Anil Bhoyrul

Desperately sad to announce the passing of our beloved sister Pramila “Baby” Bhoyrul. In her own unique way, for all the struggles and challenges she faced for most of her life, she probably lived a purer life than most people. The mind of a child is untouched by the impurities of an adult. There is something beautiful about that. Even if I don’t feel it right now. Pallida mors aequo pulsat pede pauperum tabernas regumque turres - Horace, Odes (Pale death knocks with equal foot at the huts of the poor and the towers of kings).

A year ago Lana didn’t exist and I had a dodgy sketch on my desk with “fashion something” written on it. On Friday night Lana staged what was, in my humble and biased opinion, the biggest, best and most elegant fashion event the region has seen. Forever grateful to Mohamed Alabbar and @thedubaimall for supporting us, and the incredibly generous @iamsrk . Huge thanks to our incredible team Matthew Amlot, Tabitha Glaysher, @robynmackie__ @majdelbahou and the @lananewsroom team @rawanabdelfattahmoussa @waleed_hnaidi @ginatadros @ibrahim.alothman.378 @amrecii @sharoninety7 @me_priyankaa_ @joehakim82 @@kimberley.curran and the unstoppable @saidhariri . And of course a huge supporting cast notably @aqraa @mrarnaut @natural__frequencies @altai__c @uaephilharmonic @noorkanoo @sagar_chotrani @kushaldesai27 @moscow_mila . Plus the many many superstars who joined us such as @manishmalhotra05 @reemacra @brunellocucinelli_brand @giorgioarmani . Thanks also to @brankabhoyrul , Joe, Evita and Savanah for putting up with me. Now all we have to do is….do it all again!

Happy 16th birthday Joe. One seriously wild ride. Not everyone enjoyed it, but I sure as hell did. Now you’re old enough to get on it, get a girlfriend and get a job. Good luck. Call me when you run out of cash. Love you x

The Wedding Tour Part Deux: congrats to @lubnawhamdan and @micheleromaniofficial on the amazing wedding in Perugia. And thanks to your families for the very kind and very lavish hospitality over the last few days. Have a wonderful life together.

Congrats to my nephew @chocolatefreedom15 on getting hitched to the wonderful @tulsii.patel . It’s been a privilege to watch you grow into such a class act. I still remember you as the quiet kid in the corner at my own wedding in 2008. And thank you to everyone in San Diego for the amazing experience and hospitality @sbhoyrul @pyaaribb @vikrambhoyrul . Next stop Rome!

Dramas, divas and a few dangerous weapons. Oh and the small matter of you stealing my credit card 3 months ago which you still haven’t given back. But that’s ok. I have loved every moment of this wild wild ride. Happy 12th birthday to our Princess Savannah. Never, ever change xxx

Congratulations on launch of @lananewsroom 🙌🏽 @mohamedalabbar @ultimatebozo @charliepatel1 @sheeraz @iryna_kinakh @decisivezone #dubaï #dubainews #dubaimedia

I am reposting this because my wife was unhappy with the lighting …so here we go again! Thank you to the ever inspiring Mohamed Alabbar for the launch of Lana. When I first showed him a sketch of the idea on Nov 22 last year he not only encouraged me to do it but has provided constant support advice and encouragement. To my core team Matthew Amlot, @majdelbahou @robynmackie__ @tabithaglaysher @chakerkhazaal @saidhariri . Plus our great new talents @rawanabdelfattahmoussa @vanessakarsouni @shivangikroy @ginatadros @sandramakhoul and Akmal Kabashy. To my dearest friends @wissam_younane @rabihnajm for welcoming me to their home on Nov 23 and allowing me the time and space to do this, and of course @brankabhoyrul and the kids for never asking any questions! Purple People Media will be a $60m company by Dec 27 with the new products and acquisitions planned. How do I know ? Because life begins at 59.

A year ago she messed up on the bars and left the event in tears. Then spent the last 12 months practicing every single day. Today she came first, crowned GCC champ in the bars section, and second overall in the event. Congrats Evita. And I resisted making the obvious joke about how well your daddy once did in the bars.

Dinner with @piersmorgan and a lot of beautiful women. Feels like 1999….apologies for Savannah bringing you back down to earth.

Another year round Il Borro. Thank you kids for the very thoughtful gifts.

In 2022, on the second day of LEAP22 (@leapandinnovate ), Saudi Arabia announced Ignite, a new program for digital content creation and production. It was just one of several mega announcements made at the event. The program would include new investments and support for next-generation connectivity and communications infrastructure, and a new partnership that would see Trend Micro open its regional headquarters in Riyadh. The investment was part of Saudi Arabia's plans to accelerate its digital ecosystem and leverage its position in the MENA region to become a leading international digital economy. The aim was simple: transform Saudi Arabia into a leading digital entertainment and media production hub. So three years on, how's it all gone? “Pretty well I would say,” writes Anil Bhoyrul (@ultimatebozo ) in his latest Editor’s Note. “The Saudi creator economy grew by 32.37% in Q1 2025, fueled by influencer marketing, content-driven commerce, and the increasing adoption of user-generated content (UGC), an industry report said,” Bhoyrul continues. “Video content is at the forefront of this expansion, according to the joint study by Admitad and Stllr Network. Among social platforms, TikTok has seen the highest growth in influencer-driven orders, with its penetration is estimated to be a staggering 88% of the population. X, formerly Twitter, increased by 17%, followed by Instagram with a 12% rise, while Telegram has grown by 10%. The fastest-growing content niches according to Stllr Network, include beauty, which has grown by 56 percent, lifestyle by 45.8% and fashion by 18.2%.” Whilst the details and numbers are impressive, Bhoyrul notes that what is more remarkable is how, over the past three years, Saudi Arabia has become one of the world's biggest hubs for content creators. “Not only are they now a huge contributor to the country's economy and growth, but it is an industry that is providing endless opportunities for young people,” he adds. 🔗🇸🇦 Read the full article using the link in our bio!