20 years of ustwo! 🎉
Here’s a look back at what makes ustwo special: our talented people, past and present, the clients who trust us to create breakthrough digital experiences, and the millions of people worldwide who use the products we’ve built.
From our earliest days in 2004, to becoming B Corp certified and employee-owned, what a ride it’s been!
To everyone who has been part of our story over the last 20 years — thank you. ❤️
Here’s to the next 20 years of ustwo! We’re excited for what’s coming.
Conversational AI is becoming a new entry point of healthcare.
Are we prepared for the urgent questions it raises about safety, trust, and what the standard of good care in an AI-mediated world looks like?
Our Executive Director of AI, Nayan Jain, shared his perspective and guidance for pharmaphorum this week, link in bio.
AI is starting to play a meaningful role in driving behaviour change in healthcare.
In partnership with RVO Health, we reimagined Hope, an SMS-based coaching product, into an AI-powered experience that delivers personalised, adaptive support at scale.
By combining conversational AI with clinical frameworks, the product responds to people in a way that feels human, while guiding them through behaviour change in their day-to-day lives.
Because Hope is built on SMS, it meets people where they already are. There’s no app to download, which lowers the barrier to entry and supports consistent engagement across diverse populations.
Early signals from the pilot have been promising. Notably, conversations went from short replies to more detailed, reflective responses. People are now sharing habits, emotions, and challenges in ways that enable more personalised support. This was made possible by our non-deterministic model that facilitates these kinds of bespoke conversations.
This is a big moment for healthcare that we’re proud to talk about.
You can learn more about our work with RVO Health and Hope. Head to our website to read more about this project. Link in bio.
Modern motherhood is demanding, emotionally complex, and largely unscripted.
@dr.sarabloom created @hello.mavie because she saw the same problem from both sides. In her practice, women’s symptoms were often dismissed as ‘just part of motherhood’, and at home, the right information and principles felt hard to uphold in the moments when she was running on empty.
Mavie is designed to support mothers in the realities of high cognitive load and frequent interruption. It’s practical, structured care that brings together three pillars – Fuel, Flow, Feel – into one integrated experience. In as little as 15 minutes, the app can give you personalised support around evidence-based nutrition, movement for maternal bodies, and nervous system regulation.
Everything we designed was in aid of creating a calm, grounded experience that facilitates the building of sustainable wellness habits whilst fostering a community where women feel seen, supported, and understood in a stage of life that is often isolating.
Mavie is out now in the US App Store.
Onboarding shapes whether people come back.
It sets the trajectory for how users understand, trust, and return to a product.
We know that if they can’t quickly grasp what’s happening or what to do next, engagement falls off.
We design onboarding to remove ambiguity, all the while providing clarity and enough direction to guide users to the next most valuable feature or experience. That’s how we turn first use into repeat behaviour.
We explored this through the lens of healthcare, where early experiences define long-term outcomes: Head to our blog to read, link in bio.
The gap between intention and the realities of life can prevent us from focusing on ourselves – especially with something as complex and personal as health and motherhood.
Over the past few months, we’ve been working on a product with @dr.sarabloom designed to close that gap.
@hello.mavie is a personalised wellbeing experience built for modern motherhood, to make support usable and digestible in the throws of everyday life.
When products are built around behaviour, they earn their place. Mavie doesn’t give you another long routine, it gives you something that works in the time you have.
With Mother's Day approaching this Sunday, we're excited to share that Mavie is now available on the app store for people based in the US! More details about Mavie and its design are coming soon.
We put a select group of designers in a room together with The Moonshot Assembly and Extended Pack Collective. Together, they confirmed the idea that AI is multiplying design challenges.
Andrea Picchi, At the time, Chief Designer at Steath Startup now at Virgin, shared how a designer's move into leadership is an ever-changing dynamic.
The skills that got them into design – the craft, delivery, and individual wins – are no longer mapping directly to what's needed as a leader.
Designers are finding they can’t always rely on what made them successful in the past, because the job in front of them can be about something else entirely.
Leadership roles require the ability to foster clarity, support others, and enable the team to produce the most impactful work.
The discussion at our roundtable led us to guide those navigating this step in their careers to seek guidance, stay open to new ways of thinking, and accept that personal growth will look and feel like starting again.
Design leaders know that craft alone isn’t enough. The role is to create the conditions for others to do their best work, and to keep evolving through constant experimentation as demands change.
The core reasons that users habitually use a platform is a direct consequence of design decisions.
Whether it’s the way a screen answers a question, how quickly a user understands what they’re seeing, or what the user is nudged to do next without having to think twice, products are built up of a collection of main features and small details that should lead a user smoothly through their daily steps.
It’s not always the biggest features that make a product seamlessly fall into routine.
Products are a chain of micro-decisions that guide a user through their interaction.
These micro-decisions are based on researched signals behind behaviour including where people hesitate, where they drop off, and how they build habits.
When designing a new product, our team looks at these signals, metrics, and interpretation patterns to ultimately design a product that drives return usage.
These small details and tiny questions take what can be a high-pressure environment and turn it into a comfortable, reliable space that always gives users clarity.
We all know that there is no single path into design, and no single way to lead it.
During our roundtable with TheMoonshot Assembly, Hollie Lubbock, Design Director at Wise, spoke to us about the similarities and differences that emerged.
A common thread was emotional intelligence and having the ability to understand people, shape stories, and influence outcomes. Including how this allows designers to create impact with their outputs.
Storytelling is a designer's superpower, setting the stage for platforms that drive impact across communities.
Whether we’re designing an external product or an internal system, our work has to land within a business, and narrative is a tool in which we can do that.
Hollie spoke about empathy in design leadership, sharing her perspective on where a design should go and how designers have an active role in supporting a team’s growth, learning, and confidence over time.
Is it always better to build something new? 👀
Our Boost service is designed to scale solutions that already exist within your brand.
We inject new momentum into your workflows and digital experiences across product, strategy, design, and engineering, delivering impactful outcomes in as little as six weeks across productivity and user experiences.
Why?
Starting from scratch isn’t the only way to ensure your business goals are met.
Our Boost offering is one way you can support growth in new markets, set new standards, innovate your existing service, and increase retention, engagement, scalability, or team efficiency without building a new product.
Want to start improving products for users or internal systems? Learn more here: /what-we-do/boost/
Accessibility is a measure of product quality from the start.
Our team makes products easier to understand, easier to use, and easier to return to by:
Reducing cognitive load so people don’t have to work as hard to navigate
Designing workflows that feel intuitive
Creating sensory clarity
An experience that meets the needs of a diverse user set is what makes good, great.
That’s especially true in health, government, and large-scale services. Comprehension of products in these industries meaningfully impacts the parts of life that matter most.
Design leadership is about vision-setting, decision-making, and delivering – and in the day-to-day, translating that across disciplines.
During a roundtable with Moonshot, Steven Postlethwaite Senior Director of Product Design at Condé Nast and Vogue) surfaced this idea. When you’re working across editorial, product, design, and engineering, everyone is moving toward the same goal… but can feel worlds apart when not being guided.
Leadership is what connects disciplines, building shared understanding, bridging differences, and adaptive communication.
Alignment is something that you actively create, and the teams that do it well move forward together.
