No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥
From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨
#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica
Shaping the culture one frame after the other.
The Trace Awards 2025 brought together what Africa cherishes the most. The trailblazers, the innovators, artists. And there was no better place to be, than that very night, proudly powered by @johnniewalkerafrica & @airtel_tanzania ! 🌍🏆
Film by the incredible team at @63create , because remarkable collaborations never fail to create magic.
Don’t forget: you can now catch the exclusive highlights of our special night, on YouTube/@TraceMusicOfficiel .
#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica
There’s no trophy like a TRACE Trophy! 🏆
We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘
#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica
Big Congratulations! 🎉
To our 2025 ‘Song Of The Year’ Award winners @tito_m.012 & @yuppeyeager , one of our most prestigious categories, sponsored by Johnnie Walker! On top of their golden trophy, the iconic duo also received this week a $15,000 cash prize and a trip fully paid to the house of Johnnie walker in Scotland.
A true gift that keeps on giving! 🏆🇿🇦
#TraceAwards2025
#TraceAwardsAndSummit
#JohnnieWalker #KeepWalking
A TRUE GIRLS’ GIRL! 🫂💕
@valerie_gilles_alexia on how important it is for TRACE to push women’s craft on a global scale, as an ultimate form of empowerment.
#TraceSummit2025
#TraceAwardsAndSummit
Throwback to an eye-opening discussion at Trace Summit 2025! 🌍🔥
Back in February, industry leaders as D’Banj (@iambangalee ), Bien (@bienaimesol ), Adam Tiran (@adamtiran ), Seven Mosha (@sevenmosha ) and others took the stage to debate « Who Owns African Music? The Battle for Cultural IP in a Global Market. »
A crucial conversation on ownership, rights, and the future of African music in the global industry 🎶✨
#TraceAwardsZanzibar #TraceAwards2025 #TraceSummit2025 #JohnnieWalker #Airtel #TheMoraZanzibar
Throwback to an unforgettable moment at Trace Summit 2025! 🎤✨
In February, Khalil Rahman (@6ixtythre3 ), Rizinde Digital & Marketing Lead at 63 Agency (@63create ), took the stage to share powerful insights on « How can African artists generate real revenue from streaming? ».
A true moment of inspiration and knowledge-sharing that still resonates with us today! 🔥
#TraceAwardsZanzibar #TraceAwards2025 #TraceSummit2025 #JohnnieWalker #Airtel #TheMoraZanzibar
You heard the boss! 🤝
Diageo Africa’s Head of Culture, Influencers & Advocacy, Ifeoma Agu (@iphysutopia ) said it best: ‘reach out’, as she sends an open call to all African artists & creatives, to collaborate with the company’s brand portfolio, including #JohnnieWalker and more.
#TraceSummit2025
#TraceAwardsAndSummit
Phillbill (@itzphillbill ) brought the vibes to Zanzibar! 🎶🔥
With his energy and charisma, he turned the Trace Awards stage into a full-on celebration. From the first beat to the last, he had the crowd vibing like never before! Don’t miss this electrifying moment ✨
#TraceAwardsZanzibar #TraceAwardsAndSummit #TraceAwards2025 #JohnnieWalker #AirtelAfrica #Phillbill
![There’s no trophy like a TRACE Trophy! We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. #TraceAwardsZanzibar#TraceAwardsAndSummit#TraceAwards2025#JohnnieWalker #AirtelAfrica](https://sp1.picnob.com/p/pt_6745265243101021255067_0_3e37864fb284a06241b78a691e29445f.jpg?o=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&h=ad10b7f3e796117f31786d7a1343167e)
