Motherhood looks different for everyone and this past weekend, we honored it in all its forms. 💐
At Viant, we are lucky to be surrounded by so many incredible women who wear many hats: moms, moms-to-be, grandmothers, stepmoms, chosen moms, pet moms, solo moms and new moms still finding their footing. They show up for their families and for this team every single day, and we do not take that for granted.
To every mom in the Viant family and beyond, you are seen, valued and appreciated. It is the love, care and support you give in all its forms that keeps the world moving forward. 💛
Happy Mother's Day from all of us at Viant. 💐
#TeamViant #MothersDay
Made our mark at #POSSIBLE🔴
From the moment you walked in, it was impossible to miss: Viant’s bold red pillars and branding brought to life across #POSSIBLE2026.
This was more than just a visual presence. It reflects the momentum behind what we’re building and the conversations we’re driving around the future of CTV, AI, and measurement.
Proud to see it all come together alongside our team, partners, and clients last week in Miami.
#POSSIBLE2026 #TeamViant #Adtech
One of our favorite moments from POSSIBLE didn't happen on the conference floor.
Viant and @unitytechnologies took things offshore for a dinner on the water — bringing together an incredible group of industry leaders for good food, great conversation, and a view that made it easy to think bigger.
There's something about stepping away from the noise that gets people talking about what actually matters. That's the kind of conversation we live for.
Thank you to everyone who joined us. Until next time.🛥️🍽️
#POSSIBLE2026 #TeamViant #CTV #Adtech #Measurement
AI is dominating the conversation, but 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 what actually drives impact.
Thank you to everyone who joined us at POSSIBLE for a great fireside chat with Tim Vanderhook and Brad Feinberg, VP of Media & Marketing Operations at Molson Coors.
The discussion focused on how brands can move from AI experimentation to real, measurable outcomes, while centering on 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝘀𝘁: 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. Since impressions alone aren’t enough, understanding whether audiences are truly engaged is what ultimately drives performance.
We also heard firsthand how a 200+ year-old brand like Molson Coors is navigating the space, cutting through the noise to focus on what’s real and what truly drives provable outcomes.
Appreciate all who joined and contributed to the conversation. Excited to keep building on these ideas as AI and attention continue to reshape what’s possible in advertising.
#POSSIBLE2026 #AI #Attention #Advertising #Adtech #CTV #Viant
#TeamViant has officially landed in Miami.🌴
If you're at POSSIBLE you've probably heard more than once "Meet me at the Viant pillars".🤘 Keep an eye out for your favorite meeting spot with Viant’s bold red takeover across #POSSIBLE2026.
Great to have the team together on the ground, spending the week connecting with partners, clients, and the broader industry while diving into conversations around what's next in #CTV and why attention is the new currency.
If you’re at POSSIBLE, come find us.👋
#POSSIBLE2026 #TeamViant #Advertising #Adtech #CTV
Starting POSSIBLE under a rainbow 🌈—manifesting strong signals from the start.
Not a bad omen for a week diving into CTV, attention, AI, and where measurement goes next.
#POSSIBLE2026 #CTV #Advertising #Adtech #Viant
Kicked off our biggest Sales Onboarding Workshop yet.🚀
We brought our newest Sales and Account Management hires to Viant HQ in Irvine for a two-day, in-person experience designed to connect, inspire, and prepare them to make an impact from day one.
From collaborating with leaders across the business to diving into the full client journey, and the opportunities ahead in areas like CTV, AI, attention, and measurement.
This is an immersive onboarding experience that brings our culture, collaboration, and innovation to life. And of course, a few standout moments: team building, a private dinner, and an exclusive Q&A with our founders, Tim and Chris.
Excited to see what this group accomplishes.🙌
#LifeAtViant #SalesOnboarding #Adtech #TeamViant #CareerGrowth
That’s a wrap on our first annual Battle of the Brains Trivia Night in Chicago! 🧠🎉
At Viant, we bring clients together through experience-driven events designed to spark connection, competition, and a little fun along the way, through our Viant Experiences initiative.
Clients went head-to-head, bringing the energy (and some seriously impressive Viant knowledge) for a night full of friendly competition. Huge shoutout to everyone who joined and to our trivia champs who claimed the top spot! 🏆
#ViantExperience #TriviaNight #BattleOfTheBrains #ViantLife
Today, we’re announcing that we signed a definitive agreement to acquire TVision, bringing industry-leading #attention #measurement directly into Viant’s AI-powered programmatic platform.
For years, advertisers have been forced to rely on fragmented, self-reported metrics across platforms, making it difficult to understand what’s truly driving #performance.
By integrating TVision’s second-by-second, eyes-on-screen attention data into our Intelligence Layer, Viant is introducing a new standard: objective, market-wide measurement that goes beyond impressions to what actually captures viewer engagement.
#Attention is the new currency.
Combined with Viant’s Household ID and IRIS_ID, advertisers can now activate and optimize campaigns with a continuous feedback loop across planning, buying, and measurement to unlock greater precision, smarter bidding, and stronger business #outcomes.
The result is the ideal trifecta for success on CTV: identity, context, and attention unified in one independent platform.
Viant Co-Founders Tim and Chris Vanderhook explain why this marks a major shift toward unbiased measurement and performance-driven CTV in the exclusive with Ryan Joe, Editor in Chief at @Adweek (🔗 in bio).
Attention CTV Adtech ProgrammaticAdvertising ViantAI DigitalAdvertising Streaming AI PerformanceMarketing | @iris_tv
#AI isn’t the future of advertising, it’s already part of the workflow.
In our latest 𝗔𝗱𝘁𝗲𝗰𝗵 𝗗𝗲𝗰𝗼𝗱𝗲𝗱 episode, Amanda Sheplee breaks down what she’s seeing across the industry when it comes to AI adoption.
As AI becomes second nature in our everyday lives, advertisers are bringing that same mindset into work by moving faster, working smarter, and freeing up time for more strategic thinking.
Appreciate the perspective, Amanda.👏
#AdtechDecoded #Automation #DigitalAdvertising #ViantAI
Happy National Pet Day!🐾
Today we’re giving an early spotlight to some very important members of the Viant community…our pets!
From cuddle buddies to unofficial coworkers, these adorable companions of #TeamViant keep us smiling on and off the clock. Scroll through to see the stars of the show!
And, to all the paw-rents out there, have fun celebrating tomorrow!🐶🐱
#NationalPetDay #ViantLife
Every marketer’s inbox is full of #AI pitches right now. Most of it’s noise. 📬
At @possible.event , Viant CEO & Co-Founder Tim Vanderhook sits down with Brad Feinberg, VP of Media & Marketing Operations at @molsoncoors , for a candid main stage conversation on what it actually takes to move AI from pilot to enterprise scale, without losing what makes a 200-year-old brand iconic.
“The AI Adoption Curve: A Beer Marketer’s AI Journey” isn’t a product demo or a highlight reel. It’s an honest dialogue between two leaders who are living this transformation, one building the technology, and one deploying it at scale.
Expect real talk on cutting through the hype, navigating internal friction, and what separates AI that drives #outcomes from AI that just sounds impressive in a meeting.
📅 Monday, April 27
🕐 11:00–11:30 AM ET
📍 Vision Hall Stage, Eden Roc | Pompeii Ballroom
⭐️ Tim Vanderhook, Co-Founder & CEO, Viant Technology
⭐️ Brad Feinberg, VP of Media & Marketing Operations, Molson Coors
#POSSIBLE2026 #AI #Marketing AdTech Innovation
