝐮𝐫𝐞 𝐭𝐞𝐚𝐦𝐦𝐚𝐭𝐞𝐬. See you at the next stop. 🖤 #XCulture | #BeGrowthOriented

We asked our team: What do you love at HubX? 👀 The answers were simple. 🔖 Taking ownership. Growing every day. Building products used around the world. When you care about what you build and who you build it with, it shows. Do What You Love | Happy Valentine’s Day #BeATeamPlayer

At KAMP’26, hosted by Marketing Club of Koç University, we will be present throughout the experience, from inspiring spotlight sessions to hands-on case studies & mock challenges. 🚀 On the main stage, real-world insights from the tech industry will be shared by Kaan Ortabaş, Akın Babayiğit, Enis Hulli, and Hilmi Aydın. 🎙️ We can’t wait to share our journey and meet students who are curious and ready to build what’s next. See you at KAMP for great energy. Let’s make it memorable! 🦾 #XCulture #BeGrowthOriented

The Marketing Bootcamp has officially wrapped. 🎓 Weeks of learning, hands-on challenges, and deep dives into the real marketing world led us to an inspiring final day at our Maslak office. From 5,000+ applications to 115 participants, and finally 35 marketers who made it to the final stage: this journey was all about curiosity, commitment, and growth. Throughout the bootcamp, participants presented thoughtful case studies, challenged ideas, and experienced HubX from the inside out. The energy, preparation, and quality of work made this final day truly special. 🦾 Huge thanks to Google and Meta for being part of this journey and supporting the learning experience along the way. And for those who missed it: this is just the beginning. More bootcamps are coming. 🚀 #BeGrowthOriented #XCulture

Koç Üniversitesi Pazarlama Kulübü KAMP’26 etkinliğinde 𝐀𝐧𝐚 𝐒𝐩𝐨𝐧𝐬𝐨𝐫 olarak yer almaktan mutluluk duyuyoruz! HubX olarak İki gün boyunca KAMP deneyiminin farklı noktalarında yer alacağız. 🚀 𝐇𝐮𝐛𝐗 ev sahipliğinde, 𝐊𝐀𝐌𝐏 katılımcılarını neler bekliyor? • Teknoloji sektöründen iç görülerle ana sahne oturumları • Product & Marketing odağında case çalışmaları; HubX ekibine part-time katılma fırsatı • Mock mülakatlar aracılığıyla birebir işe alım simülasyonu • Fuaye alanında HubX ekibiyle tanışarak merak ettiklerinizi sorma, app’lerimizi ve HubX kültürünü yakından tanıma imkanı • Fuaye alanındaki sürprizlerle hem eğlenme hem de öğrenme fırsatı Sen de deneyimin bir parçası olmak ve HubX’i yakından tanımak istiyorsan, başvurunu tamamla! 🙌 Çok daha fazlası için: stay tuned! 🦾 📍14 - 15 Şubat | Koç Üniversitesi KAMP’ta buluşalım!