Latest campaign is live. Thread & Fable has been working with @_artswork_ around developing their story, their message and this campaign to talk about the importance of creative opportunities for children and young people across the UK.
Shout out to the incredible young people and team @playland.artswork who helped with the film and for the team at Artswork for all their input, insight and ideas.
With thanks to the team on board for Thread & Fable @haylo_pr@thebankofcreativity@radfordnicholls
How to get the most from influencer partnerships. Back for Season 7 and starting strong with this episode with Molly Cookson from First Choice.
Their Better Boys Trip in 2025 with George Clarke and friends saw a phenomenal response with their target youth audience but from a PR perspective it went well beyond that.
Here’s a little taster on some of the things to address to get the most from influencers partnerships
#influencermarketing #influencer #youthmarketing #youthvoice #podcast
Proud to be recognised on this list again this year and what a lovely afternoon meeting some amazing independent communication pro’s. LinkedIn but IRL- but better than that sounds 😆
Been quite the week. Four amazing clients worked with this week, including shoots for two of them, project findings and handover for another and ongoing support for all in between. Busy, grateful and looking forward to no travel this weekend 😅🙌❤️
Loved spending some time with the fantastic @nat_his_con at Communicate and delivering a workshop last week at the museum of science and industry in Manchester. The first of three in person events over the week and online sessions throughout.
The theme this year was ‘Against the Odds’ with hundreds working in and around environmental communications coming together - discussing some of the challenges but most of all how we overcome them.
I was thrilled my session ‘The future is calling, are you listening?’ was packed full of people wanting to better engage youth audiences and embrace the opportunities to do so in a way that helps platform, collaborate and support young people. Lots of discussion, some great ideas and I hope we’ll be seeing some of them across the sector in months to come.
#Communicate2025 #engagingyouth #youthvoice #youthmatketing #youthinsights #youthcomms
Join Rebecca Roberts ( @threadandfable ) in Manchester for her Communicate session on embedding youth voice in your work without tokenism or stereotypes. Find out more and register for #Communicate2025 in Manchester via the link in our bio.
The #SandwellStory - Bringing together a campaign to celebrate a place, one that champions it externally, connects locally and inspires individually. It had to start with something that felt true to the area; its collective identity and each of its towns represented.
They also happen to have one of the country’s youngest populations and youth voice and opportunity needed to be at its heart. And you know I love a project that values youth audiences.
Campaign film- Making It Sandwell.
poetry @casey_bailey filming @thisismethod youth voices (who each have their own film/story too) Izaan the artist, Brandon the apprentice, @malachinunes and his group of young men he mentors, @madisaskiamusic the singer/songwriter, @mrjheezofficial the fashion designer and @myakandola the actor.
These people aren’t just making it, they’re making it in Sandwell ❤️🙌
Ah what a great day, celebrating independent/freelance PR & comms people. So proud to be in the Independent Impact 50 and it was great walking in and seeing so many amazing people- many I knew but a lot I’d never met in person.
Social battery about 1% but it’s been the best day 🥰🙌
Back for another few episodes 😅
Season Six of @hearitpodcast featuring some lessons from charities, apps, organisations, researchers and experts in the youth space.
#podcast #youthmarketing #youthvoice #hearitpodcast #engagingyouth #genalpha #youthinsight #marketingstrategy #youthengagement #genz
Great afternoon with the @guardian talking youth media habits. Delivering a talk then having a panel conversation with lots of questions and discussion was a really great way to explore some of the research, challenges and opportunities out there when it comes to evolving news journeys.
Some great conversations 🙌
All About Alphas - a free report exploring what life is like growing up in the UK for those born between 2010-2024. The latest drop in the Engaging Youth Series from @threadandfable
Building on insight and data from more that 30 reports over the last year or so, All About Alphas will help give context to this young audience in order to improve your marketing and communications to engage and support them.
Link in bio 🔗
#engagingyouth #youthmarketing #youthvoice #youthinsight #generationalpha #genalpha
We hear from Derrick Marumba from Tapin Media on Gen Z talent, stereotypes of Gen Z at work and why organisations need more than just having a DE&I policy if they’re really going to attract, progress and retain Black Gen Z talent. Tapin’s ‘This is Black Gen Z’ insight highlighted experiences, issues and opportunities facing young Black prospects in the recruitment market and how organisations need to improve their employer brands.
In an age where content on TikTok and Instagram gives an inside track on what employee experiences are like, the ways in which authentic workplaces are are shared is rapidly evolving and can’t always be curated and controlled by employers.
Take a listen - link in bio #youthmarketing #genz #youthvoice
