With the release of the new Macbook Neo. I finally felt inspired to do a tech campaign. Over the last year Iâve expressed my constant disappointment for tech videos that leans towards a âclean, polished and muted colorsâ aesthetic.
When I was a kid, opening up a new device was an exciting experience that compels the whole family to witness. But I think that excitement has been missing for the last few years. I understand that part of that comes from tech products becoming more commonplace in our life. But as a creative, I wouldnât say that the marketing has helped with that effect either.
However with the new Macbook Neo campaign, I again felt that same familair novelty I had, when my younger self and my little sister unboxed our family computer. I hope that this project is able to convey that same excitement to you, about technological advancement, about fun, and most importantly, about family.
CD/Photographer: Manas Sinha
Art Director/Colorist/Retoucher: Beita Tang
3D Artist/Animator: John Farwell
Prod Company: @nxtstop.set
This yearâs @usopen brought together some insane talents. We had the opportunity to watch @carlitosalcarazz in action. The videos and photos donât even come close to the real life energy of his game play
@arynasabalenka was an absolute beast however @p.kudermetova put up an honourable fight.
The players of this era are generational talents and we are excited to capture these moments that will go down in history
@nxtstop.set
Public Service Request for @nycmayor
For 1 quarter you get to play your songs while waiting for the light!
Recently weâve been toying around with making original designs. We put practicality as an after thought and thatâs what makes these projects fun to create. There is freedom in letting logic take a back seat when creating.
3D Animation & Sound Design: John Farwell
Creative Direction & Color: Manas Sinha
Prod Comp: @nxtstop.set
In celebration of the Milano Cortina Winter Olympics we decided to create a spec for the official time keepers of @milanocortina2026@Omega
Featuring their custom watch for the Olympics.
This was a new experience working with snow simulations. We also treated light in pools to show scale of the landscape.
For the score we wanted to feel almost as if we are being elevated with the snowboarded as he slides through the landscape.
Hope to officially collaborate on the next Olympics with @omega
Creative Direction: @underscoremanas
3D Artist: @john_j_farwell
Producer: @ahmad_fos
Music Composer: @roharazda
Prod Company: @nxtstop.set
We wouldâve never imagined how much we would have changed in one year. Thank you to all of our partners and crew that put their trust in us.
This next year we are going to keep âevolving beyond the people we were a minute beforeâ.
NXT STOP 2026
