@thru.motion é un estudo de motion design que potencia os valores das marcas a través de
identidades en movemento. Con máis de 10 anos de experiencia en deseño, motion e branding, lideraron máis de 100 proxectos en colaboración con clientes de todo o mundo.
En THRU fusionan deseño e movemento para crear identidades adaptables. A súa filosofía considera o motion non como un complemento, senón como unha extensión natural do deseño. Este enfoque permítelles impulsar cambios significativos, tanto en proxectos de gran escala como en iniciativas motivadas por valores sociais e culturais.
David, o seu fundador, é deseñador gráfico especializado en motion design. É graduado en
deseño gráfico e posgrao en motion graphics por Idep Barcelona e diplomado en mercadotecnia e xestión comercial por ESIC e Skema Bussines School.
Traballou no estudo Mucho, onde desenvolveu principalmente proxectos de identidade. De 2015 a 2018 traballou como freelance, en 2019 fundou o estudo Gimmewings e, posteriormente, en 2022
funda o estudo de motion design THRU.
—
Sab 16 Maio \17:00–18:00h \Studio Follow
—
Entrada libre ata completar aforo
Motion identity for the Xbox Game Pass campaign. Working with McCann and David Rinman, THRU developed a moving system that expands the bento box language into motion. Through animated behaviors, the system transitions between messaging, gameplay, and live footage, reflecting the platform’s ability to move seamlessly across devices.
·
Campaign concept and agency: @mccannlondon Production: @craft_ww Graphic system: @davidrinman Motion system: THRU
·
This case study includes conceptual work, some executions not produced.
THRU created the motion language for the Xbox Game Pass campaign, translating the bento box visual system into a flexible animated framework. Moving behaviors enable transitions between different types of content, mirroring how Xbox Game Pass connects players across consoles, PCs, and beyond. ·
Campaign concept and agency: @mccannlondon Production: @craft_ww Graphic system: @davidrinman Motion system: THRU
·
This case study includes conceptual work, some executions not produced.
Motion identity for the Xbox Game Pass campaign. Working with McCann and David Rinman, THRU developed a moving system that expands the bento box language into motion. Through animated behaviors, the system transitions between messaging, gameplay, and live footage, reflecting the platform’s ability to move seamlessly across devices.
·
Campaign concept and agency: @mccannlondon Production: @craft_ww Graphic system: @davidrinman Motion system: THRU Music by @facundocapece
·
This case study includes conceptual work, some executions not produced.
The International Energy Agency develops data-driven insights and real-world solutions to shape a secure and sustainable energy future. Commissioned by @area_17_ , we created a series of animated backgrounds for live and digital communication.
Developed through a fully procedural workflow, the system generates evolving textures that reflect energy systems, data flows and global dynamics, adapting across formats and colour palettes.
A flexible visual layer for a constantly shifting landscape.
Motion system for @brunchbcn
Happy to share the animated pieces developed for Brunch Electronik Festival 2025. Building on last year’s work, we continued exploring dynamic typography and vibrant motion to reveal the artist lineup with rhythm, and energy.
Working with the Brunch team again has been as smooth as ever. Their openness and clarity make the process so easy, and each edition feels like a chance to refine and push the system a little further.
Thanks to the whole team, and to creative director @merlinsnt for the continued trust.
Looking forward to keeping the collaboration going.
LAB is our digital playground, a space without briefs, deadlines or limitations.
Every week we pause client work to explore, prototype and experiment, testing tools, aesthetics and ideas beyond commissioned work.
No rules, no deliverables, just bold ideas tested in the wild.
—
LAB exists thanks to the curiosity and exploration of the people who have been, and who are, part of THRU: @rjgrullon@olioli.work@davidemoli@asier_leoz
David Galar
For @sonarfestival , THRU designed a modular motion system rooted in the brand’s core element: the square. Reduced to moving nodes, it activates content across media, from stage visuals to social templates. The system comes with editable files and custom tutorials, enabling the team to scale with consistency.
·
Motion identity: @thru.motion
Concept and strategy: @bymorbo
Visual identity: @studio.vagrant@bymorbo
@sonarfestival needed a motion system that could scale globally without losing nuance. THRU created a behavior-based framework where animated nodes bring structure and rhythm to content. Paired with typography, they form a flexible system used across editions and formats. · Motion identity: @thru.motion
Concept and strategy: @bymorbo
Visual identity: @studio.vagrant@bymorbo
Motion system for @sonarfestival THRU developed a living framework to support a brand that spans cities, formats, and time zones. Built around Sónar’s iconic square, the system uses animated nodes to activate and deactivate content, generating a visual language that adapts across Sónar and Sónar+D.
·
Motion identity: @thru.motion
Concept and strategy: @bymorbo
Visual identity: @studio.vagrant@bymorbo
Animated template created for Marriott Bonvoy, the global travel program that brings together all Marriott International brands under one platform. The goal: design a flexible endcard system for their hotel campaigns, adaptable in content, logos, timing, and format. Commissioned by Wieden+Kennedy, and developed in close collaboration with their team, the result is a tool built for consistency, clarity, and scalability across properties.
The Mobile World Congress, held annually in Barcelona, is the world’s largest event in the mobile technology industry. In 2025 in collaboration with various agencies and creative studios, we developed a design and motion project for 4 distinct installations. The multidisciplinary approach was key to achieving a result that reflects the innovation and avant-garde spirit of each participating brand. Swipe 1: Overview of all 4 installations. Swipe 2: Barcelona Supercomputing Center Swipe 3: La Caixa Swipe 4: Mobilitat Barcelona
Swipe 5: Robots · Creative Direction & Experience Design: @gracias_grecia
Design & Motion: @thru.motion
Software: @_filstudio_
Furniture & Lighting: @froch.cc
Icon illustrations: @somos.jambo
3D elements: @studio.smash
Case study footage: @larectoria.tv
