New ad for
@mgmotorin compact electric car COMET in collaboration with the
@ifp.world India Film Project. And what a remarkable experience it was.
We began by conceptualizing ideas that highlighted the car’s innovative features while resonating personally. The story was inspired by my parents’ romantic college memories, which perfectly captured the essence of the car and highlighting that it looks cool to drive for any age group .
Finding the right locations was crucial. We chose spots that evoked nostalgia and showcased the car’s versatility in urban and scenic settings, mirroring my parents’ love story.
Casting my parents was the highlight. Their natural chemistry added authenticity, and watching them relive their memories was heartwarming.
In the end, we created a heartfelt story that celebrates love, memories, and the future of driving with MG’s new compact electric car COMET. This collaboration with the
@ifp.world was an unforgettable experience for us.
Directed by
@visualletter
Shot by
@cinebyjam @visualletter
Styled by
@ishayogi @eyestylebyishayogi
Hair & makeup
@makeupbyishayogi
Editing and Post production
@cinebyjam
Cast
@rajnivijh & Sanjay Vijh