Unfound Studio

Making a Mark for Enterprise in Birmingham 🪙 @kinrise.studio recently invited us to develop the brand for their newly acquired building in Birmingham. While Kinrise's elegant design-led approach was already at home in other cities, we helped to bring that standard to Birmingham's mainline business district, Colmore Row. London typically takes the top spot when it comes to choosing a unique space for work, while choice in the West Midlands is often seen as a grey area. But why should a beautifully elegant workspace be reserved for an E1 postcode? Uncovering archives, we absorbed the history, personality and diversity of the city and 81 Colmore Row's building as reference points to push things forward. All designed to elevate the beautiful work by architects @wearethirdway . With such an industrious background of trade and enterprise at the 81CR building, it was time to coin a story that could make its mark. A statement of timeless relevance for the future of the city and its change-makers. It's always good to be back in brum. Full case study in our bio. 🤝

For our work with @tearfundfutures , the brand needed to connect with young people by signalling the positive futures they can help to shape. This was a direct move away from the stark images portrayed in poverty campaigns of yesteryear. Because doom and gloom doesn't rally action for today's young people - they don't need to be educated on the need for change, they've grown up with it. Instead, they need to know exactly where to focus their energy and resources. Digital-first elements such as cursors and tags signpost causes, while the tone of voice works to keep faith moving through a balance of hope and grit. Graphic portals reveal the work already happening, highlighting Tearfund's global change initiatives in real time. The visual and verbal identity had to feel non-stop, optimistic and deliver the fearless readiness required to make a real difference. The full case study is in our bio ⚡️

It's not just age that reduces the body's ability to produce collagen. Pollution, processed foods, stress and city environments all contribute to the degradation of this integral material of human living. Thankfully, the @theingeniouslife product truth can help fight against that. With Ingenious, their unique capsule protects a consistent and repeatable dose of ingredients, delivered right where you need it. People that choose to live Ingenious unlock a hack for modernity: a simple, scientifically-smart anti-dote to stressors of modern-living. Honouring Ingenious's long history of going beyond industry predictability, we set new standards of excellence for the brand — communicating wellness supplements that work. In response to shallow, non-differentiated industry messaging — we invited people to engage with the brand on a deeper level. Recognising that modern, diverse lifestyles are something worth protecting. Full case study in our bio 🤝

Some moments from our busiest Q1 to date. The team are all over it, onto the next. Documented by generational talent @joshbelshaw

Pubs have long been a place of shenanigans and socialisation but their relevance in UK culture has dwindled. Sobering consumer habits have shifted what people are looking for when they go out for 'just one'. @luckysaintbeer a deity in brand tone and saviour of socialising without a hangover, launched their own public house in Marylebone as a physical space to enjoy the perfect pint and more. Shooting at its flagship watering hole, we helped the no-alcohol pioneers to shift perception of its beer offering: from being purchased in store in cans, to being proudly poured in the brand's very own boozer. From socials to first sip, The Lucky Saint restores faith in the pub as the original pulse of culture. To share these real world social experiences, we captured legitimate scenarios that best represented the life and soul of The Lucky Saint. The ambience on the approach. The barman’s warm welcome. Deliberation of menu choices. Decent small plates at the table. Conversation over a cold one. 

This kind of content is never about being fodder for the algo, it's about authentic details that make a destination worth making the pilgrimage to. The type of moments that can only be made IRL. Something we'll always cheers to. 🍻

Our work is rooted in cultural insights, structured through considered design, and articulated with the richness of language. We aren't an executional checklist; we ask questions, bring perspective, and push for the best for your brand. Our site is now fresh take on where we're at and where we're going. Take a scroll. unfound.studio

A place to share our creative practice. A better way to communicate our thinking. A space to dwell on the difference we create for our partners. An updated Unfound Studio site has landed. Helping brands make sense of culture, turning that understanding into systems: to look, sound, and scale with intent. In and amongst the projects, the proposals and the progress, we've spent a time documenting what really makes Unfound. We've now found the clearest articulation of that which you'll see on our website. Take a deeper look at what it's like to work with Unfound, and how to get the best from us. Understand the type of thinking that underpins every project. Ask questions, bring perspective. Push wholeheartedly for what’s right for your brand. unfound.studio

Brand clarity, built to scale. Recently, a lot has changed. A lot hasn’t. Always, we're intentional with the work we do: shaping brands through culture, design and language. Head to our site to understand the next phase of the studio's creative practice. Here to work? Us too. Let's get it. Showreel by @seanhagans

Brand In Practise

Rebrands don’t usually start with logos. They start with tension. In this case, the tension was clear: a fast-growing ecommerce business with real data and real conviction, hidden behind a name and identity that undersold it. Originally named The Suncare Shop, the e-commerce platform sounded transactional. Convenient. A place to buy things. But the business was becoming something else entirely. It was becoming a guide. A filter. A caretaker in a category full of noise and misinformation. SPF is a singular category. Few products sit so directly at the intersection of health, routine, function and long-term consequence. Currently, the noise around this category is louder than ever: "Should I wear SPF every day? Should I wear it at all? Which one actually works for me?" 
Skincare routines are getting longer, advice is getting louder, and trust is getting thinner. The cultural problem wasn’t about the wrong name or lack of products. It was a lack of clarity. Introducing Sun & Skin, designed to help people choose better. To move beyond convenience and into education. To hold an opinion. To curate, not just stock. To act like an own-brand, not a wholesaler. That shift demanded more than a refresh. It required a reframing. We were tasked with moving the brand from a transactional one to a relational one. From 'The Suncare Shop' to 'Sun & Skin'. We created a visual system to support people across occasions and use-cases, not just at checkout. Human and trusted. The work wasn’t about trends or aesthetics. It was about building a brand system that could support authority over time. A brand that could sit confidently between dermatology and daily life. Between care and credibility. Between categories and occasions. This is the kind of work we’re most proud of at Unfound Studio. The clarifying work. The kind that helps a business grow without losing its centre. ☀️

Last week we gathered the team and friends of the studio to celebrate the launch of our report Breaking Behaviours: Digital {Dis} Connection, generated using Newwave™. It was a privilege to have so many of you in the studio to talk culture and more. Huge thanks to our friends at @jubelbeer , @drinkotherwine and @luckysaintbeer for keeping us hydrated. 🍺🍷 See you next time. Images by @lex__law

A report on culture – next week