Simplicity is powerful. Before 1933, subway maps were geographically accurate—and totally confusing.
Diagrammatic designer Harry Beck realized passengers didn’t need to focus on the distance between stations above ground; they only needed the sequence of stations to navigate the city. He straightened the lines and created the simplified "circuit board" style map we know today.
Check out the London Tube Museum's online collection on the topic (link below)
Follow our page for weekly quick hits visualization tools, strategy execution, and going from intent to impact.
/collections/stories/design/transforming-tube-map-harry-becks-iconic-design?gad_source=1&gad_campaignid=17440913429&gbraid=0AAAAADcvytN1fqQMmyYOkyyYqowkavhDx&gclid=Cj0KCQiA1JLLBhCDARIsAAVfy7jCxYub_QmEob6xN3fUJEMRWsR3KWHIXvDrztYNEh4tDi9QHCgnRd4aAh-WEALw_wcB
In Part 3 of our Throughline Vision series, we explore how insights from defense and commercial spaces continue to shape and strengthen one another.
From UI/UX and video to human-centered design and AI, the lessons flow both ways.
#ThroughlineVision #Innovation #HumanCenteredDesign
What does the future of Throughline look like?
In Part 2 of our Throughline Vision series, Founder and CEO Scott shares our path forward to 2030:
‣ Driving innovation through immersive maps, AI, data and our NimbleStory platform
‣ Growing with a senior team who brings 7+ years of expertise and commitment
‣ Empowering clients to expand their impact and leadership
🎥 Watch now!
Over the past 21 years, our company has grown and evolved alongside the changing landscape of the federal government and the broader commercial space.
In Part 1 of our Throughline Vision series, hear from CEO/Founder Scott on our path forward: becoming more efficient, more technical and more mission-focused by leveraging UI/UX and AI.
🎥 Watch the first installment here and stay connected for more!
✨A behind-the-scenes look at our upcoming video series!
We’ve been keeping this under wraps, and we’re so excited to finally start sharing the goodness. 🎥
Stay curious and stay tuned!
Our team had a great time attending the #AgenticAIGovSummit led by Salesforce earlier this week.
Rachel and Scott got to to reconnect with former Throughliner, Gretchen, who was there performing with her band, White Ford Bronco.
A true reminder of just how creative and talented our Throughline community continues to be!
Swipe to learn more: In recognition of Juneteenth, our team compiled stats that represent the growing importance of celebrating this day across the U.S.!
Being in the heart of #admo never gets old. We’re so honored to have been the backdrop of a #porchfest proposal and a tiny piece of the amazing life these two will live! @admobid@washingtonianmag@porchfestdc
