Once Upon a Farm

Made by parents, for parents 💚 @cassandracurtis started @onceuponafarm because she wanted fresher, more nourishing options for her own kids. That mission turned into a movement to redefine the entire baby and kids’ food industry. And we're just getting started.

Looking for Once Upon a Farm snacks? You might find us in any (or all!) of these locations around the store: ⭐️ Baby Fridge ⭐️ Dairy Aisle ⭐️ Produce Section ⭐️ Baby & Toddler Section ⭐️ Bar Aisle ⭐️ Freezer Note: Product assortment and placement will vary based on store and location.

Our first broadcast commercial, featuring our Co-founder, @jennifer.garner ! 🤩 This campaign is inspired by those who inspire us most: kids. Once kids try Once Upon a Farm, they won't stop talking about all the goodness we put inside. And we are here to listen! 💚

"Get in my belly." —Your toddler, probably Peach Mango Tango joins three other bright flavors to complete our Belly Blends line. Each is made with fiber and probiotics for a taste-bud- and tummy-approved snack. 😋

Fiber is having a moment (a long-overdue one, in our opinions). It helps bulk up our 💩 and keeps things moving in our guts. When you think about fiber, you probably think veggies, right? Easy enough to add more veggies to your diet (if you're an adult who likes them) to check off that fiber box. But what if your child just won't eat vegetables? It's okay—we promise. They can still get enough fiber through other foods, like fruit, grains, and beans. O'Farm partner and registered dietitian for kids @mamaknowsnutrition has some yummy, fiber-rich snack ideas: BABIES: 🫐 Mashed berries are a baby favorite and a great dose of fiber 🥑 Mashed avocado with a small squeeze of lime and a teaspoon of ground flax 🥣 Oatmeal with mashed peach, cinnamon, and a teaspoon of almond butter mixed in 🥦 Steamed broccoli (very soft) with a tablespoon of mascarpone mixed in TODDLERS: 🍎 Apples + nut butter: very thinly sliced apples (be mindful of size to minimize choking risk) with nut butter drizzled on top 🍌 Oatmeal bowl topped with banana and finely chopped walnuts 🧆 Falafel patties: homemade from chickpeas, which are high in fiber and make a great meal or snack 🥣 Chia seed pudding: chia seeds are a good source of fiber and make a fun, textural pudding OLDER KIDS (4+ YEARS) 🥜 Trail mix: mixed nuts are a choking hazard for young ones, but for older kids, some mixed nuts and dried fruit make a great fiber-rich snack 🍞 Avocado toast with whole wheat toast 🫘 Black bean and cheese quesadilla on a whole wheat tortilla NOTES: This post is not medical advice and is for informational purposes only. For any specific recommendations or concerns, please refer to your child’s healthcare provider. Be sure that your child is ready for these snacks. They should be able to crawl without their tummy on the floor, use fingers to eat, and start to mash food with their jaw. Be mindful of food size and texture and cut into age-appropriate pieces to minimize choking risk as needed. Only feed your child when they are seated and supervised.

A blend to make their taste buds dance. 💃 Peach Mango Tango joins our ensemble of Belly Blends: toddler pouches with a vibrant mix of fruits and veggies, plus fiber and probiotics to delight tiny tummies. 📍 Find it on our website and in stores with baby coolers now

Parenthood is one of the most demanding roles there is. It’s also a powerful training ground for leadership: empathy, patience, multitasking, flexibility, organization, communication, prioritization, accountability, and crisis management…to name a few. Research from The Female Quotient and Ipsos, in partnership with @onceuponafarm , found that 81% of all employees (parents and non-parents alike) say that caring for children is leadership, and our workplaces should reflect that reality. The leaders shaping organizations are often navigating bedtime negotiations and business negotiations. This isn’t about doing it all. It’s about doing what matters. And what matters, at home and at work, is leading with care. The Female Quotient and Once Upon a Farm partnered to reframe the narrative, highlighting what it really takes to build a “village,” from workplace policies to everyday support like access to nutritious, convenient food for families. Read more with the link in bio! #onceuponafarmpartner

Being a working parent isn’t easy. There’s a lot to juggle: meetings, doctor visits, extracurriculars, healthy food on the table…and somehow still being present both at work and at home. The phrase “it takes a village” would be cliché if it weren’t so true. And for many women, the stakes are higher. The motherhood penalty can reduce pay by 5% to 20% per child, while also impacting how mothers are perceived at work. Here’s the shift: most employees don’t see parenthood as a setback. Research from The Female Quotient and Ipsos, in partnership with @onceuponafarm , found that 69% of parents say parenthood actually accelerates careers and leadership. In other words, it’s not a tradeoff; it’s an advantage. And when parents are supported, they step up. That support shows up in many forms. Since 2015, Once Upon a Farm has reimagined children’s food with organic, refrigerated options that are as nutritious as they are convenient; one more way to support the modern parenting village. Link in bio to read more about our partnership!

Today, we honor moms and the children who gave us that title. 💚 May we raise fearless children who walk boldly, pursue their passions, and brighten up the world around them as much as they brighten up ours. Happy Mother's Day, from @cassandracurtis and @onceuponafarm 💐

💐 MOTHER'S DAY GIVEAWAY 💐 Motherhood takes a village. That might look like family, friends, neighbors, coworkers, and even kind strangers. This Mother's Day, we're celebrating moms, mother figures, and the villages who help support them. One winner and a member of their "village" will each receive a gift bundle, featuring some of @jennifer.garner 's favorite things, featured in this video: • 8 boxes each of @onceuponafarm Blueberry Crumble and Strawberry Shortcake Power Wheels • @mzwallacenyc Camel Large Crochet Georgica Tote • @virtuelabs Healing Oil • @summerfridays Lip Butter Balm in shade Iced Coffee and 3 Dream Lip Oil shades • 2 signed books by @lauradaveauthor : 1 copy of The Last Thing He Told Me and 1 copy of The First Time I Saw Him • @ysebeauty The Overachiever Brightening & Depuffing Eye Masks • A 100% silk sleep mask • A $250 gift card for your own purse essentials TO ENTER: 1. Follow @onceuponafarm 2. Like this post 3. Comment 💚 and tag someone in your village NO PURCHASE IS NECESSARY. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Open to persons who are legal residents of the 48 contiguous U.S. states and D.C. and are aged 18+ at the time of entry. This giveaway begins at 9 AM PT on May 8, 2026 until 11:59 PM PT on May 10, 2026. There is a limit of one (1) entry into the giveaway. Multiple entries submitted or completed by anyone other than the Entrant are void. No mechanical reproductions will be accepted. Total value of prize for each winner: $948.98 per prize. Winners will be contacted via Instagram by @onceuponafarm on or around 5/11/26. The odds of winning are determined by the total number of entries received during the entry period. Sponsor: Once Upon a Farm, 2111 San Pablo Ave, Suite 2216, Berkeley, CA 94702. Official Rules: https://nctr.shop/LZV81X?utm_sc=LZV81X

Ripe, juicy blueberries meet oats, vanilla, and cinnamon to make this irresistible summer combo—inspired by one of @jennifer.garner 's favorite desserts. 🫐 Find it only on our website for a limited time.

The story behind the flavor: @jennifer.garner shares the inspiration that led to our Farmer Jen's Blueberry Buckle pouch—now back for a limited time. 🫐