Virtue Labs

BIG NEWS: Virtue’s Healing Oil has been named one of the 100 Greatest Hair Products of All Time! Read the full story now.

GRWM: sundown to sun up edition. 🌙 ➡️☀️ Allow me to introduce you to the ✨NEW✨ @virtuelabs Overnight Scalp & Hair Elixir— with hyaluronic acid and skincare-inspired ingredients that deeply nourish your scalp and support healthier hair growth.💧🌿 Wake up and keep the party going, thanks to Virtue’s patented Alpha Keratin 60ku® protein that helps repair, protect, and transform your hair from the inside out. 🧬 Healthy beautiful hair, all day and night.

If you are new here, meet Virtue® We are the only biotech hair care brand using Alpha Keratin 60ku®, a patented, 100% bio-identical keratin that refills & replaces keratin lost due to daily damage.

Flourish in focus. 🔎 Designed with scalp health and lightweight care in mind, the Flourish collection has become a standout among beauty editors and industry experts for its approach to healthier, fuller-looking hair.

A healthier approach to fuller-looking hair starts here. 🌿 Virtue’s Flourish Collection combines targeted scalp care with lightweight hydration to help support healthier-looking strands from the very beginning of your routine. Designed for fine thinning or fragile hair, these formulas work to leave hair feeling soft, nourished, and naturally fuller without sacrificing movement or manageability. #VirtueFlourish

Before the stylists, before the routines, there was Mom. 💛 For so many of us at Virtue, she was our first hairdresser, our first hype woman, and our forever inspiration. This Mother’s Day, we’re celebrating the moms behind our team - and the team members who are moms themselves.

An ode to the routines passed down, picked up, and made our own. 🫶

💐 MOTHER'S DAY GIVEAWAY 💐 Motherhood takes a village. That might look like family, friends, neighbors, coworkers, and even kind strangers. This Mother's Day, we're celebrating moms, mother figures, and the villages who help support them. One winner and a member of their "village" will each receive a gift bundle, featuring some of @jennifer.garner 's favorite things, featured in this video: • 8 boxes each of @onceuponafarm Blueberry Crumble and Strawberry Shortcake Power Wheels • @mzwallacenyc Camel Large Crochet Georgica Tote • @virtuelabs Healing Oil • @summerfridays Lip Butter Balm in shade Iced Coffee and 3 Dream Lip Oil shades • 2 signed books by @lauradaveauthor : 1 copy of The Last Thing He Told Me and 1 copy of The First Time I Saw Him • @ysebeauty The Overachiever Brightening & Depuffing Eye Masks • A 100% silk sleep mask • A $250 gift card for your own purse essentials TO ENTER: 1. Follow @onceuponafarm 2. Like this post 3. Comment 💚 and tag someone in your village NO PURCHASE IS NECESSARY. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Open to persons who are legal residents of the 48 contiguous U.S. states and D.C. and are aged 18+ at the time of entry. This giveaway begins at 9 AM PT on May 8, 2026 until 11:59 PM PT on May 10, 2026. There is a limit of one (1) entry into the giveaway. Multiple entries submitted or completed by anyone other than the Entrant are void. No mechanical reproductions will be accepted. Total value of prize for each winner: $948.98 per prize. Winners will be contacted via Instagram by @onceuponafarm on or around 5/11/26. The odds of winning are determined by the total number of entries received during the entry period. Sponsor: Once Upon a Farm, 2111 San Pablo Ave, Suite 2216, Berkeley, CA 94702. Official Rules: https://nctr.shop/LZV81X?utm_sc=LZV81X

Because creativity isn’t just for the kids. 🫟 Draw up a routine that works for you. Our go-to pick? Volumizing Mousse. It creates lift at the roots and soft, touchable volume through the lengths. Apply to damp hair and work through your roots before heat styling. The result is voluminous hair that feels like a finished masterpiece. 🎨

For their Met Gala debut together, co-chair Nicole Kidman and Sunday Rose stepped out with a shared hair story - one of strength, softness, and modern glamour, brought to life by Virtue Creative Director Adir Abergel. Defined by sleek lengths, subtle movement, and mirror-like shine, the look was designed to feel both connected and individually expressive. At the center: Virtue’s Healing Oil, delivering the luminous, light-catching finish seen on the carpet. #withVirtue

For everything she does 🫶 Give her a routine that keeps her hair feeling as good as she makes everything else feel.

For the moms always in motion 🔄 Throw it in your purse, reach for it whenever you can, keep your hair feeling bouncy no matter where the day takes you.