Backstage at @londonfashionweek with @julienmacdonald
Hydration has entered the room.
YOUR BRAND. IN EVERY HAND. THE LOOP WAY.
#Loop #LondonFashionWeek #JulienMacdonald #TheShard #Hydration
The coat.
The jewellery.
The energy.
And LOOP.
Moments from LFW at The Shard.
Seen everywhere that matters.
YOUR BRAND. IN EVERY HAND. THE LOOP WAY.
#Loop #LondonFashionWeek #JulienMacdonald #Fashion #Hydration
We’re here.
On Saturday, LOOP partnered with @julienmacdonald
at @londonfashionweek hosted high above the city at @shardview
Powerful show. Iconic room. Serious energy.
Grateful to work alongside the best.
Proud to power the moment.
But this is only the beginning.
LOOP isn’t watching culture.
We’re in it.
Water.
Merch.
Brand presence — done properly.
We’re stepping into the rooms that matter.
And we’re not stepping out.
YOUR BRAND. IN EVERY. THE LOOP WAY.
#Loop #JulienMacdonald #LondonFashionWeek #Water #Hydration
Unboxing the welcome pack of dreams😍
A massive thank you to the incredible brands behind this🤍
Ready to keep us fuelled, focused, ready to perform and we’re excited to put them to work✨
💦 @atlas.hydrate
🌼 @palmersuk
🥣 @mornflake
👟 @scimitarcustom
🎀 @poppoms_
#AtlasHydrate #HydrationQueens #SipInStyle #HydrateDontHate #TahitianVanilla #Palmers #TeamKit #Custom #PopPoms #PDC #PDCDancers #Darts
As seen on Christine McGuinness & Tom Malone Jr. 💜
Designed with purpose. Carried with pride.
Why this partnership?
For us, it’s personal. Atlas co-founder Jamie Dobb’s daughter, Laila, is autistic. Together, Jamie & Michael wanted to give back to a cause that means the world to the Atlas family. This mission is deeply rooted in our brand’s foundations — and we’re proud to stand behind it.
With every National Autistic Society x Atlas Flask, 50% of profits go directly to the National Autistic Society — supporting autistic individuals and their families across the UK.
👉 Shop the collab.
👉 Support the cause.
👉 Carry change in every
#atlashydrate #nationalautisticsociety #partnership #givingback #support #community #autism #waterbottle #flask #christinemcguinness #tommalonejr #active #healthandfitness #lifestyle
This isn’t just a bottle.
It’s a statement. It’s support. It’s community. 💜
Atlas Hydrate × @nationalautisticsociety
Two designs. Two voices. One mission: creating real change for autistic people everywhere. National Autistic Society x Atlas Flasks, designed by @mrscmcguinness & @tommalonejr 🙏
Sip with purpose. Shop the limited edition collab today.
#AtlasHydrate #NationalAutisticSociety #HydrationWithImpact #Community #Autism #Hydration #InnerPeace #Love #Support #Charity #LimitedEdition #Create #Active #Lifestyle
