Agencies need to rethink their e-commerce strategy on TikTok 📢
At the 2026 TikTok Global Partner Summit, TikTok’s General Manager, US Agency, Emily Freed shared a clear message: experiment.
Mini dramas. Mini games. Search-driven experiences. Interactive formats that build high-intent audiences actively asking for more from brands and wanting deeper entry points into their ecosystem. The shift isn’t just about creative formats. It’s about rethinking how agencies and clients go to market in a landscape where entertainment, discovery, and commerce are increasingly happening at the same time.
The brands winning on TikTok aren’t waiting for behavior to become mainstream before adapting to it. They’re testing early, learning fast, and building for where attention is already moving.
#advertising #advertisingagency #tiktoktips #marketing #ecomtips
Trust 👏 the 👏 creator 👏
We chatted with @karinarosas_ , CEO of @weare.kool about content that actually works on TikTok at our @tiktok Global Partner Summit 🌎
#creators #creatoreconomy #tiktok #marketingtips
POV: You're back on the Croisette...Hallelujah 👀🌴☀️
We're counting down the days until #CannesLions2026. Join us on 22 - 26 June at the Carlton to build what comes next. Because before they watch it, love it, want it - you get to create it.
Register now to secure your spot (link in bio)
#TikTokatCannes @cannes_lions
TikTok has made it easier for BIllie Eilish fans to see her next movie “Hit Me Hard and Soft” The Tour,” releasing on May 8th.
@paramountpics partnered with @tiktokshop and @fandango to sell exclusive digital promo codes for U.S. users to see the concert film experience in 3D.
This opportunity is available for all media and entertainment brands who are looking to meet their audience where they are:
📍 47% of TikTok users discovered a new theatrical film on the platform
📍 42% of users went to look up showtimes after discovering a film on TikTok
📍 36% of users ultimately purchased theater tickets
Contact your sales representative to learn more.
#billieeilish #movietheater #movie #tiktok
This past weekend, TikTok showed up at Miami Race Weekend and turned the moment into a content engine that extended from the For You Page to the track.
At the center was #TikTokClubhouse presented by @monsterenergy : an invite-only space designed for real-time storytelling, bringing together top athletes, global talent, creators, and industry leaders in a content-first environment where every moment was built to be captured and shared.
The result: IRL moments turned into TikTok content at scale, driving reach, engagement, and conversation beyond the track. TikTok Clubhouse puts brands inside the moment, on and off the platform, so they don’t just show up, they shape what people watch and talk about.
Huge thank you to our partner Monster Energy for helping bring the experience to life and showing how brands can tap into major sports moments through creator-led storytelling and real-time content creation.
👉 Connect with your TikTok Business Partner to learn how your brand can join us for our upcoming TikTok Clubhouse experiences. ⚽️
#tiktok #raceweekend #sportsontiktok #monsterenergy
During Miami Race Weekend at #TikTokClubhouse presented by @monsterenergy , Joshua Bloom, GM of Global Business Solutions at TikTok, sat down with Rafael Martinez, Founder & CEO of @rafaracing.club , and @kanebrown , award-winning Singer & Songwriter, to discuss how TikTok is changing sports marketing.
Here’s a few facts about sports on TikTok you might be surprised to learn:
🏎️ 67% of global TikTok users watch sports at least once a week, reinforcing TikTok’s role alongside live viewing.*
🏎️ 58% of female fans view sports content on TikTok, and they’re 1.4x more likely than male fans to choose it as their top platform for watching sports.*
🏎️ After viewing sports content on TikTok, 42% of people surveyed will go on to tune in via TV or streaming services.*
🏎️ 85% of fans already engage with TikTok during live events, and 94% use it to catch up on highlights they missed.*
👉 Connect with your TikTok Business Partner to learn how your brand can join us for the next TikTok Clubhouse experience.
#raceweekend #miami #marketingtips #sportsmarketing
A gentle (but mandatory) reminder from #Nonprofitboss to join the TikTok World global broadcast for an inside look at the solutions we're building, and why they're important for your business.
RSVP now. (link in bio)
#TikTokforBusiness #TikTokWorld #Marketing #Advertising
Introducing Collage Carousel for commerce advertisers! Collage Carousel shows a main hero image while previewing additional products in the same frame, all clickable without needing to swipe. We’re building for faster discovery and stronger performance.
#advertising #tiktoktips #marketing #tiktok
Introducing Catalog Carousel Editor. New customizable templates automatically pull in your product info and help your ads look clean, native, and built for TikTok’s 9:16 dimensions.
#advertising #design #marketingtips #tiktok #tiktoktips
