Wavey Garms

@waveygarms

UK Culture Brand & 360 Creative agency that focuses on Fashion,Music,Art & Film. Record Label Coming soon @area_records_
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50.8k
Following
4,264
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61.01%
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Weeks posts
Wavey Garms x Sergio Tacchini Coming Soon! Exclusively sold in-store @theofficialselfridges Sold online via: Waveygarms.com Sergiotacchini.com @waveygarms @sergiotacchini @sergiotacchiniuk
1,010 162
9 months ago
Wavey Garms x @Lacoste Coming Soon! #LacosteCelebrates90
1,447 171
2 years ago
Wavey Garms x @Coach Coming Soon!
2,591 79
6 years ago
Wavey Garms x Lyle & Scott Collection out now!
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10 days ago
Feeling very grateful to be designing my second collection for a brand I grew up wearing back in the 2010s… a proper full-circle moment. Growing up in South East London, we didn’t really have the money to be buying @lyle_and_scott , so we’d get it in the ways we had to back then, just so we could look the part when we were going out. So being in a position now where I’m designing for a brand I’ve always loved is honestly mental for me to comprehend. This idea really came about when I was working with @lyle_and_scott on their 150-year anniversary. Going through thousands of archive pieces, I got a real understanding of the brand and its heritage. After that, I was asked to work on a reissue collection, picking my favourite pieces and putting my own twist on them. I kept the design really classic, true to the Lyle & Scott DNA, but added our flavour, slightly boxier fits, more technical materials like the see-through jacket and mohair knit. And using the script font from the 1940s really brought this collection to life. The full collection will be available tomorrow via Wavey Garms, @lyle_and_scott , and @zalando
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18 days ago
As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection. Taking full ownership, the students shot independently and received valuable feedback to refine their ideas.  This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results. Creating space for what’s next.
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1 month ago
Massive congratulations to family member @mikeeeeeo for co-writing the film @protein_film The story follows a gym obsessed serial killer who murders and eats a local drug dealer for the protein. His messed up act sets off a violent turf war between rival gangs. It’s dark, gritty, with sharp, dark humour throughout. Available to stream now on Amazon prime 🎥
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1 month ago
Happy Nike Air Max Day! A look back at a 1of1 Nike TN tracksuit we designed for @ajtracey , with a cast pulled entirely from the Wavey Garms community.
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1 month ago
Back in 2017, @ecko_unltd was looking to re-enter the UK fashion market, and we were brought in to help shape the campaign. Tapping into the UK grime and rap scene felt like the only authentic direction. Bringing in legendary photographer @simonwheatleyphoto to capture it was a no-brainer. Around that time, we’d randomly crossed paths with Simon at our Wavey Garms shop while he was deep into documenting the new wave of grime. He’d been at @balamii Radio with @novelistguy and Elf Kid (back when he was still known as The Square), so the connection happened naturally. This shoot never really saw the light of day… until now. Reposting to give these shots the moment they always deserved.
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1 month ago
Had the opportunity to produce @mastrumofficial SS/26 Look book this year, a project that’s close to my heart. MA.STRUM isn’t just about technical menswear; it’s a brand born from the legacy of the Osti family, carrying forward the experimental spirit of Massimo Osti himself. Each piece designed with purpose and a respect for the archive that shaped it. For the shoot, we focused on honoring the brand’s heritage and aesthetic while bringing a fresh perspective to the imagery, creating a lookbook that feels contemporary but true to the MA.STRUM DNA. Creative Director: @andres_branco Creative Producer: @tr1stangibbs Photo: @frayser_ Gaffer: @charlie_tallott Production Assistant: @revstreet Stylist Assistant: @cherrytchilds MA.STRUM: @mohsinlondon Model: @adamwontfall Model: @jamesxfan
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1 month ago
Love to @waveygarms for giving me the chance to relive some of my favourite years in the underground D&B scene on this mix for @koolfmofficial . People were sending me the Autonomic post because they know how much I loved this era. @dbridge and the autonomic sound was just the beginning of the progressive minimal sound in drum and bass - you can find many more examples of this deep, dark, soulful, heavy music here. Also some of what came before, and after. Big up to D and all the other producers that are featured. Special shout to @_spectrasoul_ who took it to the next level. And shout @marksystemuk with ‘Peach Fuzz’… an all time favourite. These frequencies are engraved in my heart and shaped me as a person. Tracklisting: Instra:mental - Watching You Skream - Motorway Sub Zero - Brighter Days Calibre, Marcus Intalex, Bricktop - Smother Jubei & Alix Perez - Distrust SpectraSoul - Guardian dbridge - Kismet Hydro, Ivy Lab, Frank Carter lll, Lucy Annika - Make It Clear Calibre - Luminous Zero T, Calibre - Waterfall Dub Phizix - Yeah. Don’t Dance. Just Look At The Mixer. Safe Halogenix, dbridge, Steve Spacek - Take Me Away (Mantra & J:Kenzo Remix) Alix Perez - Voices System - Peach Fuzz dbridge, Instra:mental & Skream - Acacia Avenue SpectraSoul, dbridge - Glimpse SpectraSoul - Suppression dbridge - Since We’ve Been Apart Vicious Circle - Emma’s Dilemma dbridge - So Lonely (Satl Remix) Joe Seven - Hand Gestures dbridge - 5th Floor Dub Phizix - The Clock Ticks Mortem - The Touch Need For Mirrors - Fishscale dbridge - Inner Disbelief Ivy Lab & Alix Perez - The Last Light Lenzman - Lazy Dub Eastcolors - Go To Nowhere Foreign Concept - Possessive dbridge - The Little Things J:Kenzo - Rum Punch Flaco - Delirious Halogenix - Her Waves FD - Third Glance dbridge - Pipe Dreams SpectraSoul & Mike Knight - Melodies Holdtight the 2010 peeps in the pics 📸 who shared the moments and vibes 🤍 You can find the full set on the @rinse.fm app and website 🫡 also theres a link in my bio. If you like these vibes check out my new label @_velvet_rift that launched this year, first release on March 27th #dnb #exitrecords #autonomic #dbridge #edculprit
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2 months ago
14 Years of Wavey Garms. A celebration of the people, the moments, and the movement that built us. Introducing a 1 of 1 anniversary jacket, created to mark fourteen years of culture, energy and community. This film pays homage to the culture that shaped us. Featuring the likes of @teachdds , @jimothylacoste and @grimegran , with nods to @wileycrackcity , @dizzeerascal & @dj_slimzee from the sidewinder tape that got us into underground music. To win the jacket: Tag or mention the person you want to see in our next video campaign , I can be a friend, legend or someone jokes. Best answer wins this iconic piece of Wavey Garms history.
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2 months ago