Last project for
@fcbarcelona x
@nike
DAR collaborated with
@ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.
The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.
Pics by
@lauralobos__ &
@claudiamsegura