This April, @babyliss opened the doors to The Secret Salon, an event spotlighting one of the brand’s most innovative styling tools yet: the Style Secret Air. An evening of expert styling, secret-sharing, and effortless blowouts, proving that great hair has never been easier.
Full concept development and event production by VASS.
Photography by Alma Vestlund / Studio Femme.
This April, @babyliss opened the doors to The Secret Salon, an event spotlighting one of the brand’s most innovative styling tools yet: the Style Secret Air. An evening of expert styling, secret-sharing, and effortless blowouts, proving that great hair has never been easier.
Full concept development and event production by VASS.
Photography by Alma Vestlund / Studio Femme.
This April, @babyliss opened the doors to The Secret Salon, an event spotlighting one of the brand’s most innovative styling tools yet: the Style Secret Air. An evening of expert styling, secret-sharing, and effortless blowouts, proving that great hair has never been easier.
Full concept development and event production by VASS.
Photography by Alma Vestlund / Studio Femme.
Introducing @oribe Eternal Curls: an ode to the collective power in celebrating every wave, curl and coil.
Set within the intimate elegance of Ett Hem in Stockholm, @oribe welcomed Nordic key opinion leaders for a deep dive into the structure of curl patterns, conversations around texture and care, and an introduction to the updated Eternal Curls Collection. Full concept development and event production by VASS.
Introducing @oribe Eternal Curls: an ode to the collective power in celebrating every wave, curl and coil.
Set within the intimate elegance of Ett Hem in Stockholm, Oribe welcomed Nordic key opinion leaders for a deep dive into the structure of curl patterns, conversations around texture and care, and an introduction to the updated Eternal Curls Collection.
Full concept development and event production by VASS.
With a brighter season approaching, VASS welcomed editors and creatives to our showroom for the SS26 press days, presenting an exclusive preview of our clients’ latest launches.
Thank you to our community for spending these days with us, and to our clients for letting us bring your brand stories to life.
With a brighter season approaching, VASS welcomed editors and creatives to our showroom for the SS26 press days, presenting an exclusive preview of our clients’ latest launches.
Thank you to our community for spending these days with us, and to our clients for letting us bring your brand stories to life.
With a brighter season approaching, VASS welcomed editors and creatives to our showroom for the SS26 press days, presenting an exclusive preview of our clients’ latest launches.
Thank you to our community for spending these days with us, and to our clients for letting us bring your brand stories to life.
As part of the Bepanthen Love Heals – Pay It Forward campaign, VASS hosted a live podcast with sisters @asabea and @curlydoula from the podcast @okrystat.podcast , bringing the conversation to the heart of what the campaign represents.
Together, we explored how the initiative reflects the everyday realities of motherhood and parenthood — the care, resilience, and small acts of love that make a difference.
Thank you to everyone who joined us for this thoughtful discussion and helped amplify the voices and experiences of parents.
Concept development and event production by VASS.
Last week, VASS gathered a group of key opinion leaders for a breakfast to bring the Bepanthen community together. The intimate meet-up created a moment to connect, share experiences, and highlight the spirit behind the Love Heals – Pay It Forward campaign.
Thank you to everyone who joined us and helped make the morning both inspiring and meaningful.
Concept development and event production by VASS.
Photography by Lina Segelsbo.
To continue celebrating the Bepanthen Love Heals – Pay It Forward campaign, VASS curated a pop-up studio inviting key opinion leaders and consumers into a calm, healing space.
Visitors can explore the Bepanthen product range, enjoy playtime for children, and take a relaxing coffee break for the grown-ups.
Stop by the Love Heals Studio at Sankt Paulsgatan 22, open daily between 10:00–16:00 until Wednesday, March 18.
Full concept development and production by VASS.
Photography by Lina Segelsbo.
We’re proud to welcome Berocca as a new PR client across the Nordics, marking the start of the collaboration with ’Your Routines, Upgraded’ — a concept highlighting the simple routines that shape everyday life.
Together with @englalof , guests gathered to take part in Engla’s routine for an instant mood boost: joyful dancing, good food and, of course, Berocca.
Full concept development and event production by VASS.
Photography by Alma Vestlund/Studio Femme.
