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vari0.us (we/us)

@vari0.us

Transdisciplinary Creative Practice
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_OUTRBDYSYSTMS_2K24 An excerpt from the brand identity guidelines Cohesiveness is a byproduct of clarity. This identity system explores uniformity across mediums, aligning branding, communication, and industrial design into a cohesive whole through a world-building approach. Full case study on our website @vari0.us 🔵Blue Elephant — Kyoorius Design Awards 2025 (Brand Strategy & Identity Design) @kyoorius . . . Tags: #kyooriusdesignaward #identitydesign #vari0us #industrialdesign #architecturaldesign
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1 month ago
Super stoked to share that @vari0.us has been recognised at the @kyoorius Design Awards 2025 across three disciplines — Identity Design, Product Design, and Spatial Design. _OUTRBODY SYSTMS_Brand Strategy & Identity Design (Blue Elephant) _INBTWN_Industrial Design (Blue Elephant) _URBNMNKY SYSTMS_Product Design (Baby Blue Elephant) _EDEN_Architectural & Interior Design (First List) Endless love to the people who’ve believed, built, and shared this journey with me — @_ajayyypardeshi_ @yashmindaa @shivnie @kanchichokshi @mihirwadhel @expirom.labs @pravin_habib @kunal_menon @swejan_venkata @ishitaa1694 @____pratyusha vari0us was born from a simple realisation: the most meaningful solutions often emerge at the intersections of disciplines. Our architectural roots enable us to approach challenges at both macro and micro levels, paying attention to details, workflows, and processes.  All project case studies are now live on vari0.us 💫 . . . . . #KyooriusDesignAwards #vari0us #IdentityDesign #ProductDesign #SpatialDesign #TransdisciplinaryDesign #DesignAwards #UrbanMonkey #OuterBodySystems #Eden
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6 months ago
_L00P_INBTWN_2K25 Communication Strategy ft. Expirom L00P’s communication strategy blurs the boundary between reality and simulation — reflecting a generation raised at the intersection of physical craft & digital fluency. We worked closely with our in-house photo team and Expirom to retain lighting nuances and macro details in the renders and videos — making the real and simulated indistinguishible. Inspired by pioneers like @rtfkt , the communication exists as a creative transition — showing an entire generation raised on video games that their digital-native perspective is vital. Can you tell the difference between the photographed product and the rendered 3D environment? Crew Love @expirom.labs @i.nimble.eyes @yogingajjar @earth__fx @psy444_fauj @urbanmonkeyindia . . . Tags: #indiafuturesproject #dextrostat #vari0us #industrialdesign #india
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1 month ago
_TWIN FLAMES [2K23] Finding yourself in the half you give & the half you keep. Twin Flames is a sock collection exploring the idea of binaries, sharing, and a color system that allows unidentical pairs to still feel whole. Crew love ❤️🫡 @sanyukta.jpg @bhaukal_ @urbanmonkeyindia Tags: #Twinfalmes #socks #twinflame #vari0us #industrialdesign
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1 month ago
_FURNITURE & OBJECTS CATALOG 2K23 An excerpt from Eden, an airbnb in Igatpuri @edenvilla.co Our architectural vision extends beyond space and into the objects within it. Furniture and interactive pieces were designed to bring the inhabitant closer to the present moment — turning everyday interactions into part of the spatial experience. Waste wood from the site was repurposed into ashtrays, door handles, dining tables, stools, incense holders, and small games like chess. Custom interlocking furniture systems were fabricated in the city and transported to the remote site for easy assembly. . . . Tags: #airbnb #vari0us #archv #industrialdesign #architecturaldesign
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1 month ago
_RUGS 2K25 An excerpt from Urban Monkey Flagship We explored how graphic artwork can move beyond garments and prints and become part of a spatial experience. We translated a selection of our visual assets into large hand-tufted rugs. This strategy allows us to easily build a strong branded experience anywhere. Crew Love: @ishitaa1694 @donnel.cyrxxc @lavanayyaa @swejan . . . Tags: #rugs #graphic #architecturaldesign #industrialdesign #vari0us
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1 month ago
_MIXTAPE VOLUME 2.0 [2K25] Identity Design This is where Mixtape began. Before the products, before the drop. _INTENSION 01 | To share our canvas and make art accessible across the corners of the country. 02 | To represent India globally through Indian artistic talent. 03 | To create a sustainable collaboration model for artists. Who do you want us to collaborate with next? Featured Artists: @bykhatra @dostreetart @moebius_in @bhaukal_ @okami.graffiti @screenseva ❤️🫡 [urban monkey, design process, mixtape, streetart, architecturaldesign, graffiti, indiafuturesproject, mumbai, india, gully, dextrostat]
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5 months ago
Concept to Creation 🫴🏼 Meet the Urban Monkey Mascot. He needs a name. Best name gets a gift. What should we name him? Comment 👇 Big ups to everyone who worked on this project with us and brought our vision to life. @kunal_menon @studio.phenom @i.nimble.eyes @expirom.labs @cheetahworks Building landmarks through urbanmonkeys flagship. Scale: 10’ x 8’6.5” x 8’1” [Urban Monkey, Red murti, mascot, design journey, bts]
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5 months ago
_MIXTAPE VOLUME 2.0 [2K25] A sneak peek into the development and documentation process. Lookout for some unreleased experiments. From reflecting on the previous collection to curating artworks and translating them into products. Mixtape’s intention aligns with @urbanmonkeyindia ’s vision: creating a sustainable collaboration model that empowers artists and audiences, making art accessible while representing Indian creativity globally. Featured Artists🫡 @vinit_dharia @bykhatra @dostreetart @screenseva @okami.graffiti @bhaukal_ @moebius_in Dream Team❤️ @swejan_venkata @donnel.cyrxxc @kairasoni @ishitaa1694 @ridhiigoell @psy444_fauj @skyedits.43 maneshwar @kanchichokshi @shivnie @yashmindaa Big ups to @synapsequence for validating the intentions and the rollout. . . . Tags: #process #mixtape #streetart #architecturaldesign #graffitti #indiafuturesproject #mumbai #india #gully #dextrostat #urbanmonkey
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6 months ago
_EDC_MED An excerpt from URBNMNKY SYSTMS — A sub-brand within @urbanmonkey focused on experimental, hyper-functional accessories. Its vision: to build an ecosystem of modular objects that plug into each other — forming a system while retaining their own identity. This unit includes: • 1x EVERYDAY CARRY_MED001 • 1x EVERYDAY CARRY_MED002 • 1x EVERYDAY CARRY_MED003 • 1x MULTI PURPOSE_BLT001 • 1x CONNECTOR_001 • 1x CARABINER_001 • 1x PULLER_001 Each piece stands alone — but together, it ergonomically falls perfectly on the human body.
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6 months ago
_JK01 [2K24] A jacket designed with the intention of blurring the lines between accessories and garments. _Transforms into a sling bag. _9 Custom Details, 4 custiom pockets _Interacts with the human body in 4 formats _Seamlessly embeds itself with the rest of URBNMNKYSYSTMS Products. @urbanmonkeyindia . . . Tags: #architecturaldesign #industrialdesign #accessorydesign #designinprogress #urbnmnkysystms #modularaccessories #urbanmonkey #designinprogress #streetwear #indiafuturesproject #vari0us #archv #mumbai #india #gully #dextrostat
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6 months ago
_EDEN Architectural Design Eden is an airBnB in Igatpuri The site had no external view to orient the structure toward. Surrounded by other properties, it lacked a striking landscape or distant scenery. Instead of forcing an outward focus, the design turned inward, creating an introspective spatial experience.   Grown with love over generations, the land itself was rich with mango, coffee, and mulberry trees. The architecture embraced this, seamlessly blending the built and unbuilt, allowing nature to define a natural boundary.   The experience was designed to look inward, fostering a sense of reflection. Full project documentation on web: vari0.us @edenvilla.co is now open for booking
71 1
9 months ago