“Look at that subtle off-white coloring. The tasteful thickness of it. Oh, my God. It even has a watermark.”
In a digital age, what is the value of a business card?
They are costly and have a shelf life that is affected by changed circumstances… however their tactility can leave a strong impression on the recipient (who doesn’t love a blind emboss?!), they are a striking announcement of an organisation’s new identity and they empower and instil a sense of pride in valued team members. Suffice it to say, I’m a fan.
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Paper: @gfsmithpapers
Print: @typoretum
Photography: @davelidwellphoto
@tomgreendesign translated all of that into a striking new lettermark—repeating shapes that echo our love of colour, materials, and design that doesn’t take itself too seriously. A perfect mix of nuance and boldness. Just like us.
Working with the brilliant @TomGreenDesign , we delved into conversations that affirmed just how aligned we are in our approach: playful, bold, and refreshingly curious.
After a decade of shaping Russian for Fish together, we felt it was time for a new visual identity—something that captured this moment in our journey and reflected our vision for the future.
Generally I’m a ‘less is more’ person. But if a client’s work is distinctive and full of character I see real value – and take great joy – in directly reflecting this in their branding. Here’s how @charleshollandarchitects ’ playful, crafted architecture inspired a graphic and dynamic lettermark that is designed to delight both in print and on-screen.
I’m excited to share our new identity and website for Charles Holland Architects.
Charles’ career encompasses architect, writer, critic, curator, designer and founder of @charleshollandarchitects . His challenge to us; to create a website for the practice that highlighted its broad skillset, clarified its position, and was as spirited as its projects.
We joyfully went back to basics, distilling CHA’s distinctive portfolio into an expressive visual identity that featured letterforms inspired by recurring shapes from their architectural drawings and built projects. We then designed a purposeful, playful and pragmatic website, with immersive case studies, dynamic user experience and the flexibility to grow with the needs of the practice.
It was a pleasure to work with @charlesjholland , strategist and writer @dianehutchinson and developer @samwatts_developer . The project proves – I think – the validity of Charles’ advice to young architects “Don’t feel bad about having fun. If you are enjoying yourself, the work is usually better”.
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Animation by @benjoeager
An oldie but a goodie, designed back in the day @burgess_studio
Visual identity for Bones, an East London restaurant and takeaway celebrating everything served on the bone.
Thanks to @burgess_studio
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#d_and_ad #logodesign #branding #brandmark #visualidentity #graphic #graphicdesign #logoarchive #smileinthemind #keithharing
@rothschildbickers is a luxury, handblown glass lighting studio with a mission — to reinvigorate classical techniques and create a sustainable production of contemporary glass lighting in the UK. After achieving recognition as a ‘Brand of Tomorrow’ by Walpole (the official sector body for UK luxury), and with a fast-growing customer base, the partners Vicki Rothschild and Mark Bickers approached us to deliver a full brand scheme for the company, including identity, brand guidelines, website and packaging.
We designed a distinctive word mark and symbol which pairs contemporary, sans serif names with a fluid, custom-designed ampersand that speaks to the captivating nature of molten glass and the decorative forms that Rothschild & Bickers expertly craft from this. Recognising the importance of the customer’s first impression, we created packaging that was playful and tactile, featuring light-hearted and informative messaging printed onto uncoated papers embossed with a delicate, free-flowing emboss.
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Paper: Colorplan @gfsmithpapers
Print: @dayfoldprint
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#rothschildbickers #walpole_uk #interiordesign #visualidentity #graphicdesign #gfsmithnextgen
@rothschildbickers is a luxury, handblown glass lighting studio with a mission — to reinvigorate classical techniques and create a sustainable production of contemporary glass lighting in the UK. After achieving recognition as a ‘Brand of Tomorrow’ by Walpole (the official sector body for UK luxury), and with a fast-growing customer base, the partners Vicki Rothschild and Mark Bickers approached us to deliver a full brand scheme for the company, including identity, brand guidelines, website and packaging.
We designed a distinctive word mark and symbol which pairs contemporary, sans serif names with a fluid, custom-designed ampersand that speaks to the captivating nature of molten glass and the decorative forms that Rothschild & Bickers expertly craft from this. Recognising the importance of the customer’s first impression, we created packaging that was playful and tactile, featuring light-hearted and informative messaging printed onto uncoated papers embossed with a delicate, free-flowing emboss.
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Paper: Colorplan @gfsmithpapers
Print: @dayfoldprint
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#rothschildbickers #walpole_uk #interiordesign #visualidentity #graphicdesign #gfsmith
Awarded ‘Rising Star 2020/21’ by @houseandgardenuk and featured in their ‘Top 100’ designers for 4 consecutive years spurred interior decorator @oliviaoutred to seriously consider her practice’s visual identity. Her brief; to differentiate her eponymous practice from her competitors, many of whom cloak themselves in a formulaic visual language of heritage and luxury. Our discussions took us to somewhere more unique and authentic, with a mission to communicate a practice that is ‘strong and strange, crafted and interesting, with classical foundations and exotic touches’.
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#oliviaoutred #houseandgardenuk #interiordesign #visualidentity #graphicdesign #letterpressstationery #gfsmith
Awarded ‘Rising Star 2020/21’ by @houseandgardenuk and featured in their ‘Top 100’ designers for 4 consecutive years spurred interior decorator @oliviaoutred to seriously consider her practice’s visual identity. Her brief; to differentiate her eponymous practice from her competitors, many of whom cloak themselves in a formulaic visual language of heritage and luxury. Our discussions took us to somewhere more unique and authentic, with a mission to communicate a practice that is ‘strong and strange, crafted and interesting, with classical foundations and exotic touches’.
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Paper: Accent Antique @gfsmithpapers
Print: Letterpress @typoretum
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#oliviaoutred #houseandgardenuk #interiordesign #visualidentity #graphicdesign #letterpressstationery #gfsmith
