We’re currently in the process of redefining our direction and how we work.
This rebranding marks the beginning — not just a visual update, but a clearer framework for how we create and present our work moving forward.
By removing the unnecessary and focusing on what matters, we aim to build our own rhythm and structure — more refined, more intentional, and more coherent.
The new logo, created as part of this rebranding, was designed by @limmkwangmyung at @hour.min.sec_studio
We sincerely appreciate the thoughtful work and collaboration.
PassionfruitClub 맴버 모집
안녕하세요,
저희는 모션 그래픽, 3D 영상 등 다양한
비주얼 콘텐츠를 제작하는 모션 팀으로,
함께할 팀원과 쉐어 사무실 입주자를
모집합니다.
단순한 공간 공유를 넘어 장기적으로
시너지를 낼 수 있는 분들을 찾습니다.
크리에이티브 분야에 계시거나 독립적인
작업 공간이 필요하신 분들의 관심을
기다립니다.
Cinema 4d & Houdini artist
Hello,
We are a motion team specializing
in motion graphics, 3D, and
video production.
We are currently looking for new
members and creatives interested
in joining our shared studio space.
Creatives looking for
an independent workspace are
welcome.
For the 2026 Zhiben Cleansing Foam project, we developed a new visual direction focused on delivering the brand image and mood more effectively, rather than emphasizing functional differences, since the formula itself has not changed significantly.
The lighting was designed using broad and softly diffused area lights to make the product appear clean and transparent. While maintaining the airy and minimal atmosphere of the previous film, the overall tone was refined to feel more premium and sophisticated.
The animation balances stability and dynamic movement to better highlight the package design and product characteristics. Through rhythmic motion and layout transitions, the products move naturally through the space, creating a smooth visual flow.
We also used water, foam, and changing formula textures to visually express the sensory cleansing experience and cleansing performance both directly and indirectly. The color palette is built around soft natural-light-inspired blue tones and gentle ivory colors, creating a clean, calm, and comfortable visual experience.
Client : @zhiben.official
Production : @visual_tense
Producer : @lazzarobellaj
Director : Kiseong Jeong
Lookdev & Animation : Kiseong Jeong, Yongho Kim
FX : Yongho Kim, Joonho Bang
Composite : Kiseong Jeong
Modeling : Jincheol Kim
Sound : @h1.sound
The 2026 Zhiben Cleansing Balm project focuses on a packaging-driven approach, emphasizing the flip-cap through animation and layout design. As the formulation remains largely unchanged, less emphasis is placed on the content itself, with greater focus on effectively conveying the brand image.
Lighting is designed using broad, diffused area lights to create a clean and transparent appearance. While maintaining the clear and airy mood of the previous film, the overall tone is refined to feel more premium and sophisticated. The opening features out-of-focus foreground elements, gradually revealing the product as impurities are removed—visually suggesting a “purification process.”
The flip-cap animation is crafted to feel both grounded and dynamic, highlighting the product’s key features while introducing a sense of rhythm. Through diverse layout transitions, the product moves naturally within the space, creating a smooth visual flow.
Changes in formulation and texture are expressed visually to convey the sensory experience of cleansing, enhancing both the premium feel of the film and the perceived efficacy of the product.
The color palette is based on blue-violet tones, contrasted with yellow-orange hues of the balm to emphasize the emulsification process. This contrast helps deliver a soft and comforting cleansing experience.
Client : @zhiben.official
Production : @visual_tense
Producer : @lazzarobellaj
Director : Kiseong Jeong
Lookdev & Animation : Kiseong Jeong, Hyeongseok Kang
FX : Yongho Kim, Joonho Bang
Composite : Kiseong Jeong
Modeling : Jincheol Kim
Sound : @h1.sound
I contributed to the production of this promotional video as part of the 3D team.
Credits
Client | AMOREPACIFIC, PRMR
Creative Agency | HERE CREATIVE @here.creative
Executive Creative Direction | DANTE YUN @yundante
Production Team
Creative Direction & 3D Art | YONGHO KIM @de_ta__
3D | KISEONG JEONG @visual_tense
FX | JOONHO BANG @joonhob.art
Modeling | SUNGTAEK KIM @_taek.s_
Face Comp | JUWON LEE @aka_soran
Sound | @H1.sound
“PitStop” is inspired by Andreas Gursky’s 〈F1 Boxenstopp〉 and begins with the collective movement of mechanics, each assigned a precisely defined role, working around a single car. What appears to be chaos is in fact a structure built upon exact timing and accumulated training, where every movement is autonomous yet tightly interconnected toward a shared goal.
The 24 Hours of Le Mans, which serves as the conceptual backdrop, symbolizes a collective system in which outcomes are shaped not by individual performance but by layers of overlapping decisions and actions. This work interprets this condition as “organized chaos,” visualizing the structural beauty that emerges from synergy and collaboration throughout the process, rather than focusing solely on the final result.
“PitStop” is inspired by Andreas Gursky’s 〈F1 Boxenstopp〉 and begins with the collective movement of mechanics, each assigned a precisely defined role, working around a single car. What appears to be chaos is in fact a structure built upon exact timing and accumulated training, where every movement is autonomous yet tightly interconnected toward a shared goal.
The 24 Hours of Le Mans, which serves as the conceptual backdrop, symbolizes a collective system in which outcomes are shaped not by individual performance but by layers of overlapping decisions and actions. This work interprets this condition as “organized chaos,” visualizing the structural beauty that emerges from synergy and collaboration throughout the process, rather than focusing solely on the final result.
