UMG FOR BRANDS INDIA

What you’re seeing here is the coming together of something truly special. @realthingrecords built between the @cocacola global music team and our music and brands business @umgbgram . It’s a meeting of two large worlds with one simple, shared purpose — to find great talent and give it a truly global stage. After weeks and months of searching, we found our RTR debut artist — @aksomaniac , whose voice many of you already know from Pappam, Kanmashi & the Vathamanam EP. And this, Amsham, marks our very first release on @realthingrecords along with @defjamindia . A big moment for all of us. Rooted in the legend of Manmadhan, this is the voice of love that can be felt but never held — powerful, constant, yet always just out of reach. There’s longing, illusion and quiet ache woven through it. Akso builds this world with intent and restraint, @mhrofficial__ brings a restless pursuit to it, and @iluvbhumi carries the emotional weight so beautifully. Huge love to the teams across Atlanta, India and everywhere in between — this has taken real belief and real work. At @universalmusicindia I couldn’t be happier or prouder that it’s my little bro Akso cos he’s only about the art and nothing more and that’s a really rare thing these days and that’s our core belief and mandate at RTR as well so blessed, chuffed and truly excited for what’s to come… stay tuned y’all This is just the beginning. “Ellavarkkum nalla bhagyam undavatte”

Sometimes, in rooms where strategy meets spreadsheets & deadlines chase deliverables, you forget why you started. And then… a song reminds you. When #ArzKiaHai by @anuvjain found its voice on Season 3 of @cokestudiobharat , it didn’t just become another release on a platform. It became something else. It became memory. It became language…..It became culture. The only other moments that comes close in recent memory is #Khalasi by @adityagadhviofficial , #Pasoori by @alisethiofficial & @shaegilll , #Jhol by @maanusmusic x @annuralkhalid — a cultural wave that didn’t need a platform to validate it, these were born from pure artistic truth. Young artists writing about love for the one who mattered most or what they believed in most…. No brief. No brand architecture. Just emotion. And it became the sound of a generation. That’s the thing about music. Sometimes it is built. Sometimes it is marketed. But sometimes… it simply belongs. Three years ago, when we imagined Coke Studio Bharat, we spoke about one dream — that India’s poetry and today’s Gen Z idiom could coexist in the same breath. That the old-world tehzeeb of ArzKiyaHai or any of these examples could sit comfortably next to the easy, unfiltered vulnerability of today’s expression. And somehow, these songs did exactly that. It married nostalgia with now. It held old world softness in one hand and @instagram ‘s immediacy in the other. It felt ancient and contemporary in the same heartbeat. I was speaking to my OG partner Arnab aka @buroroy — the one who helped shape this platform from an idea into reality — and we found ourselves reflecting on how rare it is for a song to do what ArzKiyaHai did as a song….Proof that when you respect artists…When you protect lyrics… When you let emotion lead instead of algorithms… Culture answers back. I am deeply grateful for Arz Kia Hai. Not just for what it achieved. But for what it reminded us of. That great music doesn’t chase generations. It defines them. From the OG teams to the current day teams of @cocacola_india , @umgbindia and all the teams across regions and continents I say we did something right and we should all be proud

Warning: This song might make you fall in love , releasing 12/02/2026 . . . . @hyundai.spotlight @shambhaviithakur @umgbindia

Yesterday wasn’t just a press conference — it felt like a quiet moment of alignment. Three of us shepherding the vision from our worlds — @greishma from team @cocacola_india x @thumsupofficial , Sukesh Nayak from @ogilvyindia , and me from @universalmusicindia x @umgbindia — backed by teams that moved with rare clarity and shared belief. But the real magic was our artists coming together as one mind, one heartbeat. @hanumankind @vishaldadlani @sushintdt with help from @vidushak lyrically for the Hindi bits & director extraordinaire @whatsabijoy — not collaborating, but converging with my bud @anandmen from @earlymanfilm Thums Up turns 49 this year, and that’s no small thing. It’s a brand I grew up with, a drink that defined my childhood, and still my number one today. Creating an anthem for it meant respecting memory while igniting momentum. Nostalgia for those who’ve lived it. Zing, madness, and velocity for the young. And a pulse that speaks to everyone in between.The song is mad powerful, the video electric… Hours after launch, it’s already travelling fast, already viral. True minds, true might, true intent — all colliding to create what honestly feels like the anthem of the ages.

Dressed in my fav @thumsupofficial colors, repping my culture, repping my teams & repping music and artistry..

Our task at A&R-ing @cokestudiobharat this year has had many asks of us and had us really push the boundaries of musical possibilities to the max to create a world that’s a lot more accepting, inclusive, approachable and welcoming than anything we have done thus far… From the mainstream yet heartland embracing @vishalmishraofficial & @maliniawasthi to the madly rich in the culture north east with @shankuraj_konwarmusical x @shalmiaow to glory of the pind but a global outlook with @thiarajxtt & @jassadhillon1 & @gulabsidhu_ to the inner circles & sounds of Haryana which is sandwiched between the Punjab and Himachal & Rajastan having @dhanda_nyoliwala x @xvirgrewal as their champions And now our latest has the country’s musical heartthrob whose music and words don’t really lend itself particularly to any state specifically but to the Indian youth at large and that makes this special in a way that’s inexplicable @anuvjain is a poet, a composer and a lyrical genius and every song of his young career has shown us that but this one’s different with him really pushing the boundaries of what’s in his own musical library as well and we’ve heard this song being developed almost on a daily and weekly basis and to say we’re in love is an understatement He retained the Anuv magic but let open a sea of culture & emotions to bring a combination that’s just simply magnificent. I can’t wait for eveyone to hear #ArzKiyaHai produced by lads @loststories . Come fall in love once again with us and Anuv “Faiz” Jain..

Every musical project and property takes a few experiments and trials and tribulations to get it to the point you need it to. When whether a brand exists in it or not is’nt irrelevant and what matters is the music, the musicality and the songs. For us @hyundai.spotlight is something we developed from the ground up and have been attached to from day 1. Now after so many beautiful songs from so many different and uniquely talented artists which have all gotten a ton of love, I think we finally hit gold. What @adityarikhari x @ravatormusic x @ivermagajendra have done with #Gori has truly taken our beloved IP to its next natural level. We have not seen this level of love and fandom and respect thus far and man it feels great. Huge congrats to team @hyundaiindia with bossmen @tarun.garg.1970 & @viratkhullar and then @deepesh2659 and his teams for always standing up for music and artists first. Huge ups also to my teams @umgbindia for staying true always to the vision and really banging it out of the park on this one. To my artists huge ups as always for being the soul of our community and giving it their all to promote independent music. Listen to Gori and spread her love everywhere

Very grateful for our 3rd @cannes_lions win within 2 seasons of @cokestudiobharat . This year we get the SILVER for cultural engagement in the #EntertainmentLionsForMusic for our song #Bayo which is a song celebrating the beauty and strength of the Maharashtrian Culture through its women ably repped by the inimitable @cylikhare , the sonic wiz @komorebi.music and the talented wordsmith @shrusti_tawade_official Curated by @ankurtewari and made ready for the world across the teams of @umgbindia x @universalmusicindia x @universalmusicgroup Huge ups to allied teams of @cocacola_india with @vml_india @wpp OpenX and others led by the magnificent @buroroy @awesumsme @vatsalamahendra @abeerrajbeen and teams Big shoutout to my teams at @umgbindia led by @preetnayyar with @goat_tales and their teams @prannoymathews @seharkaur @yash.nangare @lay_vakil and everyone else. You know who you are…

This is getting to be the best habit ever. After last season’s historic @cannes_lions wins, On behalf of team @cocacola_india @wpp openX @vml_india @umgbindia @universalmusicindia and all other teams on @cokestudiobharat I’m very chuffed to announce that we have secured two nominations for the 2025 Lions for our Season 2 song #Bayo by @cylikhare @srushtinahitohkaun & @komorebi.music for Use of Original Composition & Cultural Engagement and these were curated by our partner, friend and colleague @ankurtewari @ Just the recognition is enough and if we win it’s extra cos we work on Coke Studio Bharat with so much love and respect that any kinda global recognition makes us feel all warm and fuzzy. Big ups to the teams across all companies & agencies Onwards & Upwards y’all..

Ending 2024 with a super fun IP with our partners @redbullindia and @defjamindia by bringing together some of the finest hip-hop talent from around the country and 3 super-producers! Big shoutout to @musiculture.in for covering Ref Bull 64 Bars in their latest edition! @bassdroppingalien @sezonthebeat @karankanchanmusic @paaldabba.iam @officialfejo @rebleofficial @sambata__00 @thecouperman @tricksinghh @officialraga @mcsquare7000

This one is for the soul 💕 Re Mann - available on all streaming platforms! @shreyaghoshal @swanandkirkire @seth_kanishk @shrelebrity @kavishseth_

Re Mann | Coke Studio Bharat Out Now! @shreyaghoshal @swanandkirkire @seth_kanishk @shrelebrity @kavishseth_ @cokestudiobharat @cocacola_india