Heartland by Orlando Corporation is an outdoor shopping centre in Mississauga with 190 storefronts across 2 million square feet. Heartland is a destination to shop, eat, and work. Located in Mississauga, Heartland attracts countless visitors every day due to its proximity to neighbouring residential, industrial, and office complexes.
Vanderbrand delivered a brand and strategy for Heartland that revitalized one of the most iconic districts in Mississauga. The repositioning of Heartland as a retail and dining destination serves as a catalyst for regional growth, attracting new tenants and visitors.
Services:
Strategy, Brand, Creative Direction, Print
Client: @heartlandtowncentre
Sector: Real Estate, Commercial
Location: Mississauga, Canada
By @vanderbrand
When Create Properties enlisted Toronto-based creative office Vanderbrand to develop the identity for Burnaby Lake, a 14-acre master-planned community, the challenge was clear: how do you visually reintroduce an area already known for its natural beauty as a vibrant new neighbourhood? The solution: a brand identity that transforms the surrounding landscape into a sophisticated geometric language that feels both grounded in place and ready for the future.
Keep reading and find out more at our link in bio.
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CREDITS
Graphic Design: @vanderbrand
Typography: Mori by @pangram.pangram and Atacama by @newglyph
On the Bench is a destination branding and tourism campaign by Globizen, designed to position the Niagara Benchlands, “the Bench,” region as a leisure destination within Southern Ontario. Globizen will soon launch a design-forward hotel and residence collection as the Bench’s anchor destination.
Through a comprehensive strategy, Vanderbrand developed the brand and campaign identities for On the Bench. The campaign centres around a website and printed field guide which serve as regional resources, educating readers about “What’s On” the Bench. The campaign brings attention to an overlooked region of Ontario, encouraging tourism by highlighting the offerings of the area: food, wine, art, culture, and recreation.
Services:
Strategy, Brand, Creative Direction, Digital
Client: @globizen
Sector: Travel and Tourism
Location: Vineland, Canada
Sapsucker is an organic, plant-based, all-natural, and sustainably sourced beverage line of sparkling tree waters. Sapsucker is tapped from Canadian trees through environmentally friendly processes to harvest a naturally alkaline and vitamin-rich beverage.
Vanderbrand was engaged by Lower Valley Beverage Company to strategically position Sapsucker within the rapidly expanding sparkling water market. Through a comprehensive brand strategy, Vanderbrand developed a distinct identity aimed at driving long-term commercial growth. Sapsucker’s brand identity has a clear and systematic approach to product naming and packaging design, allowing it to grow its product offering with new flavours. An eye-catching shelf presence balanced with a clever tone of voice caters to diverse audiences while ensuring that Sapsucker stands out visually in an oversaturated sparkling beverage category.
Since its rebrand in 2019, Sapsucker has achieved national distribution across Canada and is available in leading retailers including Loblaws, Sobeys, Costco, Metro, and Whole Foods.
Services:
Strategy, Brand, Creative Direction, Print, Digital
Client: @sipsapsucker
Sector: Food and Beverage
Location: Flesherton, Canada
Vanderbrand is hiring for positions in our Toronto office. Learn more at vanderbrand.com/careers or by reading below.
DESIGN DIRECTOR
Bridge strategic and creative leadership with design execution. Lead and manage the design team and their workflow across all projects and outputs.
Type:
Full-time
Location:
Toronto
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SENIOR DESIGNER
Lead the development of brand and design systems. Lead design execution from ideation through completion across print, digital, and environmental outputs.
Type:
Full-time
Location:
Toronto
Resident is a Toronto-based end-to-end real estate investment and development company. Resident builds, develops, and manages properties to create quality homes and liveable communities.
Formerly Plaza Partners, Resident selected Vanderbrand to deliver a rebrand including a new name and corporate website to reflect the transition from acquisition and investment to active development.
Services:
Strategy, Brand, Creative Direction, Print, Digital
Client: @resident.ca
Sector: Corporate
Location: Toronto, Canada
Development: @weareexecutive
Photography: @adrianozimek.photo@simoneauguillaume
Park Road is a premium residential condominium of the flatiron building typology located in Toronto’s Yorkville neighbourhood, designed by Diamond Schmitt and Cecconi Simone, and developed by Capital Developments.
Vanderbrand developed an immersive brand identity and campaign experience across print, video, signage, and digital. The cross-platform campaign highlights Park Road as a distinct residence, emphasizing the premium amenities within the sought-after neighbourhood. Each touchpoint reflects the quality of Park Road, seamlessly incorporating both classic and contemporary brand applications.
Services:
Strategy, Brand, Creative Direction, Environmental, Print, Digital
Client: @capital_developments
Sector: Real Estate, Residential
Location: Toronto, Canada
Architecture: @diamondschmittarchitects
Interior Design: @cecconisimone_inc
Posters designed by Vanderbrand for On the Bench and Woodcliffe have been published in the Offcuts Poster Archive 200 ‘PA200’.
Founded by Harrison Marshall, Offcuts is a publisher based in the United Kingdom that collaborates with global artists and designers to release limited-edition publications.
Images courtesy of @offcuts.store
Burnaby Lake by Create Properties is a 14-acre mixed-use master-planned community in Burnaby designed by Hariri Pontarini Architects. Burnaby Lake offers human-scale architecture surrounded by nature.
Vanderbrand developed a name, brand strategy, and brand identity for Burnaby Lake that reflects its emphasis on the surrounding landscape. The name and identity embody Burnaby Lake’s values of sustainability, community, and connection. A visual system of geometric icons represents key characteristics of the area.
Services:
Strategy, Brand, Creative Direction, Environmental, Print, Digital
Client: @createproperties
Sector: Real Estate, Master-planned
Location: Burnaby, Canada
Photography: @_gabrielgabriel__
Vanderbrand is an independent strategy and creative office, operating in Toronto. Led by research, the office uses combined experience to create concise and compelling work. Vanderbrand operates across all industries to deliver strategy, brand, creative direction, and design for clients of varying scales.
Vanderbrand approaches each project with a focus on clarity, collaboration, and precision. The office shapes visual and strategic narratives that resonate across diverse audiences. With an emphasis on adaptive thinking and meticulous execution, Vanderbrand delivers work that combines innovation with timeless design.
Index: Permission, 2020
Permission is Toronto’s first size-inclusive and body-positive retail experience for curated athletic fashion.
With inclusivity at the core of the brand story, Vanderbrand created a brand system for Permission that is bold, empowering, and fresh.
Services:
Brand, Creative Direction, Print
Client: @permission.co
Sector: Fashion and Retail
Location: Toronto, Canada
Index: Junction House, 2019
Junction House is a boutique residential condominium in Toronto’s Junction neighbourhood, designed by Superkül and Dialogue 38 and developed in partnership with Slate Asset Management and Globizen.
Vanderbrand developed a strategy and brand for Junction House to integrate the design-forward residence in a historical neighbourhood, known for its art, fashion, and liveliness.
Services:
Strategy, Brand, Creative Direction, Environmental, Print, Digital
Client: @slateassetmgmt@globizen
Sector: Real Estate, Residential
Location: Toronto, Canada
