FIXIP

This BVLGARI AI Commercial, developed in collaboration with the agency SOULVIZION, stands out as a highly innovative and forward-thinking endeavor where artificial intelligence was used as a core production tool. From initial concept to final delivery, every aspect of the project—moodboards, casting, makeup, styling, product direction, and even locations—was entirely conceived using AI, integrated seamlessly into our existing workflow. This approach allowed for extensive creative exploration, offering the flexibility to test multiple visual directions and refine the most relevant one for the client. One of the key strengths of the project was the ability to adapt quickly to changes in creative direction, leveraging AI to iterate efficiently without compromising quality. The collaboration between teams was particularly fluid, supported by a shared creative language and close alignment with art direction. The result is a cohesive series of visuals and a commercial piece that not only meet the brand’s expectations but also demonstrate the potential of AI as a powerful tool for high-end creative production. POST-PRODUCTION & AI : @fixip.today CLIENT : @bvlgari AGENCY / PRODUCTION : @fixip.today & @soulvizion #AI #video #bvlgari #makingof

#bts - About the film: The BVLGARI AI Commercial, developed in collaboration with the agency SOULVIZION, stands out as a highly innovative and forward-thinking endeavor where artificial intelligence was used as a core production tool. From initial concept to final delivery, every aspect of the project—moodboards, casting, makeup, styling, product direction, and even locations—was entirely conceived using AI, integrated seamlessly into our existing workflow. This approach allowed for extensive creative exploration, offering the flexibility to test multiple visual directions and refine the most relevant one for the client. One of the key strengths of the project was the ability to adapt quickly to changes in creative direction, leveraging AI to iterate efficiently without compromising quality. The collaboration between teams was particularly fluid, supported by a shared creative language and close alignment with art direction. The result is a cohesive series of visuals and a commercial piece that not only meet the brand’s expectations but also demonstrate the potential of AI as a powerful tool for high-end creative production. 🎬 Full commercial available on our website fixip.today POST-PRODUCTION & AI : @fixip.today CLIENT : @bvlgari AGENCY / PRODUCTION : @fixip.today & @soulvizion #AI #video #bvlgari #makingof

The 2026 Mazda CX-5 project stands out as a unique and highly creative achievement, with the goal of delivering an advertising campaign with a strong cinematic dimension, far removed from traditional automotive codes. Built around five films, each with its own distinct world and atmosphere, the challenge was to create visuals capable of becoming their covers while also supporting the overall narrative. This required finding a precise balance between cinematic aesthetics and product fidelity, sometimes working with limited source material while maintaining a realistic result through carefully controlled imperfections. The aim was not to produce overly polished images, but rather to preserve a sense of authenticity without compromising the vehicle’s presentation. This project allowed us to step outside our usual framework by exploring a more narrative, cinema-inspired approach, making it both a demanding and especially stimulating creative experience. Here are a few stills from the two films, “MORE SAFETY” and “MORE CONTROL.” The films can be viewed on the Mazda USA website. Client: @mazdausa Still Photographer: @stillscottg Post-Production: @fixip.today #car #retouching #colorgrading #automotive #mazda

The 2026 Mazda CX-5 project stands out as a unique and highly creative achievement, with the goal of delivering an advertising campaign with a strong cinematic dimension, far removed from traditional automotive codes. Built around five films, each with its own distinct world and atmosphere, the challenge was to create visuals capable of becoming their covers while also supporting the overall narrative. This required finding a precise balance between cinematic aesthetics and product fidelity, sometimes working with limited source material while maintaining a realistic result through carefully controlled imperfections. The aim was not to produce overly polished images, but rather to preserve a sense of authenticity without compromising the vehicle’s presentation. This project allowed us to step outside our usual framework by exploring a more narrative, cinema-inspired approach, making it both a demanding and especially stimulating creative experience. Here are a few stills from the film “MORE DISCOVERY”. All films can be viewed on the Mazda USA website. Client: @mazdausa Still Photographer: @stillscottg Post-Production: @fixip.today #car #retouching #colorgrading #automotive #mazda

The 2026 Mazda CX-5 project stands out as a unique and highly creative achievement, with the goal of delivering an advertising campaign with a strong cinematic dimension, far removed from traditional automotive codes. Built around five films, each with its own distinct world and atmosphere, the challenge was to create visuals capable of becoming their covers while also supporting the overall narrative. This required finding a precise balance between cinematic aesthetics and product fidelity, sometimes working with limited source material while maintaining a realistic result through carefully controlled imperfections. The aim was not to produce overly polished images, but rather to preserve a sense of authenticity without compromising the vehicle’s presentation. This project allowed us to step outside our usual framework by exploring a more narrative, cinema-inspired approach, making it both a demanding and especially stimulating creative experience. Here are a few stills from the two films, “MORE PASSION” and “MORE CONNECTION.” The films can be viewed on the Mazda USA website. Client: @mazdausa Still Photographer: @stillscottg Post-Production: @fixip.today #car #retouching #colorgrading #automotive #mazda

Before / After ✨ CGI / The Chevrolet Onyx & Tracker project with MP Curtet was produced in Buenos Aires with an excellent team. Despite weather challenges, post-production recreated sunny atmospheres. The main difficulty was handling significant vehicle updates, from paint changes to full product adjustments, requiring more CGI than expected. Extreme attention to detail ensured flawless, polished images that fully met the client’s expectations. Post-Production : @fixip.today Client : @chevrolet Photographer : @mpcurtet Photo Assistant : @jim_inglis Agency : @anniezackbeeler / @mikebrooksie / @waldiebr / @nickkarebian �Production : @gravyproductions / John Noonan & @latinaproductions #Chevrolet #bts #CGI #Retouch

Before / After ✨ CGI / The Chevrolet Onyx & Tracker project with MP Curtet was produced in Buenos Aires with an excellent team. Despite weather challenges, post-production recreated sunny atmospheres. The main difficulty was handling significant vehicle updates, from paint changes to full product adjustments, requiring more CGI than expected. Extreme attention to detail ensured flawless, polished images that fully met the client’s expectations. Post-Production : @fixip.today Client : @chevrolet Photographer : @mpcurtet Photo Assistant : @jim_inglis Agency : @anniezackbeeler / @mikebrooksie / @waldiebr / @nickkarebian Production : @gravyproductions / John Noonan & @latinaproductions #Chevrolet #bts #CGI #Retouch

Before / After ✨ CGI / The Chevrolet Onyx & Tracker project with MP Curtet was produced in Buenos Aires with an excellent team. Despite weather challenges, post-production recreated sunny atmospheres. The main difficulty was handling significant vehicle updates, from paint changes to full product adjustments, requiring more CGI than expected. Extreme attention to detail ensured flawless, polished images that fully met the client’s expectations. Post-Production : @fixip.today Client : @chevrolet Photographer : @mpcurtet Photo Assistant : @jim_inglis Agency : @anniezackbeeler / @mikebrooksie / @waldiebr / @nickkarebian Production : @gravyproductions / John Noonan & @latinaproductions #Chevrolet #bts #CGI #Retouch

This Toyota CHR project was a great collaboration with Caleb, shot in Austin, Texas. Despite challenging summer heat and humidity, being on location allowed for close coordination and efficient anticipation of post production needs. Working side by side from production through post streamlined the workflow and ensured a smooth delivery. The goal was to create natural looking images while keeping the vehicle extremely clean and refined. The final series is cohesive, balanced, and fully achieves that objective. Client: @toyotausa Photographer: @calebkuhl Digital Tech + Retouching: @fixip.today Art Direction: @hey.sarahb 
Art Producer: Ashley Delkash
Production: @cypresspeakproductions 
1st Assistant: @philblairphoto DP: @jcarrington3 Gaffer: @trentonmichael Art Department: @faethgruppe Stylist: @alvinstillwellstylist Talent: @anthonycatching  @jesklovejoy  @victoriamarieperez PA: @jbrandonowens Representation: @sternrep #car #retouching #postproduction #onset #photography

This Toyota CHR project was a great collaboration with Caleb, shot in Austin, Texas. Despite challenging summer heat and humidity, being on location allowed for close coordination and efficient anticipation of post production needs. Working side by side from production through post streamlined the workflow and ensured a smooth delivery. The goal was to create natural looking images while keeping the vehicle extremely clean and refined. The final series is cohesive, balanced, and fully achieves that objective. Client: @toyotausa Photographer: @calebkuhl Digital Tech + Retouching: @fixip.today Art Direction: @hey.sarahb 
Art Producer: Ashley Delkash
Production: @cypresspeakproductions 
1st Assistant: @philblairphoto DP: @jcarrington3 Gaffer: @trentonmichael Art Department: @faethgruppe Stylist: @alvinstillwellstylist Talent: @anthonycatching  @jesklovejoy  @victoriamarieperez PA: @jbrandonowens Representation: @sternrep #car #retouching #postproduction #onset #photography

This Chevrolet project combines advanced technologies fully mastered by Fixip to push CGI realism to a higher level. By integrating the latest AI innovations, we can adapt locations and environments to each client’s needs, creating visuals that are flexible, authentic, and tailored. We can also adjust campaigns to fit different seasons, ensuring strong consistency all year round. This approach goes beyond traditional CGI by refining every detail for a seamless, high-end, ultra-realistic result. By @fixip.today #cgi #ai #retouch #video #car

For the Mazda CX-90, we focused entirely on the product, showcasing its design, proportions, and lines from every angle in the most refined way. Using CGI, compositing, and AI, we prioritized the final image while also creating a complementary AI-driven lifestyle series to add a human, contextual dimension. This approach let us deliver polished, coherent visuals with maximum flexibility, optimizing quality, timelines, and costs, true to our result-driven philosophy. By @fixip.today #cgi #3d #ai #retouch #car