DAR® Studio

@wearedar.studio

Culture-first Creative & Production Studio Campaigns • Activations • Talent • Design 📍Barcelona, Paris & Casablanca
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Weeks posts
Built by sisterhood. Rooted in culture. مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة. An editorial honoring sisterhood and mothers as keepers of culture. Through football season, the game becomes a shared language of belonging. In collaboration with @puma.morocco @pumame Creative Director @imani.naki Photographer @lauralobos__ Stylist @mariariich Producer @wiamlaro Creative Agency @wearedar.studio Talents @linaahmadi_ @faatiiifaatiii @hafsabiitar @imani.naki
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4 months ago
We partnered with @awlabes and @nike to bring the Shox Style Studio to life in the heart of Barcelona. An immersive experience where fashion, tech, and community merged: featuring an AI Mirror for virtual try-ons, personalized portraits, and the energy of the new Nike Shox Z. DAR Studio led: local production, photo & video recap, PR + influencer seeding, catering, guest experience, and selectors & music programming. 🎥 @fullmoonrosee
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6 months ago
Last project for @fcbarcelona x @nike DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture. The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch. Pics by @lauralobos__ & @claudiamsegura
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1 month ago
@colorsxstudios llega a Madrid con “TONES OF MADRID” de la mano de DAR! 3 días de comunidad, cultura y conexión en @lacasaencendida , del 26 al 28 de mayo. Desde talleres de moda y exposiciones, hasta colaboraciones con algunos de los colectivos de DJs más creativos del momento, pasando por flamenco y mucha fiesta. Fashion workshop con @duadua.es & @ugo.boulard DJ sets de @antidoto.club , @oyofe_official y @nitidoclub Noche de flamenco con @a.flamenco.catharsis Y cerraremos con DAR NIGHT, junto a artistas y creativos de nuestra comunidad. 🖤
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4 days ago
For decades, football followed a simple equation: more wins, greater brand value. That equation is changing. Brand value now extends into culture, fashion, music and the street. At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why. 🔗 Link in bio to learn more
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1 month ago
ESSENCE BTS. My most recent personal project working with my friends. So lucky to have all of you in it and can’t wait for more ones like this. Grateful to do what i love the most every day with amazing people around me. Barcelona tiene talento! Video by @youngssef Photography and Creative Direction: by me Motion: @badreazhar Styling: @yannismarignan & @ale.anta Makeup: @clarasml @bygistas Set: @lucreziatrotter & @claudiapazz_ Light department: Gaffer: @andrea.lebrero Sparks: @inesmolinag & @_rogerbozzo Models: @albaap.f @janinelopesm @carolinasantosart @lisabgrt BTS: @guim.guitart & @youngssef Production: @claudiamsegura & @wearedar.studio Special Thanks: @lakatanaa @circe_s @ruinas.studio @arturofernandezzz @andreaa.ross @jooel.romeraa @skstudio________ @napalmrentals @bau_bcn @awwsaraa @imani.naki
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1 month ago
Last work for @jumpman23 For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop. We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop. An intimate gathering of creatives, sneaker lovers and community.
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2 months ago
During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦 From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch. Photography by @marouanebeslem & @wawa.visuals
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3 months ago
During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦 From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch. Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_ Client: SNIPES Creative & Production Agencies: @wearedar.studio & @replayagency Head of Production: @imani.naki Producers: @wiamlaro @nora.nama @derhemoviic Photographer: @marouanebeslem Videographer: @zamanefilms
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4 months ago
Football lives in every moment 🔥🇲🇦 Creative Director @imani.naki Photographer @lauralobos__ Stylist @mariariich Producer @wiamlaro Creative Agency @wearedar.studio Talents: linaahmadi_ @ffatiiffatii @hafsabiitar
724 12
4 months ago
Her jersey. Her pride. Yesterday’s win hits different when you carry the nation on your back. Morocco, this is for you❤️💚 Creative Director @imani.naki Photographer @lauralobos__ Stylist @mariariich Producer @wiamlaro Creative Agency @wearedar.studio Talents linaahmadi_ @ffatiiffatii @hafsabiitar
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4 months ago
Last work with @wearedar.studio @lazona.euro @snipes Shot and edit and colorist By me ⭐️
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4 months ago