Ultimate Direction

@ultimatedirectionusa

Self-propelled gear since 1985. Link in bio for gear, athlete stories, giveaways and more.
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Weeks posts
Memorial Day miles start here! From now through 5/27, take your training further with 25% off sitewide and 50% off apparel during the Ultimate Direction Memorial Day Sale! From race-day vests to everyday layers, now’s the time to gear up for summer adventures. Use code MEMORIAL26 at checkout to secure your savings. #ultimatedirection #selfpropelled
14 0
1 day ago
It is a choice at any single moment of how you see a situation and the words you say to yourself. Therefore, I am strong. I can do hard things. I am enough. There are many emotions that run through our souls as we prepare for something we’ve never done before. The tears, fears, worry, anxiety and more. To have courage to go into the unknown is embracing and overcoming fear. Fear may never cease but we can prepare our mind, body, and soul for what’s to potentially come. 7 days till departure.🇳🇵🇳🇵Final preparations daily. Testing out my potential Everest Marathon shoe. Thanks honey! Carried 10lb on today’s long run at altitude. 🧱🧱Week 9 of 10 complete during this specificity phase: 19 training hrs around life with 43mi, 5400’ gain. I am grateful to embrace this process and fear. Because if not now, then when?
146 8
6 days ago
Meet the 2026 Adventure Vest 17L. Our most dynamic vest yet that’s built for long, self-supported days on the trail. With 17L of smart, accessible storage, a secure wraparound fit, and lightweight, breathable comfort, it’s designed to move with you from start to summit. Two 500ml HydraPak bottles up front, reservoir compatibility, and thoughtfully placed pockets keep hydration, layers, and essentials right where you need them – no stopping required. For big miles, big vert, and everything in between. Find out more at ultimatedirection.com. #ultimatedirection #designedbyathletesforathletes
172 7
25 days ago
This is it!! The start line to my 16th Boston Marathon! Allowing the happy tears to come as I cross the start, every single one is truly so special.🥹 See you on the other side!!! #BostonMarathon #irongirlnadia
1,496 26
26 days ago
Something new is right around the bend. Stay tuned for next week’s drop. #ultimatedirection #designedbyathletesforathletes
37 3
29 days ago
I’ve been thinking about this for a long time. We don’t just need more women at the start line. We need more women CROSSING the finish line. I’m choosing 10 women to finish their first 100 miler. Application is live in my bio and @onthemountaincoaching until April 15th. Selections made April 25th. 10 women. First 100 milers. All women can ultra. If this has been on your mind—this is your sign. If I can do this, so can you! Please share. 🏁❤️ Big thank you to, @skratchlabs @suuntous @ultimatedirectionusa @injinji @squirrels_nut_butter @onthemountaincoaching & @trail_sisters for your encouragement, advice and support!!! #10to100 #trailrunning #running #happyrunner #dreambig
4,158 400
1 month ago
Built to feel light, fast, and secure, it stays put when the pace picks up and the terrain gets technical, the Ultimate Direction Race Vest 6.0 has earned “Best Race Day Hydration Vest” honors from @thegearjunkie . With a dialed fit, breathable design, and thoughtfully placed storage for flasks, fuel, layers, and essentials, it carries what you need — without the bounce or bulk you don’t. From start lines to everyday trail miles, this vest is ready to move when you are. Read the full article, linked in our bio, and head over to our website to purchase the Race Vest 6.0 and try it for yourself. #ultimatedirection #designedbyathletesforathletes
90 4
1 month ago
Ten years. Not a season. A decade. I’ve grown up in this sport with Ultimate Direction. Through big dreams, big miles, failures, breakthroughs, and everything in between. From the early days of figuring it all out, to standing on start lines I once thought were out of reach, They have always been there. Quietly, consistently, believing in the long game. In a world that moves fast, this kind of relationship means everything. Grateful to continue into 2026 with @ultimatedirectionusa for year TEN. Let’s keep building. 🤍⬆️ #trailrunning #dreambig #ultimatedirection #run #happyrunner
607 15
1 month ago
We’re running into the long weekend with a whole lotta savings. Stock up on discounted items before peak season hits. Up to 50% off select items from now until February 19th. #ultimatedirection #designedbyathletesforathletes
29 3
3 months ago
150 miles up the Pennine Way and @sophieamygrant continues to move with intent and with a smile .. no drama, no begrudging, just trudging on so positively and proud Varying weather and turning into a lovely afternoon despite the bitter wind chill The @spinerace race #spine #spinerace #pennineway #nikon #trailrunning
488 21
4 months ago
Shoutout to our brand partner @ultimatedirectionusa ! It’s almost that time of the year to start thinking about holiday gifts, and as a special thank you to our listeners, code steepstuffpod is going to get you 25% off your cart on ultimatedirection.com Lots of new products hit the market for UD in 2025, that included a reinvigorated vest lineup of the new 6L Race & 12L Ultra vest, along with a compatible pole quiver ✌️ 📸 @astronautsforhire
0 3
6 months ago
FKT Around Mt. Kilimanjaro 🏔️ | 36 Hours of Beauty, Grit, and Altitude On August 15th at 9:00 PM, Colleen and I set off from the Lemosho Trailhead to attempt a full circumnavigation and summit of Mt. Kilimanjaro. 36 hours and 5 minutes later, we returned to the same spot—exhausted, elated, and proud. Our route combined the Northern Circuit with a summit push from School Hut via Gilman’s Point, Stella Point, and finally Uhuru Peak at 19,341ft. We hit the summit in the afternoon sun, with surreal ocean-like clouds below us and being later in the day avoided the cold and the crowd. From there, we descended through Barafu and looped back along the Southern Route, finishing at Lemosho. The evening along the Southern route was quiet and peaceful. This route is absolutely incredible. It’s beautiful, tough, and gives you a full 360° experience of Kilimanjaro. We’re stoked with how it went and grateful for the support from Ultimate Direction, whose gear (packs, pants, gloves) helped us stay light, warm, and fast. Hard as hell. Totally worth it. #FKT #Kilimanjaro #UltimateDirection #TrailRunning #MountainAdventure #Circumnavigation #UhuruPeak #NorthernRoute #FastestKnownTime #NoCrowdsJustClouds
169 14
8 months ago