For their Met Gala debut together, co-chair Nicole Kidman and Sunday Rose stepped out with a shared hair story - one of strength, softness, and modern glamour, brought to life by Virtue Creative Director Adir Abergel.
Defined by sleek lengths, subtle movement, and mirror-like shine, the look was designed to feel both connected and individually expressive.
At the center: Virtue’s Healing Oil, delivering the luminous, light-catching finish seen on the carpet.
#withVirtue
It’s all in the finish ✨
@larissa_fraisstudios breaks down why Healing Oil and Texturizing Spray are her go-to final step for polished, touchable results.
GIVEAWAY ✨Today, we’re celebrating the artists behind every great head of hair.
In honor of National Hairstylist Appreciation Day, we’re treating 2 winners to a full lineup of our salon favorites- including your choice of shampoo + conditioner backbar duo, Healing Oil, 6-in-1 Styler, Frizz Block Spray, Un-Frizz Cream, Volumizing Mousse, Damage Reverse Serum, and Restorative Treatment Mask. One for you, and one for your stylist bestie ✂️
A curated kit designed for stronger, healthier hair - behind the chair and beyond. 🫶
To enter: 💫 Like this post 💫 Follow @virtuelabs 💫 Tag your stylist bestie (each tag = 1 entry)
Entries close at 11:59 EST April 28th, 2026. Open U.S. only, entrants must be 18+. Winners will be contacted by DM by @virtuelabs only—please stay away from imitators.
Calling all Virtue Affiliates 🗣️
In honor of the upcoming Stylist Appreciation Day, we’re increasing commission rates for affiliates to 35% on all sales through April 30th. A small way to give back and celebrate the impact you make every day.
Thank you for everything you do. We’re proud to partner with you and grateful to be a part of your work. 🫶
Virtue works differently - and it all comes back to how we started.
Led by former U.S. Army Colonel Dr. Luke Burnett, a team of scientists discovered Alpha Keratin 60ku, a pure, human-identical protein that helps repair and strengthen hair from within.
Hear why stylist @k.a.i.t.l.y.n.n.i.c.h.o.l.e loves for both her clients and herself. #withVirtue
From the floor at @hairbrained_official Creator Con 🎤
Virtue ambassador Kindale Clark @theheirsalon connects with hairstylist Krista Bartik @colorbykriss for a rapid-fire convo on building and growing community behind the chair
Drop in the comments below YOUR 3 words to describe your personal brand 👇
Every great formula starts with the right ingredients 🧑🍳
Our recipe for healthier hair begins with Alpha Keratin 60ku, the protein idéntica to the keratin in your hair that helps repair and strengthen from within
Stock your shelves during our birthday celebration with 25% off all take-home retail + free shipping on our pro site 🛒
Nicole Kidman served timeless glamour on the Oscars red carpet last night ✨
Virtue Creative Director Adir Abergel created an ultra-long, tousled blowout with cascading layers that frame the face, finished with soft, center-parted bangs. The result? Modern, effortless, and undeniably luxe.
Swipe to get the look 💫
What’s in my kit? These are the Virtue products I reach for behind the chair and can’t work without.
• Virtue Dry Shampoo – my go-to for refreshing the scalp, adding instant volume, and extending styles without buildup.
• Virtue Healing Oil – the perfect finishing product for shine, softness, and frizz control while keeping hair lightweight.
• Virtue Un-Frizz Cream – essential for smoothing, humidity protection, and creating a polished finish on all hair types.
• Virtue Damage Reverse Serum – helps support stronger, healthier hair while improving manageability and shine.
• Virtue Strength & Shield Leave-In Conditioner – protects against heat and environmental stress while strengthening the hair.
• Virtue Volumizing Mousse – my favorite for building body, structure, and long-lasting volume during blowouts.
These staples are always in my kit because they support healthier hair, effortless styling, and consistent results for my clients.
#VirtueLabs #VirtuePro #VirtueHair #WhatsInMyKit #StylistEssentials BehindTheChair
We were honored to be part of @hairbrained_official Creator Con, an event dedicated to supporting hairstylists as they grow their platforms, businesses, and creative voices
Virtue ambassador Kindale Clark (@theheirsalon ) talked with pros for a rapid fire Q&A - covering everything from social media to inspiration behind the chair. Stay tuned for more from the event
Because of you, healthier hair happens in chairs everywhere ✨
We’re celebrating our birthday with 25% off all take-home retail + free shipping. Thank you for being part of the Virtue pro community for 9 years, we couldn’t have done it without you 🫶
