brand sprint for moonshot.
space has a logistics problem. everything beyond our atmosphere costs a fortune to reach - fuel, replacement parts, critical supplies - and that cost is what has kept space small. moonshot was built to end that.
their electromagnetic kinetic launch system flips the economics. 94% payload-to-launch ratio. not a marginal improvement - a generational one. the kind that turns space from a billionaire sport into an actual civilization.
by 2028, spacecraft stay in orbit longer. by 2032, the lunar economy has a pulse. by 2036, there is a living supply chain between earth and mars.
we built a brand that could carry that weight. not a logo for a startup. an identity for the infrastructure of the next era - precise, inevitable, already in motion.
moonshot sounds like an impossible mission. for the people behind it, the word is literal - and if you knew what they have already done, you would understand why. working with them, that weight was present at every step. we knew we were designing something that mattered.
client | moonshot
creative director | @eden.vidal@inbaloza
brand designer | @hadarlozon
brand sprint for moonshot.
space has a logistics problem. everything beyond our atmosphere costs a fortune to reach - fuel, replacement parts, critical supplies - and that cost is what has kept space small. moonshot was built to end that.
their electromagnetic kinetic launch system flips the economics. 94% payload-to-launch ratio. not a marginal improvement - a generational one. the kind that turns space from a billionaire sport into an actual civilization.
by 2028, spacecraft stay in orbit longer. by 2032, the lunar economy has a pulse. by 2036, there is a living supply chain between earth and mars.
we built a brand that could carry that weight. not a logo for a startup. an identity for the infrastructure of the next era - precise, inevitable, already in motion.
moonshot sounds like an impossible mission. for the people behind it, the word is literal - and if you knew what they have already done, you would understand why. working with them, that weight was present at every step. we knew we were designing something that mattered.
client | moonshot
creative director | @eden.vidal@inbaloza
brand designer | @hadarlozon
brand sprint for moonshot.
space has a logistics problem. everything beyond our atmosphere costs a fortune to reach - fuel, replacement parts, critical supplies - and that cost is what has kept space small. moonshot was built to end that.
their electromagnetic kinetic launch system flips the economics. 94% payload-to-launch ratio. not a marginal improvement - a generational one. the kind that turns space from a billionaire sport into an actual civilization.
by 2028, spacecraft stay in orbit longer. by 2032, the lunar economy has a pulse. by 2036, there is a living supply chain between earth and mars.
we built a brand that could carry that weight. not a logo for a startup. an identity for the infrastructure of the next era - precise, inevitable, already in motion.
moonshot sounds like an impossible mission. for the people behind it, the word is literal - and if you knew what they have already done, you would understand why. working with them, that weight was present at every step. we knew we were designing something that mattered.
client | moonshot
creative director | @eden.vidal@inbaloza
brand designer | @hadarlozon
want a free justripe tee? 1. follow @under.design 2. comment ‘🦓’ + tag 3 friends 3. share this post to your story
7 winners picked on january 31 - international zebra day.
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design and motion: @mayarch__
motion: @barchuk.mov
most vc brands look the same. abstract shapes. safe colors. forgettable.
glilot came to us because they’re not most vcs.
we sat with their partners and listened. these are founders who built companies, raised rounds, hired fast, made hard calls. they know what it takes and what it breaks. they didn’t want a brand that looks like money. they wanted one that feels like conviction.
in israel’s intense ecosystem, one thing matters. having the right people on your side. glilot backs founders in cyber, AI, infrastructure. the hard stuff. the technologies that power the modern world. they go deep. rooted in what matters, not what trends.
we kept coming back to one phrase. founders build. we clear the path.
the mark needed to carry that weight. something that moves forward without hesitation. something bold but not loud. we landed on a form that feels like momentum. a shape that clears space. direct. no decoration. no apology.
the blue isn’t corporate blue. it’s electric. alive. the kind of energy you feel in a room when something real is being built. we paired it with clean typography and sharp applications. every touchpoint says the same thing. we’re not chasing headlines. we create reasons to.
high conviction. no sugarcoating. quiet force. ready for the perfect storm.
creative director | @eden.vidal@inbaloza
brand designer | @__atool__@ketrinholub
designer | tal mokady, @margaritagolubev.a@hadarlozon
photographer | mari ron
where promise ends, bridge begins.
every signal, every touchpoint. across conversations, data, meetings, tools, wherever customers move.
agents and algorithms. always on, always trusted.
learning, predicting, acting. guided by people, perfected by AI.
no ticket missed. no question lost.
more than customer experience. ownership.
ownership that lifts burden, stops churn, unlocks upsell.
ownership that grows net retention.
post-sale is the engine. never an afterthought.
people, data, AI. connected. quiet. invisible. precise.
own more. keep more. grow more.
finish the job. own the gap.
bridge.
creative director | @eden.vidal@inbaloza
brand designer | @hadarlozon@__atool__@ketrinholub
where promise ends, bridge begins.
every signal, every touchpoint. across conversations, data, meetings, tools, wherever customers move.
agents and algorithms. always on, always trusted.
learning, predicting, acting. guided by people, perfected by AI.
no ticket missed. no question lost.
more than customer experience. ownership.
ownership that lifts burden, stops churn, unlocks upsell.
ownership that grows net retention.
post-sale is the engine. never an afterthought.
people, data, AI. connected. quiet. invisible. precise.
own more. keep more. grow more.
finish the job. own the gap.
bridge.
creative director | @eden.vidal@inbaloza
brand designer | @hadarlozon@__atool__@ketrinholub
atlit type was created as part of atlit’s rebranding, shaped through research into the historic logo designed by dror ben dov.
it connects past and present.
the rounded letterforms draw inspiration from the local landscape - mountains, salt pools, and the sea - with a subtle byzantine touch rooted in ancient scripts.
clean, simple forms that quietly tell a story of place.
want this font? comment “🦩” and we’ll send it to you
