.
AI. CGI. REAL.
BUGATTI La Voiture Noire
The starting point was this idea of dissolving the boundary between reality and simulation — weaving AI, CGI and photographic fragments together so precisely that the transitions become imperceptible. Not simply as a technical exercise, but as an image-making practice: something rooted in perception, fiction, and digital materiality. A key moment in the process was encountering the car itself during Bugatti’s 110th anniversary, where I was able to capture reference imagery — almost like visual notes for something that wouldn’t later be documented, but reconstructed.
At the centre of the project was La Voiture Noire — an almost mythical one-off valued at around €17 million, surrounded by speculation, legend, and rumours of it belonging to Cristiano Ronaldo. But more compelling than ownership is its aura: an object suspended somewhere between engineering and apparition. Based formally on the Bugatti Chiron, while conceived as a tribute to the lost Type 57 SC Atlantic, the car carries an almost ghostly historical weight. Even its 8.0-litre W16 engine with 1,500 horsepower feels less like mechanics and more like an exaggerated symbol of excess, velocity, and obsession.
The outcome isn’t a conventional render, nor pure photography, but a hybrid image where documentary reality and synthetic construction become inseparable. That in-between space is where the real tension sits for us — where technology moves beyond representation and begins to construct entirely new realities.
@severin.wendeler @poje_and_associates @barberoandyou @createmih @bugatti @_immersiveautomotive
#ai #cgi #bugatti #lavoiturenoire #hypercar
