Example

We're proud to bring you the next series of Fine Form - the podcast reimagining the rules of success, created and hosted by our Co-Founder and COO @rebeccajarviegibbs Across the series, Rebecca sits down with inspiring women in food, design and business to explore how they work, the careers they've built and what success feels like when you define it yourself. Produced in collaboration with the brilliant @mylk_media @tomanlezark + recorded at our creative home in Rushcutters Bay and @flaminia_sydney , a restaurant very close to our hearts. Launching next week, wherever you get your podcasts.

Example is proud to announce the promotion of Chris Loukakis to Chief Strategy Officer and the appointment of Ash Stapleton as Strategy Director. These appointments reflect the continued expansion of our Earned-First approach across APAC and the Middle East, with work spanning brand strategy, destination positioning, concept and experience development, and the cultural campaigns that bring it all to life in market. Over the past nine years, we’ve built Example on a clear belief: that brands are earned in culture, and that this thinking must carry through ever part of the experience to drive real commercial impact. As our work expands across markets, so does the need for deeper, more consistent strategic leadership. Chris has been instrumental in shaping our methodology into a system that delivers in market. Ash brings a clarity and rigour that strengthens how that thinking translates across both brand and business. Together, they mark an important step in how we continue to build - with the depth to operate across regions and the precision to ensure our work lands exactly as it should.

Our CEO @andyelbayeh arrived in the UAE a year ago to build an agency inside this market. This crisis has been the clearest test he’s seen of what it actually is, and what it’s made of. Full piece in Caterer Middle East. Link in bio. #uaehospitality #dubai #brandculture

We’re proud to be named a finalist for PR Agency of the Year, placing Example among the top PR Agencies in Australia, amongst nominations for PR Leader of the Year (@rebeccajarviegibbs ⭐️) and our client work at the Mumbrella CommsCon Awards. We are honored by this recognition and look forward to the awards in March - thank you @mumbrella_aus and best of luck to all the finalists!

“A restaurant that won’t ever happen again.” - SMH This weekend, @quayrestaurant served its final chapter. For more than two decades, Quay set the benchmark for fine dining in Australia. It was defined by a singular point of view, an uncompromising commitment to craft, and a belief that Australian produce, technique and imagination could stand confidently on the world stage. In doing so, it reshaped how we cooked, how we dined and how we thought about what Australian dining could be. Working alongside Peter Gilmore and the Fink team on this moment has been one of the great honours of Example’s journey. Quay’s legacy is not only what was created on the plate, but what was built behind the scenes. As Peter reflected to Broadsheet: “What I’m probably most proud of is the 700 or 800 chefs who have come through the kitchen at Quay - and hopefully I’ve given them some inspiration, some training, and they’ve gone out into the world and done their own thing.” The doors may be closed, but Quay’s influence is embedded in the fabric of Australian dining - and will remain so for generations to come. Photography @nik_to @buffet.digital Video @buffet.digital

For peak season in Dubai, we helped @patron move from activation to cultural platform. La Hacienda at Sole DXB was designed as a dedicated stage for the region’s greats, embedding the brand into the Middle East’s music and creative conversation through culture-first strategy, earned-led storytelling and community-driven programming. Example led the strategy, creative concept, stage design, PR and talent with Sole DXB the pinnacle moment of a wider cultural platform. Photography @dsargent.photo

Flaminia has officially docked in the heart of Sydney Harbour, bringing the soul of Italy’s coastal ports to Circular Quay.  Anchored in pristine seafood, handcrafted pasta and the distinct flavours of Italy’s coastline - the menu offers the full feast. Flaminia invites diners to start at the dedicated crudo bar - think freshly shucked oysters, scallops and market fish - before moving into antipasti such as Venetian-style whipped salt cod or a Neapolitan fried mozzarella sandwich.  From the team behind the two-hatted Pilu at Freshwater, Giovanni Pilu and Marilyn lead the way, in partnership with Accor’s new hospitality group, Table For. With Italian heritage woven through Australian produce and a front-row seat to the harbour, Flaminia marks an exciting new chapter for Pullman Quay Grand’s dining offering. Example led the brand identity and strategic PR amplification, to support the launch as part of Accor’s new F&B group, Table For. Photography & video @buffet.digital

Last November, @bar_allora officially opened its doors in the heart of Sydney’s CBD, bringing the bold spirit of Italian Futurism to Mantra 2 Bond. Anchored in playful design, hand-drawn illustrations and timeless Italian flavours, the all-day dining concept invites guests to experience a modern take on Italian dining – from vibrant antipasti to elevated classic cocktails. As the first venue launched as part of Accor’s new hospitality group, Table For, Example led the concept development, brand identity and launch strategy, creating a space and story that is unmistakably Italian, capturing the energy of Milan in the heart of Sydney.

On Sunday night, we welcomed the highly anticipated return of the @greygoose Courtside Bar for its second year at the @australianopen with a launch moment to kick off Melbourne’s Summer of Tennis 🎾 Tastemakers were invited to check-in to a reimagined summer escape overlooking Court 6 at Melbourne Park, with @flightfac and @dijok on the decks, roving caviar & oyster shucking and bellhops hand delivering the signature Grey Goose Lemon Ace, returning as the hero serve of the 2026 Australian Open. On Tuesday, we launched Courtside Bar to the public, with Grey Goose ambassadors @nadiabartel and @bigfoe1998 on hand to make time wait and savour the serve of the summer 🍸 Example led the broader Creative Strategy, PR and Talent approach for Grey Goose x Australian Open 2026. Production @pimgroup Photography @dancastano @dazey.studio

Welcoming back @thestraddiehotel a treasured local returning to North Stradbroke Island just in time for summer. Example led the creative revival - concept, brand identity, PR and social to reopen this iconic coastal institution. Because a trip to The Straddie Hotel isn’t just a place for a feed - it’s yesteryears’ simple pleasures, with great company and a million dollar view. Photography @tomshotyou

Osteria Luna has arrived in Sydney.   An underground Italian Joint bringing rat pack swagger, tableside theatre and old-school glamour to the CBD, led by Executive Chef @billyhannigan (The Charles Brasserie & Bar) and Head Chef @peter_fiander Expect pasta bowls on the house all launch week, bell-service frozen limoncello, waiters switching to velvet after dark and Italo disco spinning on vinyl.  Example is leading ongoing strategic PR for the new venue and wider Etymon portfolio.

November was one for the books - new openings, exciting partnerships, a Middle East milestone and even a solo-date revolution. Here’s everything we sparked, shaped and stirred this month.