Launching SoHo Ballroom!
These painstakingly refurbished, 300-year-old, 12 foot doors open up into our 3,000sqft, “landmark ballroom for thoughtful events,” and the one public-facing, rentable venue at 45 Howard –
@lightningsociety .
What would I have said 20 years ago if you told me that less than a mile from where I grew up, I’d be on the founding team of a cultural institution?
In one of the cast-iron buildings on Broadway – the backdrop this downtown-kid’s upbringing?
No idea, though today-Lila thinks it’s pretty cool!
Just as the final touches come together on this floor’s gut renovation, our landing page and brand are live 💫
Thank you,
@natalierezex , for your design and web buildout, creating another beautiful brand with me that fields both function & form.
Check out the website, sohoballroom.com, to see alllll the events this canvas space is poised to hold.
We’ve already seen beautiful activations at
@sohoballroom (photoshoots, showrooms, dinners, conferences) put on by brands like
@westelm ,
@sezane ,
@cultgaia , and
@fourhandsfurniture during construction, so I am in excited anticipation of what’s next.
Landing page done, with the best yet to come.
It takes a village, so here are just a few of our teammates making it happen:
Founder:
@timothyphillips
Architect:
@_sofiaherrero_
Director of sales:
@james.richwine
Director of production:
@jackson.cs.kendall
Head of events & programming:
@bykeithmartine
Web & brand design:
@natalierezex