When we originally had a chat with @naimepakniyat about illustrations for #fitarabic, we told her the fonts would be released in spring. She immediately suggested the season itself as a theme. In our last post, you saw her turn that theme outward: lovers through the months and birdsong breaking open under a blue sky.
The illustration in this post however turn inward; the images live inside the letterforms and reflect on other ways Iranians have celebrated the arrival of spring: a celebration, a fresh start, a feast.
We so appreciate how Naime understood very well this essential aspects of the concept @djrrb had for Fit originally: that the white space plays a role just as important than the black space, that both the interior and exterior of the outlines are essential for the font to be what it is. Naime clearly reflected this crucial characteristic of the font in her designs, and I’m sure you’ll agree with us that the result is a stunning display of how far the font can go in tone and use. Thanks so much Naime 💚
As always, can download the trial fonts or buy a license for Fit Arabic on our website!
So incredibly happy to finally be able to share this with you all! We teamed up with the ever amazing @djrrb to design an Arabic counterpart for the fantastic font that is Fit ✨ this was such a dream project for us: collaboration at its heart, with both David and our incredibly skilled and generous friend @naimepakniyat who gifted us incredible animations that celebrate the design, as well as a project that allowed us to dive into the calligraphic heritage of Arabic while bringing a fresh perspective when utilising square Kufic.
Fit Arabic is available on our website (link in bio) where you can buy or try (trial fonts are free!). The font is also available through #adobefonts. Check it out:)
Design: @naimepakniyat
Commission and collaboration: @djrrb
Font: #fitarabic
