Rodd’s is one today.
Well, perhaps unofficially if we set aside the blood sweat and tears we all put into development. But a year ago we put an iced coffee on a shelf in Sainsbury’s and hoped someone would pick it up. Quite a lot of people picked it up. Then other people stocked it. Now it’s the UK’s number one plant-based iced coffee.
We built Rodd’s together with Will Lenney and James Marriott because we believed the Unsigned model – start with people an audience already cares about and build something real around them – would work for creating a brand, not just partnering with someone else’s. It worked. Whether that’s because Will and James are exceptionally good at what they do, because our founding partners know how to get a product onto a shelf and keep it there, or because the model is right is a question we’re happy to leave unanswered. Probably all three.
One year. Number one. Happy birthday (of sorts), @roddsroddsrodds
An important season for @gucci under @demna ’s creative direction — and a standout moment for @bobbybrazier .
Making his runway debut for the house and closing the menswear show among established global names such as Emily Ratajkowski, Alex Consani, Karlie Kloss, Elsa Hosk and Kate Moss
Casting @piergiorgio
#gucciprimavera #bobbybrazier #gucci #milanfashionweek
Following the success of the inaugural campaign with Sylvester Stallone, Unsigned expanded the partnership for a second installment. Stallone was joined by his daughters plus global football icon Thierry Henry for SouthMED Phase 2.
Were excited to welcome @sophpiper_ and @joshuaritchie1 to the Unsigned Group family 🫶
Two strong individual voices with highly engaged audiences, Sophie and Josh bring a high-energy, culturally relevant take on lifestyle, fashion, beauty, entertainment and TV - both in their own right and, where relevant, together.
We're looking forward to building thoughtful, long-term partnerships across digital and TV-led opportunities.
Welcome to Unsigned 🤍
The first phase of SouthMED sold out fast, generating approximately ~$1.25 billion. Unsigned provided casting, procurement and management for the campaign that fronted this epic result - featuring the legend Sylvester Stallone ✨
GLAMOUR COVER - MOVEMENT DIRECTION
@anders_hayward
Anders Hayward is a movement director driven by a clear, human-centered vision: to connect people on set so every frame feels alive, intentional, and truthful. Working at the intersection of performance, space, and emotion, Anders creates a shared physical language that allows cast and crew to move as one—quietly aligning energy, rhythm, and focus.
In close collaboration with the photographer and the wider team, he shapes movement not as an isolated element, but as part of the image itself. Every gesture, pause, and transition is considered in service of the story being told through the lens. His approach fosters trust and openness on set, giving performers the confidence to inhabit the moment fully, while ensuring the visual outcome remains refined and cohesive.
The result is work that feels connected and cinematic—images where movement deepens meaning, enhances composition, and brings a subtle, compelling life to the final frame.
Here you see his latest work for @glamouruk
Special thanks to @ameliatrevette
Credits:
Marisa Abela @marisaabela_
Myha’la @mmyhala
Photographer: Joyce NG @joyceszeng
Stylist: Jessica Gerardi @jessica_gerardi
Set design: Harry Stayt @harry_stayt
Hair: Issac Poleon @issacvpoleon
Make-up: Joey Choy @joeyjoeychoy
Nails: Michelle Class @michelleclassnails
Movement Director: Anders Hayward @anders_hayward
Producer: ZRD Production @zrdproduction
#unsignedgrp #movementdirector #andershayward
Congratulations to our incredible team for being honored on the first-ever Billboard Arabia Power Players 2025 list! Your talent, dedication, and leadership continue to inspire excellence across the industry ✨
@billboardarabia #billboardarabiapowerplayers25
