Foot Locker and New Balance brought TRILL in to build something special for a special player.
We turned Foot Locker Times Square into a Draft Day stage. Cooper Flagg made a surprise drop. And the community stepped up as first round picks.
It was Flagg Day in NYC. The energy was like a movie trailer.
Clients:
@___paulina Director of Marketing;
@ipo_ro New York Community Marketing Manager;
Creative and Production Agency:
@trillmulticultural
Team TRILL:
@rolandorodriguezjr , chief creative officer
@nicolevaladezy , production
@ticklover , on-site senior lead producer
@laubertina , production
@theekareng , production
@iamtydavis videography and editing
@ohandyyy onsite talent/content management
@viva.activations video experience
@suasosound host
@soainspired , event manager
@girlinsolcal graphic design
@sagebowen_ creative production
@akcent.archive creative production
@mikerod1987 security and event management
It was a tremendous responsibility for @trillmulticultural to rebuild grandma’s driveway and porch inside of Foot Locker Philly and New York - inside two weeks.
To transport history into real time.
It took going there to understand every detail from the broken concrete to the weathered steps and working with skilled fabricators to recreate it.
It took meticulous planning at lightning speed. It took a village - Foot Locker clients, TRILL, Nigel, Jordan working symbiotically to pull this off.
It was perhaps one of the most thrilling activations we’ve ever done with Foot Locker for one of the hottest footwear drops in 2024.
Jordan x Nigel Sylvester 4RM “Driveway Grey” is a nod to the home where his grandma’s soul helped fuel his passion to be the greatest on two wheels.
Clients: @___paulina , Simone Griffith, @agon184@ipo_ro
Brand Partners: @jumpman23
Talent: @nigelsylvester
Agency: @trillmulticultural@rolandorodriguezjr@cindylylyly@girlinsocal@ticklover@mikerod1987
Host: @jamiersen
Videography: @hiddentemplemedia@pedrogarciafilms@gellipascual@kellen.prproj
Photography: @max_hummels
Community Partner: @hoodrichbikelife
Legal counsel: @rodgersselveraent@sergio.selvera
TRILL Multicultural helped bring a special moment to life in Indianapolis.
Last November, Foot Locker and PUMA surprised Decatur Central High School hoopers with the “Hibiscus” Hali 1, Tyrese Haliburton’s first signature shoe and the pair he debuted in the NBA Finals.
TRILL connected brands, athlete, and school. Aligned partners. Delivered the moment with care so it felt personal and real.
Client:
@kmaaah at @puma@___paulina at @footlocker@dm.mikeyc at @footlocker
PUMA Athlete:
@tyresehaliburton
Agency:
@trillmulticultural
Team TRILL:
@rolandorodriguezjr@xime_m_14@gracechoi_
🔌 Community Partner:
@legore_basketball
As @trillmulticultural enters our 10th year, we’re proud to mark five of those years working with Foot Locker.
That partnership has lasted because we take on the hard stuff. Tight timelines. High stakes. A lot of important voices in the room.
Behind every retail moment is a full ecosystem - brand, community marketing, social, visual merchandising, and store teams - all shaping how something shows up on the floor. Getting all of that to move together, fast, is the work.
Opportunity in this industry doesn’t wait. When Foot Locker and adidas had four days to build an influencer suite in West Hollywood during Grammy weekend, they called TRILL.
Not because it was easy.
Because it was hard. And we know how to execute when everything is moving at once.
It’s been like that for about a decade.
Clients:
@___paulina Foot Locker
@verronicaxo Foot Locker
Conor Dunn, Foot Locker
Emilee Symonds, adidas
Erin Ensor, adidas
Team TRILL
@rolandorodriguezjr@laubertina@theekareng@mrs__moni____@gracechoi_
David Rodriguez
Videography & Photography
@hiddentemplemedia@pedrogarciafilms
Celebrity Stylist:
@thecelinarodriguez
Fabrication
@247fabrication
Video Moment
@viva.activations
Remembering all the Valentine’s Day babies today who celebrated the Nike V5 RNR NA 14 and Nike Dunk Low Valentine’s Day sneakers at @kidsfootlocker NYC with stickers, coloring, and all the fun at our cute charm bar.
Clients:
@___paulina director of marketing, Foot Locker
@ipo_ro manager of New York community marketing, Foot Locker
Team TRILL:
@xime_m_14@gracechoi_
In 2025, Foot Locker and ASICS partnered with TRILL to light up New York for Neon Unleashed, celebrating the exclusive five-pair GEL-1130 and GT-2160 pack.
We transformed an intimate retail space into a high-impact moment, paired resourceful production with influencer relations, and collaborated closely with Foot Locker’s Stripe sales associates to elevate the in-store experience.
TRILL Multicultural helped create an immersive launch that energized NYC’s sneaker scene and let the color, culture, and moment glow.
Client:
@___paulina@ipo_ro
Team TRILL:
@rolandorodriguezjr@ticklover@soainspired (production)
@akcent.archive (graphic design)
@sagebowen_ (graphic design)
🎥:
@iamtydavis
📸 booth:
@viva.activations
Hali Mart pulled up to Indy with purpose. The @tyresehaliburton inspired mini mart with PUMA and Foot Locker was built to give back. Families from Boys and Girls Club - LeGore Unit received winter gear and gift cards, and Decatur High School athletes were surprised with Hali 1s and a visit from Tyrese.
TRILL Multicultural was tapped by PUMA and Foot Locker for event management, community relations, the Hali Mart build and storytelling craft. Helping shape a moment rooted in impact and built around the people who make Indy what it is.
Client:
@kmaaah at @puma@___paulina at @footlocker@dm.mikeyc at @footlocker
Agency:
@trillmulticultural
Team TRILL:
@rolandorodriguezjr@xime_m_14@gracechoi_
Fabrication:
@247fabrication
Community Partners:
@legore_basketball at @bgc_indy@alemap1985 at @bgc_indy
