We’re thrilled to announce the successful close of our $25M+ Series C funding round, led by Moderne Ventures and facilitated by our financial and strategic advisor, FT Partners. This round includes participation from Northwestern Mutual Future Ventures, UBS Next, Erie Strategic Ventures, and other strategic investors.
This investment reinforces Trust & Will’s commitment to making estate planning more accessible and affordable, further cementing its position as an industry leader with over one million Americans who have begun their legacy planning on the platform. With 55% of Americans lacking any estate plan, the need for accessible, affordable solutions has never been greater. This funding solidifies Trust & Will’s mission to make estate planning seamless for all — because everyone deserves peace of mind.
Click the link in bio to learn more!
#TrustandWillSeriesC
🏈💙 We’ve teamed up with the @Rams to bring the game-day energy to your legacy game plan...or, you know, your kiddo's bedtime routine.✨
🎥 Catch the full commercial and see how we’re helping fans plan, protect, and pass on what matters most. 💪🐏
#TrustAndWill #LARams #RamsHouse #GameDayGoals #PlanLikeAPro #LegacyStrong
Who says estate planning is only for the rich? Not us—and definitely not our members. 🙌
We love hearing from you! Check out more reviews (powered by TrustPilot) at the link in our bio.
We're proud to share this behind-the-scenes look at our new campaign with MMA/UFC fighter Michael Chandler. 🥊 ��
We developed this collaboration as an opportunity to show a side of Michael that most don't see: the man that plans for his family just as diligently as he plans for a round in the ring.��You can’t predict the fight, but you can prepare for it.
Making sure your family is taken care of no matter what is the reason Trust & Will exists and what drives us every day.
�Thanks to Kyle Bush, Isabel Jordan, our director Mike White, and the whole team at Cumberland for making this such a fun, meaningful, and beautiful partnership.
While guardians and conservators share a similar objectives of protection, they protect different things.
📌 Save this chart as an easy reference on guardianships vs. conservatorships.
We're getting real with first-time parent, Molly!
She's spilling all the parenting tea: the worst unsolicited tips, where she gets her GOOD advice, and what makes her feel the most prepared when imposter syndrome gets real.
Follow for more real talk with Molly!
#MothersDay #parentingtips
Why is our Head of Legal opposed to the office coffin? ⚰️ We asked Alexandra herself!
Follow to see more behind-the-scenes fun with the Trust & Will team.
We got a chance to follow UFC’s Michael Chandler for a day-in-the-life--starting with a morning of training at his Nashville gym.
Chandler beelined with graceful familiarity between cameras and lighting set-ups, kettlebells and the looming octagon itself. He chatted with the crew as he wrapped his hands as he’s done a thousand times in this very place.
Chandler has built a family and an MMA legacy, but he’s also built a community. A place for life to happen. It was important to us to show the real places and people that made up the life and legacy of Michael Chandler.
Head to our page to see the full campaign. Created in partnership with @cumberlandcreative . 🥊
⚽🏆 GIVEAWAY ALERT! ⚽🏆
Alguien te heredó el amor por el fútbol—ahora tú puedes heredarle algo a los tuyos. 🙌 Someone passed down their love of the game to you—now you can pass down something even greater.
We're giving away 10 official jerseys (🇲🇽 El Tri + 🇺🇸 Team USA) to celebrate the families, the watch parties, and the legacies behind every cheer.
Para participar / To enter:
👇 1. Drop a comment: ¿Quién te heredó el amor por el fútbol? Tag tu gente—the whole crew (2+ friends) you're watching with this summer. The more tags, the more energy. ¡Etiquétalos a todos!
➕ 2. For a bonus entry, share to your story and tag @TrustandWill
📲 Want a chance to be featured on our account? Post your soccer legacy photo or video—your crew, your jersey, your familia in the stands—with #ElEquipoQueHeredé and tag @trustandwill in your Story.
El legado empieza contigo. // Legacy starts with you.
Sweepstakes ends May 28. Official rules: trustandwill.com/tu-legado-sweepstakes-rules (link in bio).
Not affiliated with FIFA, U.S. Soccer, or FMF.
Even professional athletes are merely mortal, but having the right people in your corner can make you feel unstoppable.
For @MikeChandlerMMA , his children, his wife, his faith, and the people who help protect his legacy in many ways, are what give him the bravery to pursue all life has to offer.
Ready to protect the people you love? Head to the link in our (@TrustandWill ) bio.
Recertified. ✅ Still on a mission.
We're proud to share that Trust & Will has once again been named a Certified B Corporation, reaffirming our commitment to making estate planning accessible and affordable for every family in America.
"Being a B Corp is not a badge we hang on the wall. It is a commitment we live every day," said @CodyBarbo , Co-Founder and CEO of Trust & Will. "Recertification is a reminder of why we do this work. Every family deserves access to estate planning, and every business has a responsibility to serve something larger than its bottom line. We are proud to continue on this journey and to hold ourselves accountable to the highest standards of impact."
Thank you to the @BCorporation for continuing to raise the bar!
