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WAI TSUI

@waitsui

Work In Silence. @hikingpatrol
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For us at Hiking Patrol, this collaboration with Mammut has never been only about the final product. It has been shaped by shared ideas, development, trust, and the collective effort of many people from the very beginning. What makes this moment special is not just what we are sharing now, but everything it took to get here. From design and concept to creative direction, campaign, lookbook, and the work behind the scenes, this project came together step by step through a genuine exchange between both brands. It speaks to the value of building something with intention over time. Over the last two years, the process has come to represent shared vision, mutual trust, and the care and commitment of everyone involved. We are grateful to Mammut and everyone who has been part of this from day one. To see it all come together across the product, campaign, and lookbook makes this moment especially meaningful for us. Proud to share this collaboration with Mammut. #hikingpatrol #mammut
0 26
1 month ago
A new season begins. We are excited to share our Hiking Patrol Spring/Summer 26 campaign "A Sense of Ease" shot by Rory Griffin, massive appreciation to the amazing team behind the scenes who brought this to life. Creative: @orienteerstudio Photographer: @rory_griffs Stylist: @oisinlondon DOP: @paddygomulski Lighting: @tom.aucott Set Design: @_mey.line_  
 #hikingpatrol
0 17
3 months ago
Honoured to be featured in the latest Aesthete column by the Financial Times @fthtsi , both in print and online. As the founder of Hiking Patrol, I had the chance to share a more personal side of my work, inspirations, and daily rituals. Interview by: @georginaelliott_ 
Photography by: @thomas_ekstrom #hikingpatrol #financialtimes
0 42
6 months ago
Thanks to the @adidas team for welcoming Hiking Patrol to their headquarters. Our time together fueled creativity, opened new possibilities, and proved once again that impossible is nothing.
0 62
8 months ago
Our first visit to Dubai. Thank you @billiquick and @hadiahct for showing us around, and the warm welcome 🇦🇪
0 7
8 months ago
Paris, reduced to its essence.
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9 months ago
We recently worked with @rory_griffs in London to shoot the lookbook for the Mammut + Hiking Patrol collaboration. Thanks to everyone who contributed to making this project happen. Excited to share the final results soon. #hikingpatrol #mammut
0 8
10 months ago
To mark the launch of the KEEN x Hiking Patrol collaboration, we hosted a footwear event at MAXIM THE34 in Rimini, a beautifully curated space that brought the project to life, complete with an immersive sound experience by @klaus . Thanks to everyone who helped make it happen and to those who came through to support.
0 20
11 months ago
Work-related
0 15
1 year ago
I never imagined we would have the opportunity to open a showroom outside of Europe, which makes this even more special. This week, we officially opened our first showroom in Tokyo in collaboration with @diemmefootwear , showcasing the Autumn/Winter 2025 collections from both brands. This wouldn’t have been possible without the incredible team around us, huge thanks to everyone who played a part in making this happen!
0 28
1 year ago
Following an incredible launch in Seoul, we finished our trip in Tokyo with an installation at Dover Street Market Ginza to unveil two exclusive colorways for our Diemme x Hiking Patrol collaboration. The installation was brought to life with custom artwork by our friend, artist Charlie Roberts. Thanks to everyone who stopped by to support us, and to the Dover Street Market Ginza team for making it happen.
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1 year ago
We made our way to Seoul to debut our first Hiking Patrol Autumn/Winter 24 collection, hosting two pop-ups and events with 8DIVISION and KASINA. Thank you to our friends and the amazing community in Seoul for showing up and supporting the launch, and to everyone who helped make it all happen.
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1 year ago