Tina Smith

The Kids Table case study now on my site! @thekidstable.world What a joy making this cookbook with @dontbeafool ! 22 families’ recipes with her amazing film photos throughout ❤️ 1. Custom typeface Niblet in use for big type spreads 😋 2. It was inspired by kids play blocks and drawn for the book as a variable width typeface so it could flex across spreads keeping consistent proportions 🧱 3. The color system! Each family has a unique hue that ties back to the gradient at the start of that section and creates a gradual shift as you turn the pages 🎨 4. The type system, featuring Roslindale by @djrrb and Seabirds by @205tf 🔤 5. Quote page with Niblet allowing me to keep consistent grid system with shorter/longer words! 📐 6. Recipe sections with custom syrupy lettering, sketch to final 🧈 7/8. Cover! Spines! 📚

November type/animation play pt 1 👩🏼‍💻 feat. my typeface Nolita

Making more ligatures & alternate characters for my Porphyry typeface. Update coming soooooon 💎

Tina Smith is an independent creative director and designer known for elegant, typography-driven work that commands attention without ever shouting. Her projects span branding, editorial design, campaigns, and type design—for clients like Google, Netflix, and The New York Times. Named to Young Guns 19 and honored by the Type Directors Club as an Ascender, Tina blends sharp strategy with emotional clarity. Her work lives at the intersection of craft and concept—bold, intelligent, and deeply considered. We’re proud to welcome Tina to Creative Works ONLINE this October to share her journey, her process, and the values that guide her approach. ⬅️ Swipe through to see selects from Tina’s portfolio. 👤 Tina Smith – Creative Director & Designer 📍 New York, NY 📲 Instagram: @tinasmithdesign –––––––––––––––––––––––––––––––––– CREATIVE WORKS ONLINE 📅 Oct 2–3: Candid Presentations + Software Demos 📅 Saturdays: Oct 4, 11, 25 + Nov 1, 8: Workshops 💻 Virtual Pass – $150 (incl.: presentations + demos) 🎨 Workshops – $150 each (interactive, no overlap) ⏮️ 90-Day replays for all presentations, demos + purchased workshops Join us to connect, learn, and build a creative future rooted in craft, community, and change. 🎟️ Learn more and register → Link in profile #CreativeWorksONLINE #CreativeWorksEAST #CreativeWorkersUnion #CWUnion #UnitedWeCreate #TinaSmith #CreativeDirector #DesignConference #WomenInDesign #BrooklynEvents #TypographyMatters #DesignLeadership #CreativeCommunity #TypeDesign

Designed the cover for Harper’s Magazine January 2025 issue: Ghost Music + some sketches that didn’t make the cut 👻 Art direction by Sheila Wolfe

lettering & design for @creech_studio holiday gift, 2021 I love making weird letters inspired by plants/fungi and love printing them with embossing even more. and making freeform typesetting for the direction cards...lots of fun with this project!! some unused lettering sketches in the last slide ✏️ creative direction by @griffincreech & @ashleyashleyjones

logotype options for Parea, 2021

welcome to my studio 📚✏️🐈🌿

Lettering for Netflix Tudum’s Bridgerton glossary last year: romantic regency terms in the swashiest of letters ✨ swipe for sketch process! Art direction by Ben King at Netflix

hello may 🌿 #typography #lettering

Some favorite spreads from @thekidstable.world 🥄 Designed a custom typeface just for this book, then went wild with color, layout, and lettering to match the energy of the recipes and family stories inside. @dontbeafool came up with this book and took all the gorgeous film photographs ❤️ Big thanks to @jrscheer for bringing us together 💫

Cover for The Kids Table 🍽️ aaaand I designed all 432 pages inside—plus a custom typeface made just for the book. More soon. @dontbeafool dreamed up this project and photographed 22 families on film (!!). She also self-published—no small feat. If you have bookstore connects, reach out to her! Now available to buy ❤️💙💚🖤 @thekidstable.world