Web Guild branding๐
As web development and developers become a core pillar at Lightricks, this digital-first identity centers on an octopus - symbolizing its many arms, bringing teams together through bold color and code-inspired design.
@lightricks.inhouse
atlit type was created as part of atlitโs rebranding, shaped through research into the historic logo designed by dror ben dov.
it connects past and present.
the rounded letterforms draw inspiration from the local landscape - mountains, salt pools, and the sea - with a subtle byzantine touch rooted in ancient scripts.
clean, simple forms that quietly tell a story of place.
want this font? comment โ๐ฆฉโ and weโll send it to you