Home vpatraPosts

Varsha Patra

@vpatra

CEO | Co-founder | Creative - Director | Homegrown | @homegrownin @homegrownvoices @homegrowninmusic @homegrown.world @homegrowninfestival
Followers
8,223
Following
1,648
Account Insight
Score
33.82%
Index
Health Rate
%
Users Ratio
5:1
Weeks posts
I’m going to post the Director’s Cut of the Bacardi film I recently directed in the coming week, but before that, I thought I’d share the adidas Originals film I directed (and creatively directed) two years ago. Here’s a small step forward to directing more films, with the hope of making a feature film in the coming decade (learning to write; baby steps!). So yeah, I am now represented by @homegrownin Studios :) Although this project was back in 2022, there are a few people I want to specifically thank for helping me bring this film to life. @kaushal_dp , the amazing DOP, who was patient with me while I had my training wheels on—and who I’m looking forward to working with again (saying it aloud, Kaush!). @manjulamanjulamanjula my powerhouse producer, who had my back through all the nerves of a novice. @sharpavid_cut on the edit, someone I’ve always wanted to work with since Puma RTS. @soraabb_kumana my line producer managing it all despite having COVID. @bassdroppingalien on music mastered by wonder boy and now friend @kingkalmi . The very kind @jyotitulsyan13 @shravan.ravikantpatil and her wonderful team on production design. @adhishreep and team on HMU; @ikp.insta for all the support. My first AD @gautambhavna on running the (crazy) set and teaching me how shot breakdowns are done. And of course, Team HG - who make it all possible @nidhhe our art director, who also moonlit as my DA and visuals lead; @midnight.hobo for the multiple rounds of voiceovers and scripts @swaa.t brand partner and OG film partner @yashwiarora on styling. @whos.iara my perpetual, in-house model. @ojasbagal my (former) client at adidas, who took a leap of faith with me. Lastly, Shakun Batra, from whom I’ve learned about filmmaking; and my brother @p0tra , ma, sister and friends, who are my greatest cheerleaders. And of course @ranveersingh for being gracious through the rained down sets and a thorough professional. Here’s to more films, more stories, and more steps forward. And next up the Bacardi film.
263 30
1 year ago
End of September, I had the opportunity to direct (and creatively drive ) the Bacardi - Halloween film. Homegrown and halloween in India has been a long standing love affair from 2016, and Bacardi has been our partner in crime. I was itching to direct for sometime now and there couldn’t be a greater canvas with a whole lot of freedom. While the credits are towards the end of the film, I couldn’t have realised the project without few people. @varunmohta84 - my confidant, exemplary producer and human energiser bunny on speed. @satchith_paulose , the cinematic maestro as the DOP - to have those creative conversations that sparked new ideas and mutual trust - I was so excited to learn from him. @sharpavid_cut who so kindly rescheduled his birthday travel to accommodate the project - for me it had to be him. @dreamhourmusic and @kingkalmi on music - kalmi was on his flight to LA shared the stems and Dreamhour, a wonderful disco producer from Kolkata worked through the night (and days) to realise the direction for the music. My best friend @jezreelnathan who was coerced on the vocals - the world needs to hear more of her. For a 1 day shoot, @okeef ensured that we ran it right despite no storyboard and the curveballs. @_imfqu our post producer who makes it less challenging with that kind smile. The cast of @gayu_inkb , @i.am.rosh @endo_mrinal , @itstherealshai @mehtafreddy and Chirag - thank you for your patience and realising the personas ❤️ Most of all, @manavigaur96@ashish_2208 , and the entire Bacardi team—thank you for the trust and freedom. It’s rare, and I don’t take it for granted. Lastly, to my brother @p0tra , my sister @radhikapaprikaa , friends who always have my back and remind me that I can and I will—I couldn’t be prouder of myself. I see my growth from my last project to this one. Here’s to directing even more in 2025! P.S. I’m repped by Homegrown Studios—just leaving it out there. Continued in comments*
336 33
1 year ago
THERE’S A PROTEIN PROPAGANDA. WHERE IS THE FIBRE? In our obsession with protein have we forgotten the balance..that’s fibre (and yes complex carbs). Yes, it’s a very essential nutrient and good for your muscles and metabolic health as we age. But we have forgotten what we grew up learning that our vegetables and fruits are good for you. Hell, we have replaced our apple a day with a protein popcorn for the gram. The obsession has led to exclusion of viral nutrients for our bodies to function in our diet with all the hyper marketing and influencing. We are all just drinking the (protein) cool-aid.
37 8
1 day ago
What is life’s greatest privilege? I was once asked where my confidence came from, almost as a surprise (not surprising from a man). Because confidence in a woman has to be palatable. And I kept questioning myself and would sometimes shrink parts of me. Because the truth is that confidence is easy to mistake when others haven’t experienced what it feels like to be deeply believed in. I have the greatest privilege in the world - to be deeply loved and supported by my ma. She has this unwavering belief in me and there is something life-altering about being loved like that. There’s nothing Varshu can’t do if she puts her mind to it - it’s true, but that’s because I have ma. My ma, where do I start - perhaps this is the first of them to tell her incredible story. But today is about knowing that every time I failed and made a mistake (that was my own) or I take that proverbial risk or went against the grain and stood in defiance against the world or my father- she stood/stands by me. I have always believed that I am resilient - but I know that it doesn’t exist in a vacuum. It comes from my ma. Shefale is a woman who keeps going against all odds in her spirited audacity. And that’s the beauty of this unwavering belief that eventually, it become you. That’s life’s greatest privilege, to move through life knowing that no matter what happens, there is at least one person in this world who believes there is nothing you cannot become or should be. Love you ma - you are my greatest love story @patrashefale
112 9
6 days ago
When not in black. It wears red. ♏️ The last 6 months and 2 pictures from 20 years ago from college for good measure. What’s interesting to see my body change through a course of a month through my menstrual cycle. It often throws me off - even to this day; but finally trying to reconcile with it. Hi @monyshohayeb | slide 2
316 16
13 days ago
In public interest: Bring back the typos!
549 41
25 days ago
Oaff & Varsha Patra on roots, language, and bold experimentation from their session at XP’25 💬 اقتباسات مُلهمة من جلسة ماوراء بوليوود في إكس بي’25! 💬
276 45
28 days ago
People always talk — they do. Every move, every outfit, every post just ends up getting dissected. But what really defines you, is doing what you love and simply being yourself. So, if people are going to talk...let them. CREDITS: Creative Agency + Produced by: Homegrown @homegrownin & @homegrown.world Director & Creative Director: Varsha Patra @vpatra DA: Nivedita Mahesh @niveditamahesh_ Executive Producer: Varun Mohta @varunmohta84 Producer: Jerrin T Joseph @jtjaay DOP: Kaushal Shah @kaushal_dp Production Designer: Nimish Kotwal @nimishkotwal Offline Editor: Suraj Jagtap @sharpavid_cut Colorist: Nicola Gasspari Music Director: Prithvi @prithvidotpsd Costume Stylist: Selman Fazil @selman_fazil Cast -Gokul Chandran - @thegogosan , Renee - @reneestorymode , Jay Pimpalkhare - @a.stray.jay , Prithvi PSD - @prithvidotpsd , Rahul, Mayur, Kunal , Rashi Modi - @rashimodi___ _, Aayushi Pitta - @aayushipitta , Shreyash -, Gurneet - @gurneeeeeeeeet , Sarth - @kalrasarth , Antony - @antony.binoy_ , Preetesh, Shaheen, Shahan - @shahanontheroll Agency : Homegrown CCO’s (India): Varsha Patra Co-founder: Varun Patra Creatives - Arjun Chopra and Samiddha Singh Client Partner - Priyanka Thakkar and Trusha Upadhyay Campaign supported by - Naitik Srivastava, Tanmay Menon, Harshit Saini, Aayushi Pitta, Sreyash Rath and Anshul Gandhi 1st AD : Sasmit Parkhe 2nd ADs : Aishwarya Chodankar Thank you to Homegrown Brands: @farakwear @almostgods , @thisiskardo Siddhant Chaturvedi’s Entourage: Hair Styling - Gautam Arora Makeup - Hinal Dattani Security - Atul Kumar Spot - Sandeep Rasal Driver - Santosh Paswan Costume Asst: Rudraksh Dwivedi, Poornima Nair Dressman: Hasan Hasmi Hair & Makeup Artist : Abinash Patra Art Director - Riyaz Shaikh Assistant Production Designer - Karan Shah & Darshana Sarvankar Art Intern - Sejal Line Producer: Ajay Bhatia @captainamazeballs Prod Asst : Salim Shaikh 1st AC: Kunal Shah Gaffer : Jayesh Sen Focus Puller: Rohit Yadav Steadicam: Shoeb Shaikh Ronin Op: Parth Navle Post Head : Post Producer : Faizan Qureshi @fqfilm Online Editor : Rakesh Menon Online Assistant : Omkar Yerunkar Sound Engineer : Ravi Khatri
832 76
2 months ago
All we need is 1 minute & 30 seconds of your time. HOMEGROWN X CASIO VINTAGE LIVE NOW 📺 CREDITS: Creative agency + Produced by: @homegrownin @homegrown.world Director & Creative Director : Varsha Patra @vpatra DA : Nivedita Mahesh @niveditamahesh_ Executive Producer : Varun Mohta @varunmohta84 Producer : Jerrin T Joseph @jtjaay DOP : Yash Khanna @brown__bread__ Production Designer : Yasmin Sethi @yasminsethi Costume Stylist : Isha Ahluwalia @ichbot Offline Editor : Sarthak Cheema @sarthakcheema Colorist : Yash Soni @yashsoni.color Music Director: Prithvi Singer: Bombay the Artist @bombaytheartist Hair & Makeup Artist : Hita Panwar Cast - Shachi @illuminatedmilk , Antony @antony.binoy_ , Endo - @endo_mrinal , Summer - @thesummerjacobs , Rohit @rohitnk , Ridhima @ridhima_shettyyy , Ashwini @aswiniputhuruthel , Renee @reneestorymode Creative Agency : Homegrown CCO: Varsha Patra Co-Founder: Varun Patra Creatives: Arjun Chopra & Samiddha Singh Account Director: Priyanka Thakkar Marketing Manager: Trusha Upadhyay Visual Designer (teasers): Naitik Srivastava, Jay Pimpalkhare & Aayushi Pitta Supported by Tanmay Menon, Iara A, Gurneet Singh and Harshit Saini 1st AD : Sasmit Parkhe 2nd ADs : Aashay Valia AD support: Shreeya Ligade Set Decorator : Priyanshi Gandhi Dressman: Sadique Shaikh Costume Asst: Amber Mendes, Mrunmayee Line Producer: Ajay Bhatia Production Manager: Jitendra Sontate Prod Asst : Shashikant Shirsath 1st AC: Sanket Dolas Gaffer : Umesh Bhimaloo Key Grip: Shankar Focus Puller: Seemab Shaikhnag DMX Operator: Mayank Gala Post Producer : Faizan Qureshi Grade : Yash Soni Singer : Bombay the Artist Online Editor : Rakesh Menon Online Assistant : Omkar Yerunkar Sound Engineer : Ravi Khatri Post House : Splice studio Accounts Team : Vinay & Aarti DIT: Tony Adrial Grips: Magic Moves Camera: RD Equipments Lighting: Lightcraft & Sound Generator: RV Generator Catering: Apna Swaad Security: All Access Security SpotBoys : Shakeel, Irfan, Saddam Facilities: NJ Equipment Picture Vehicle: Titu Paaji Team Casio: Suneet Choudhary, Yajur Nagi, Shilpi Negi, Pallavi Agarwal, Akshmeen Khaturia
1,027 95
3 months ago
Chaddi in Lanka. Dropping a line of chaddis soon. En route.
165 6
3 months ago
We’re thrilled to announce Varsha Patra as speaker at IFP 15! She is a cultural strategist, creative leader, and storyteller dedicated to reimagining Indian identity and championing next-gen creative voices. As the CEO, Co-Founder, and Creative Director of Homegrown, she has built one of India’s most influential ecosystems for contemporary culture spanning media, creativity, music and community. Under her leadership, Homegrown operates as a digital media publication, creative agency, content studio, experiential lab, culture festival and a newly formed music label in partnership with the global powerhouse, Atlantic Records. This multi-hyphenate structure allows her to shape culture across identity, art, fashion, music. travel, technology, film, food and more- powering perspectives that redefine and reimagine contemporary India. An INK Fellow and Lenovo Global Creator, Varsha’s work has been featured in Hypebeast, Vogue, CNBC, and more. Her background spans journalism, marketing, and entertainment, having previously worked with BBC, Sony Entertainment Television, Ogilvy & Mather, and tech-media startups in India and Los Angeles. She holds a Master’s in Marketing & Communication Management from USC and a Media & Journalism degree from Manipal Institute of Communication. She is also an alumna of Xavier’s, Mumbai. As a filmmaker under Homegrown Studios, she has directed and produced films for partners including Adidas Originals x Ranveer Singh, Bacardi, and Crocs and served as a creative consultant on Shakun Batra’s Gehraiyaan, shaping cultural insight and music discovery of artists Oaff & Savera. 🎤🌟. Catch her live on the stage of IFP Festival 15! Grab your passes now. Link in bio. 📍 Mehboob Studios, Mumbai 🗓️ 29th & 30th November #ifp15 #ifpfilmfestival #ifpfestival #design #designer #mehboobstudios #festival
98 14
5 months ago
Light up a new generation of @homegrowninmusic 🖤🧿🖤
223 23
6 months ago