Is that a mountain or a towel? 🌎 For Earth Day, let's look at a "Well Said" campaign that makes sustainability the whole picture.
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The Thomas Collective's "Micro Cotton: Earth Approved" turned sustainable bath towels into entire landscapes — bridging the gap between luxury and sustainability — and won a Communicator Award of Excellence.
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🏆 Online Advertising & Marketing: Campaign B-to-C
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2026 Winners will be announced soon. Stay tuned!
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#CommunicatorAwards #EarthDay #Campaign #Sustainability @ttcgram
Some of our favorite memories were #OnThisDay from 2013-2018, when we kicked off the holiday season by opening Bank of America's Winter Village in Bryant Park. Each year, we helped orchestrate the magic—think twinkling lights, chilly nights, and jaw-dropping ice-skating performances. We had a front-row seat (and a backstage pass) to it all.
#HappyHolidays #BryantPark #NYC #SmallBusiness #MarketingAgency #ClientWork
#OnThisDay in 2017, we celebrated Beaujolais Nouveau Day with the launch of the 2017 vintage and an unforgettable culinary experience.
That year, Georges Duboeuf’s new vintage honored those who share his passion for creating something beautiful, expressive, and new. To bring that vision to life, we partnered with top NYC chefs who turned their artistry into edible masterpieces. Each small plate told a visual story inspired by Beaujolais Nouveau and the harvest season.
Guests explored the first “taste-forward art gallery,” a curated dining experience accompanied by the 2017 Beaujolais Nouveau🍷
#OnThisDay in 2017, we were behind the scenes, filming ‘Probiotic Police.’
To help consumers understand probiotics in a new way, Culturelle® launched a five-part digital video series featuring two detectives—Culturelle and LGG—fighting crimes against digestive and immune health.
By addressing common questions about strains, CFUs, and the difference between supplements and probiotic-rich foods, the series set the facts straight and differentiated Culturelle® from the competition.
Within the first month, the series received over 2.5 million views, with a completion rate 77% above industry standards.
🎥 @roboticraptor
#CreativeAgency #Advertising #VideoSeries #DigitalVideos #ClientWork
#OnThisDay, we put pen to paper—and redefined what it means to be “flawless.”
Tasked with writing TV scripts for Flawless Beauty, we celebrated the idea that flawless doesn’t mean being perfect—just being perfectly you.
Starring the iconic Halle Berry, the campaign empowered people to own their unique beauty, and the hair remover went on to become the top-selling product in its category in the U.S.—with rave reviews to match🌟
#HalleBerry #CelebMoment #Copywriting #AdAgency #TVCommercial #CommercialProduction #ClientWork
🏆🏆🏆 We’re honored to announce that our ‘Down to a Science’ campaign for The Akkermansia Company recently took home Gold in the @summitawards and Silver in the @museaward .
The campaign spotlighted the scientists who discovered and validated Akkermansia’s breakthrough postbiotic. Managing your weight, your gut, and your health is a science—and they’ve got it down to give you control.
#AwardWinningCampaign #Award #Advertising #PR
Gut health may be trending, but @yerbaprima was here before it was cool.
We helped the oldest name in fiber supplements craft a personality with humor as dry as their psyllium husk.
No fluff. No fillers. No BS. Just a sharper brand voice, new positioning, and fresh photos to match.
#NewWork #ClientWork #BrandPositioning #ProductPhotography
#OnThisDay in 2014, we helped Wines of Chile shake up the NYC wine scene with 'Wine Bar War'—a showdown where top sommeliers built pop-up Chilean Wine bars in one day. The goal? Get wine lovers sipping, sommeliers learning, and the media buzzing about Chile’s bold, diverse pours.
The program earned over 140 million media impressions and was featured in The Wall Street Journal, The Tasting Panel, Gothamist, Brooklyn Magazine, and Chilled. 🍷🇨🇱
#PublicRelations #EventMarketing #CreativeAgency #WinesOfChile #ClientWork
To help @culturelleprobiotics stand out in @target during the busy back-to-school season, we launched ‘Moms in the Aisle,’ a campaign designed to meet parents right where they shop.
We teamed up with two moms, @dr.shavon_nd , Culturelle’s naturopathic doctor, and influencer @felishalynchxo to walk the aisles of Target, chat about kids’ health, and quiz fellow moms for a chance to win backpacks filled with back-to-school essentials (and Culturelle, of course).
The result? Real conversations, real moments, and real support for moms.
#newwork #influencers #influencercampaign #backtoschool
🚨New Work
We built our latest campaign around a relatable parenting moment: the second you put your kid down, they take off running.
For Lactéol DiarrhEase—a French postbiotic newly available in the U.S. and the only OTC supplement for kids as young as 6 months—we tapped into the reality of everyday parenting to launch 'Help Stop the Runs': a campaign that brings a little humor (and a lot of relief) to a common problem.
To bring the moment to life, we partnered with influencer @jessimeeks and her real-life three-year-old, capturing the kind of chaos every parent knows all too well.
Some runs can’t be stopped. But the occasional diarrhea kind? That’s where @lacteol comes in.
#NewWork #Marketing #Advertising #ProductLaunch #Influencer
Before influencer-exclusive events, there were press-exclusive events. Remember those?
#OnThisDay in 2016, we helped Culturelle® Probiotics launch its new Pro-Well 3-in-1 product with a rooftop workout and farm-to-table luncheon in the heart of New York City.
No hashtags required. Just a great product, great people, and an unforgettable view.
#LaunchEvent #PublicRelations #PR #Marketing #ProductLaunch #Nostalgia #ClientWork
#OnThisDay in 2020, we turned lockdown into a closed set. As the world shut down, we reimagined production for @azoproducts , partnering with @roboticraptor to create a remote video campaign. By hiring DP and talent pairs who lived together, we kept the cameras rolling safely. The footage was captured in-home, and we reviewed it via “Zoom Video Village”— proof that production doesn’t stop; it just adapts. 🎥 💡
#CovidCampaign #ZoomVideoShoot #Production #VideoCampaign #RemoteVideoCampaign #Throwback
