During Miami Race Weekend at #TikTokClubhouse presented by
@monsterenergy , Joshua Bloom, GM of Global Business Solutions at TikTok, sat down with Rafael Martinez, Founder & CEO of
@rafaracing.club , and
@kanebrown , award-winning Singer & Songwriter, to discuss how TikTok is changing sports marketing.
Here’s a few facts about sports on TikTok you might be surprised to learn:
🏎️ 67% of global TikTok users watch sports at least once a week, reinforcing TikTok’s role alongside live viewing.*
🏎️ 58% of female fans view sports content on TikTok, and they’re 1.4x more likely than male fans to choose it as their top platform for watching sports.*
🏎️ After viewing sports content on TikTok, 42% of people surveyed will go on to tune in via TV or streaming services.*
🏎️ 85% of fans already engage with TikTok during live events, and 94% use it to catch up on highlights they missed.*
👉 Connect with your TikTok Business Partner to learn how your brand can join us for the next TikTok Clubhouse experience.
#raceweekend #miami #marketingtips #sportsmarketing
